According to the latest data released by the Carriage Branch on October 12, the retail volume of narrow passenger cars nationwide reached 2.
109 million in September, an increase of 4.
5% over the same period last year, and a month-on-month increase of 10.6%. The cumulative retail volume from January to September reached 15.
574 million, an increase of 2.
2% over the same period last year.
In early September, based on the judgment that the heat of the car market had rebounded, the branch had expected the monthly passenger car market, saying that “the effect of this year’s’ Golden Nine ‘will be more prominent and conducive to sales improvement.
” Today, this prediction has been confirmed.
According to its disclosure, the growth of the market segment at both high and low ends in September is good, the state promotes the growth of the economic electric vehicle market with scrapping and renewal, which makes up for the seasonal fluctuation curve, and the local replacement subsidy drives the growth of the medium and high-level market segment better.
With the steady development of the national scrapping and renewal policy and the local trade-in policy, vigorously boosting the growth of the car market and superimposing the effects of the Mid-Autumn Festival and National Day holiday, retail sales in the car market showed a strong growth trend in September, and the effect of the ‘Golden Nine’ is outstanding.
” That’s what the agency said.
The share of independent brands continued to rise, and the penetration rate of new energy vehicles was as high as 74.9%. In September, independent brands were as strong as ever.
In that month, the retail volume of independent brands reached 1.
34 million vehicles, up 25% from the same period last year and 11% from the previous month, thus winning 63.
5% of the domestic retail share, not only higher than in the first few months of this year, but also 10.
1% higher than in the same period last year, according to Cenglian Branch.
From a wholesale point of view, the share of independent brands reached 67.
6% in that month, an increase of 11 percentage points over the same period last year.
So far, the cumulative share of independent brands has reached 59% in the first nine months of this year, an increase of 8.
1 percentage points over the same period last year.
The performance of joint ventures also improved, with retail sales of 530000 mainstream joint-venture brands in the month, down 22 per cent from a year earlier, but up 10 per cent from a month earlier.
Even so, there is still a significant gap between joint venture and independent performance.
Compared with the same period last year, the share of several major factions is still declining, of which the retail share of German brands is 16.
5%, down 3.
6 percentage points from the same period last year.
the retail share of Japanese brands is 12.
6%, down 4 percentage points from the same period last year.
and the retail share of American brands is 5.
7%, down 1.
7 percentage points from the same period last year.
The luxury car sector is in a similar situation, with retail sales of 250000 luxury cars in the month, down 8% from a year earlier and up 11% from a month earlier.
Under this performance, the retail share of luxury brands in that month was 11.
7%, down 1.
5 percentage points from the same period last year, and the retail share of the traditional luxury car market dropped significantly.
Independent brands are “far ahead”, and the key still lies in new energy vehicles.
Under the trend that the new energy vehicle market continues to grow rapidly, the independent brands with high penetration rate of new energy vehicles are in the limelight.
According to data from Cenglian Branch, in domestic retail in September, the penetration rates of new energy vehicles in independent brands and luxury cars were 74.
9% and 33.
5%, respectively, while those in mainstream joint venture brands were only 7%, down from 8% in the previous month.
In addition, from the monthly domestic retail share, the retail share of mainstream independent brands of new energy vehicles reached 73%, up 1% from the same period last year, while the share of new power continued to rise, while the share of joint venture brands of new energy vehicles was only 3.
4%, down 2.
3 percentage points from the same period last year.
The new energy sector of independent mainstream car companies is becoming stronger day by day, and new energy sources such as BYD, Geely, Changan, Chery and SAIC GM Wuling have strong performance and have become the mainstay of new energy, according to the Chenglian Branch.
Among the new forces, zero run, polar fox, Zhiji and other car companies’ sales volume compared with the same period last year and month-on-month performance are still relatively strong.
Photo source: Zhiji Automobile, of course, it is worth noting that although the share of joint venture brand new energy vehicles has declined, there are still bright spots for enterprises.
On the one hand, North-South Volkswagen takes the lead, with SAIC-Volkswagen and FAW-Volkswagen wholesale 19530 new energy vehicles in September, accounting for more than 50% of the mainstream joint venture pure electric vehicles.
on the other hand, sales of luxury new energy vehicle manufacturers of Volvo and BMW are also significantly stronger.
The gap between the market of new energy vehicles and fuel vehicles has increased, with a year-on-year growth difference of more than 70%.
Under the background of different taxes and rights on oil and electricity, the gap between the high growth of new energy vehicles and the negative growth of fuel vehicles has become increasingly obvious.
According to data from Cenglian Branch, the retail market of new energy passenger cars in September was 1.
123 million, up 50.
9% from the same period last year, and up 9.
6% from January to September, an increase of 37.4%. In contrast, retail sales of 990000 conventional fuel vehicles in September, down 22% from a year earlier, increased by 12% month-on-month.
From January to September, retail sales of 8.
44 million conventional fuel vehicles were down 16% from a year earlier.
From a year-on-year perspective, the growth gap between new energy vehicles and fuel vehicles continues to widen.
