With the continuous progress of Sandian technology and the continuous expansion of the market scale, new energy vehicles are expected to occupy a larger share of the automobile market in the future.
In this context, the focus of almost everyone’s attention is led by public opinion, falling on the subdivision of car prices above 200000.
Even, many people will feel that today’s Chinese auto market has become an emerging market relying on high premium products.
But the real situation is that, according to the data, compared with the high-priced new energy vehicles with high volume, the entry-level products that focus on people-friendly and practicality still occupy the largest share of the market.
This means that, unlike those new power car companies that always want to fight high and yearn for the capital market, for most mainframe manufacturers who know the background of the Chinese market, it is far more reliable to launch new cars that can be aimed at the largest number of Chinese consumers at the right time.
It is far more reliable than painting big cakes for users and providing some high-priced products that cannot stand scrutiny.
As early as during the Beijing Auto Show Kia brought the new SUV Sonai to China.
Despite this small SUV, which sells for just over 80,000, there is no future story to set off, and there is no gorgeous cool techs to reflect the so-called “inductance”.
From the user’s point of view, such a cheap and high-quality joint venture SUV is very close to the end consumer.
For the brand, Kia at least comes from Hyundai Kia Automobile Group of South Korea, the top three automobile group in the world.
Talking about the price, Sonai, which has a superimposed subsidy of 7000 yuan for clunkers and only 81900 yuan for limited time, is almost lower than its competitors on the market.
In terms of appearance, Sonai, which adopts the new design concept of Kia “Bold&Wild”, is not fashionable.
Digital configuration, L2 intelligent driving assistance system, Baidu Smart Internet system 3.
0 and other places that young people care about are all available.
How long has it been since there has been such a sincere joint venture SUV in the Chinese market? Kia’s move this time, regardless of whether it was made because of the influence of the industry transformation, at least in the face of the largest number of Chinese consumers, Kia’s rational judgment of the market is worthy of our affirmation.
Sonai, what kind of new car does the Chinese auto market need to keep the threshold of intelligence low? In many cases, the answer you can give is nothing more than a variety of new era electric vehicles with their own flow topics.
Especially after Huawei, Xiaomi and other technology companies make cars, such a situation is even more common.
At this time, Kia brought a SUV with only 80, 000 yuan to Chinese consumers.
why on earth? In fact, the reason is very simple.
As we have mentioned earlier, most Chinese car consumers still need a car that can live at home, rather than a high-priced online celebrity car.
To put it bluntly, the biggest purpose of many people to buy a car is to solve the travel problem with low cost.
If you can, without increasing the cost, but also have some popular intelligent configuration, it is undoubtedly more cost-effective and attractive.
Based on this concept, Sonai, a global car and using Kia’s latest design techniques and research and development ideas, has exceeded consumers’ expectations for this level of SUV at a glance.
When it comes to the upgrading of intelligent equipment and the improvement of the car experience, they are all added items.
Indeed, since major car companies began to instill in consumers that “intelligence” is the trend and future of automobile development, most consumers regard this condition as an inevitable choice when buying a car.
But there is one thing we need to see, as long as a new car has a good intelligent configuration, especially the high-end driving assistance system, it will cost nearly 150000 or even higher.
How many brands have thought about “how can intelligence be more close to the people”? Up to now, I don’t think it’s too much.
The entire price range of Kia Sonai is also in the range of 8 to 100000 yuan, but it is directly equipped with the L2 intelligent driving assistance system, which is visible to the naked eye to cover the higher consumer demand with the lowest cost.
Not only that, in the context of functional implementation, Sonai’s system covers a richer intelligent driving assistance configuration, which can cope with a variety of road conditions, including urban roads, viaducts, highways and rural roads.
, front collision prevention assistance (FCA), front collision warning (FCW), lane prevention assistance (LKA), lane maintenance assistance (LFA), vehicle departure warning (LDW), intelligent speed limit assistance (ISLA), driver attention warning (DAW), high light assistance (HBA) and other intelligent driving configurations that you can think of or unexpected, almost without a dead corner, cover the emergencies that we encounter in our daily travel.
As long as anyone who has driven a car knows that the complexity of urban roads and the diversity of road conditions in China, the challenge to drivers is always very concrete.
In that case, Qiya Sonai, which is only 100000 on the road, can use intelligent equipment to avoid road risks, which is undoubtedly a great pleasure.
