SAIC, whose market performance has been declining after a series of years, finally took off its mask of pain in March.
According to official production and sales figures, SAIC’s vehicle sales reached 381000 in March, up 8.
4% from a year earlier.
Compared with a cumulative decline of 16.
1% year-on-year from January to February, and a 30.
0% year-on-year decline in sales in February, it is not easy.
However, if you zoom in to the first quarter, SAIC sold 834000 vehicles, still down 6.
4% from the same period last year.
Hot-selling models ensure the growth of Volkswagen and Wuling.
From the perspective of its major sub-brands, the joint venture plate and independent plate show different sales performance.
Among them, the sales of SAIC-Volkswagen and SAIC-GM Wuling showed obvious growth, while SAIC-GM and SAIC passenger cars showed a downward trend, especially SAIC-GM, whose cumulative sales fell by more than 40% in the first quarter compared with the same period last year, making the situation critical.
Specifically, SAIC Volkswagen’s sales performance has been relatively stable since the second half of last year.
SAIC-Volkswagen sold 90, 000 vehicles in March, up 11.
1% from 81000 in the same period last year.
According to the figures for the first quarter, SAIC-Volkswagen sold 248000 vehicles, an increase of 9.
6 per cent over the same period last year.
In terms of sales of major products, in the first quarter, the cumulative sales of Passat exceeded 53000, an increase of 74.
6% over the same period last year.
the cumulative sales of the Tuguan family increased by 51.
6% over the same period last year, reaching 37000 vehicles.
and the “national sedan chair” Lang Yi family also maintained hot sales, with a cumulative sales of 68000 vehicles in the first quarter.
In fact, among the above-mentioned models, from Passat to Tuguan to Lang Yi, they are all hot-selling models in relevant market segments, and they are also one of the few models that continue to maintain hot sales in the track from fuel models to new energy tracks.
they are the basic set for SAIC Volkswagen to maintain its share and even achieve a breakthrough.
In terms of new energy, SAIC Volkswagen continues to show resilience, driven by ID.3, ID. The family’s monthly sales exceeded 10,000 again, up 30% from the same period last year.
While in ID.
Driven by the family, SAIC-Volkswagen sold 28000 new energy products in the first quarter, an increase of 171.
3% over the same period last year, which is absolutely rare in joint ventures.
According to the plan, SAIC-Volkswagen will also accelerate the launch of plug-in hybrid (PHEV) and add-on (EREV) models on new energy products, so as to further meet the diversified car purchase needs of consumers through a richer layout of new energy products.
In the future, with the investment of more new energy models and the strong defense of fuel vehicles, SAIC Volkswagen is expected to continue to impact high sales.
Also showing year-on-year growth was SAIC GM Wuling.
Data show that SAIC GM Wuling sold 114000 vehicles in March, up 26.
0% from a year earlier, while SAIC GM Wuling sold 224000 vehicles in the first quarter of this year, up 16.
4% from a year earlier.
In terms of hot-selling models, Wuling Xingguang 11000, Wuling colorful fruit family 13000, Hongguang MINIEV family 16000.
In fact, since the market for mini electric vehicles began to decline in the same period last year, many mini electric vehicles have fallen into the doldrums, and Hongguang MINIEV is no exception, with sales falling from a peak of 35000 monthly sales to less than 20, 000.
Although Hongguang MINIEV is still the top player in the market, SAIC GM Wuling’s sales are solid.
Fortunately, Wuling launched Wuling colorful fruit and Wuling Starlight models in time, filling the gap in the sales of Hongguang MINIEV.
Since Wuling colourful fruit and Wuling starlight went on the market, the sales volume has been good for most of the time.
It can be said that it is Wuling’s continuous exploration of market segmentation and marketing methods that led to the sales growth after lifting Wuling year.
Wuling’s follow-up market performance stabilizes the market performance of the base.
SAIC GM needs to rebound, however, SAIC GM is different from SAIC Volkswagen and SAIC GM Wuling, showing a sudden decline in the situation, and even become the SAIC Group’s internal sales decline of the most serious subsidiary.
According to data, SAIC GM’s wholesale sales in March were 62000, down 1.
3% from a year earlier, but in the first quarter of this year, SAIC GM sold 112000 vehicles, down 40.
0% from 186000 in the same period last year.
On the plus side, SAIC GM sold 13500 vehicles in February and plunged 59.
81% from January to February this year, selling only 49500 new cars, the biggest decline in SAIC’s sector.
But in March, its sales began to improve, although it is still declining, but the range has narrowed, and the wholesale of 62000 vehicles is gradually back on track.
However, the topic of squeezing each other among Cadillac, Buick and Chevrolet has always existed, and the strategic mistake of the three-cylinder engine a few years ago also ignited the contradiction of transitional internal friction in advance.
SAIC GM’s annual sales declined for six consecutive years from 2018 to 2023, falling from 1.
97 million to 1 million respectively, losing half of its sales.
And this unexpected loss of “territory” also makes SAIC GM’s basic disk unstable, which indirectly makes SAIC GM’s transformation in the new energy track more and more difficult.
Obviously, SAIC GM has not much time left.
Yesterday afternoon, Buick officially issued a statement saying that the new GL8 Luzun PHEV will be released on April 24, which is the biggest move made by SAIC GM since the end of the year.
Last year, the MPV market changed, and the Tengli D9 beat Buick GL8 with nearly 120000 vehicles to win the annual champion of MPV sales.
Plug-in hybrid added additional growth momentum to MPV.
Now, Buick has officially announced that the new GL8 Luzun PHEV, a new deluxe business class, will be launched on “Buick Brand Day” on April 24.
With the arrival of the new GL8 Luzun PHEV, the MPV market will be lively again.
Whether it brings increments to the Buick GL8 or the topic of its future confrontation with the Tengli D9, it will be very interesting, and this is also a major opportunity for SAIC GM.
In addition, the performance of SAIC passenger cars is lukewarm.
In March, SAIC sold 79000 passenger cars, down 4.
0% from a year earlier.
from January to March this year, it sold 163000 passenger vehicles, down 17.
3% from a year earlier.
SAIC Chase sold 20, 000 vehicles in March, up 4.
7% from a year earlier.
SAIC Chase’s cumulative sales in the first quarter were 48243, down 7.
02% from 51883 in the same period last year.
In addition, Zhiji sold 3000 cars in March, up 49.
5 percent from the same period last year.
in the first quarter of this year, it sold 10001 vehicles, up 165.
6 percent from the same period last year.
Although Zhiji saw year-on-year growth, it was mainly due to a low sales base in the same period last year.
A week ago, Zhiji’s third new car, the Zhiji L6, was pre-sold.
As a medium-sized pure electric car, the starting price of 230000 yuan is a good technical blessing.
Stack with configuration, it has good competitiveness.
But considering the many competitors in this market, including the Xiaomi SU7 that has just been launched, it is also difficult for Zhiji L6 to break through.
Return to First Electric Network Home>.