Combined with previous data, the year-on-year growth difference between new energy vehicles and fuel vehicles was 55% in June, expanded to more than 60% in July, exceeded 70% in August, and reached 72.
9% in September.
This is strongly related to the increase of the trade-in policy.
As stated by the passenger Union Branch, at present, the scrappage and renewal policy subsidizes 20, 000 yuan for the purchase of new energy passenger vehicles and 15000 yuan for the purchase of fuel passenger cars with engines of 2 litres or less.
“as scrapped and updated new energy has a subsidy advantage of 5000 yuan more than fuel vehicles, new energy vehicle users can take advantage of the policy to a greater extent, which is more in line with the expectations of price-sensitive users.
therefore, the vast majority of scrapped and updated users choose to buy new energy vehicles.
” The senior analyst of the Global Automotive Research Institute also said that the promotion effect of the trade-in policy on new energy is more obvious.
“according to the latest subsidy application data of the Ministry of Commerce, 60% of the applications for subsidies are new energy vehicle subsidy applications.
” In addition, it also mentioned that since the beginning of this year, cost-effective new energy cars have been on the market, and the popularity has continued to rise, which has also contributed to a rapid increase in sales, such as BYD Qin L, Seal 06, ideal L6 and so on.
Photo source: ideal car, the export of new energy vehicles is not a drag.
According to the data, the export of new energy passenger vehicles in September was 105000, an increase of 19.
3 percent over the same period last year, an increase of 6 percent from the previous month, accounting for 24 percent of passenger car exports, unchanged from the same period last year.
Of these, pure electric accounts for 82 per cent of new energy exports, while A0+A00 pure electric exports, which are the core focus, account for 30 per cent of new energy exports (compared with 50 per cent in the same period last year).
With the emergence of the scale advantage of China’s new energy vehicles and the demand for market expansion, more and more new energy brand products made in China are going abroad, and their recognition abroad continues to improve, although they have been disturbed by some countries recently.
however, the growth of self-mixed exports to developing countries is rapid, and the prospect is bright.
” This is what the Union Branch said.
Photo source: SAIC, integrated with the above factors, new in SeptemberThe domestic retail penetration rate of energy vehicles reached 53.
3%, an increase of 16.
8 percentage points from September 2023.
The penetration rate remained high and has exceeded 50% for three consecutive months.
, Looking back, the gap between the new energy vehicle and fuel vehicle markets is expected to continue to widen.
A senior analyst at the Gashi Automotive Research Institute said that the fuel vehicle sector is still expected to continue to decline.
However, it also pointed out that although the current terminal discounts in this sector are relatively large and dealers have limited room to continue to reduce prices due to operating pressure, it is expected that the impulsive measures of fuel vehicle companies will continue at the end of the year.
Driven by factors such as the scrapping renewal policy, the “Silver Ten” is worth looking forward to.
“‘Gold September and Silver Ten ‘is a good day in the auto market.
This year’s’ Golden Nine ‘effect has been very prominent, and the sales of’ Silver Ten ‘are even more worth looking forward to.
” Talking about the already arrived car market in October, the Passenger Federation Branch said so.
It pointed out that with the Federal Reserve cutting interest rates, the world’s high interest rate cycle has ended, and the market’s normal stage of returning from economic tightening to low interest rates is conducive to the continuous recovery of consumption.
In addition, the Working Conference of the Political Bureau of the CPC Central Committee clearly proposed that we should combine promoting consumption with benefiting people’s livelihood, promote the income increase of low-and middle-income groups, and improve the consumption structure.
Automobile market consumption is currently the only consumption that has not been fully popularized.
Improving the income of low-and middle-income people and promoting private car consumption is the core of improving the consumption structure.
At the same time, policies such as trade-in will continue to bring impetus.
, Photo source: Screenshot from the official website of Nanjing City People’s Government.
Recently, many places have successively issued policy documents to increase efforts to promote the replacement of old cars in terms of raising subsidy standards, expanding subsidy scope, and increasing financial support.
For example, the People’s Government of Nanjing City recently issued the “Several Policies and Measures for Nanjing City to Consolidate and Enhance the Trend of Economic Recovery”(hereinafter referred to as “Measures”), which mentioned promoting the circulation of automobile consumption, guiding the large-scale development of the used car market, and providing support to qualified used car dealers.
The Passenger Federation Branch said that with the gradual introduction of old-for-new policies in various places, some regions have also loosened the unified requirements for the place where vehicles are purchased and the place where license plates are registered.
It is expected that the initial effect of the local subsidy policy will definitely be very good, which will be the “Golden September and Silver Ten” sales boom brings a better promotion effect.
It also mentioned that the stock market has grown strongly recently, the appreciation of residents ‘assets is conducive to the repair of household balance sheets, residents’ consumer confidence has increased, and consumption release during the National Day period has been outstanding.
“Car purchase consumption during the National Day period has seen a good start with strong growth.
” In addition, as the weather turns cold and the autumn harvest is completed, the enthusiasm for car purchases in rural areas will gradually be released, and the market for new energy vehicles and mid-to-low-end fuel vehicles will also gradually heat up.
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