Of course it’s one-sided if you think that the intelligent experience that Sonai provides to consumers is limited to driving.
The new car that Kia uses global resources to build will be filled with sincerity in the right place anyway.
No matter what the price is, the younger generation in China will always consider the engine system of a car, so Kia simply gave the Kia Connect& Baidu Smart Internet system 3.
0 to Sonai.
Specifically, if you don’t want to use a physical key, you want to unlock the car with your phone, or you can remotely control and view the information in the car, Kia Connect can do it.
, hate the tedious parking service, mind others checking the machine information when using their own car, or dislike the built-in navigation master BUG, the new or optimized ETCS parking automatic payment service, valet mode and new Baidu Maps in Baidu Smart Internet system 3.
0 can also directly give us the most convenient and comfortable use status.
No matter how we view the current situation of joint venture brands in the Chinese market, global car companies like Kia still follow the consistent logic of development when dealing with Chinese consumers– as long as they are in China, will show full sincerity to respond to all the changes in demand in the market.
And Sonai embodies this very well.
In fact, since the development focus of China’s auto market has gradually shifted from traditional market segments to all kinds of electric vehicles, for a long time in the past, car companies have chosen to slowly fade out some entry-level fuel.
The market for cars.
After several changes, the small SUV market has also fallen into a shortage of new products.
The launch of Kia Sonai does not seem to be quite in line with this trend, but with regard to the current overall market situation, regardless of the mass base of products at this price, on the subject of “how to redefine the new intelligent standard of level 80,000 SUV”, if Kia can calm down and give a new blueprint with great reference value, it is what Chinese consumers need.
The research and development cost of a new car with a good intelligent experience is always not low.
Kia naturally knows that, too.
However, with the increasingly fierce transformation of electrification, a large number of new cars are getting farther and farther away from the masses.
Many new technologies that seem to meet consumer demand are more like the answer for users to create demand first and then solve it.
At this time, as a global car company, Kia, in addition to keeping up with the pace of the development of the times, should rely on its own global resources to implement the equal rights of science and technology, and give more car users an intelligent experience that is really close to daily use.
There have been several misunderstandings in our understanding of vehicle intelligence.
For example, only advanced smart cars with L3 or above can be regarded as part of the intelligent promotion.
only the intelligent devices equipped with high-priced cars are needed by consumers.
only the related products produced by Chinese brands or technology companies are worthy of the name of “advanced smart driving”.
“one price per cent” and “autopilot is the future” are certainly true.
Compared with the continuous improvement and upgrading of the L2 driving assistance system, the more advanced intelligent driving also has a certain significance to promote the development of the industry.
But in fact, the evaluation of whether a car’s intelligent experience is excellent or not depends largely on the word “easy to use”.
In the Chinese auto market, there are indeed many geeks, and what is more, they aspire to be their right-hand men like living things.
Hope that so good, then return to reality, I believe that more consumers will need products like Kia Sonai that can combine intelligent equipment with daily use scenes to complement each other.
The lack of an improved L2 intelligent auxiliary system similar to that of Kia Sonai and the ability to deeply customize an interactive system suitable for consumers with Chinese technology companies is very illustrative.
For example some time ago there was a lot of argument about AEB active brake control.
At this point, Sonai can not only identify vehicles, pedestrians and two-wheelers, but also achieve active braking at 5-60km speed, especially at the lowest speed 5km/h.
For consumers who have a certain sense of safety, the smart driving experience is valuable.
For example, in the 80, 000-yuan SUV camp, compared with the single-tone speech recognition provided by most models of the same class, Sonai is equipped with a rare dual-tone speech recognition function at the same level, and the co-pilot can also operate the intelligent car system by voice.
The operation that greatly enhances the sense of experience is completely beyond consumers’ expectations for the intelligent operation of this subdivided model.
In short, Kia Sonai, which inherits the new design concept of Bold&Wild and is equipped with the classic power combination of 1.
5L Smartstream engine and IVT gearbox, clearly gives the self-standard of “smarter, better-looking and easier to open” under this operation, not just in response to the increasingly demanding consumer demand of Chinese users nowadays.
From Sonai, we can fully see that as an established car company rooted in China for more than 20 years, Kia’s sincerity to Chinese consumers has never diminished.
, return to the first electric network home page >.
