At the 2024 China Automotive Chongqing Forum, which ended not long ago, an in-depth discussion on “whether enterprises should roll or not” has aroused widespread concern in the industry.
Several automobile giants express their own views, and although they have different views on the phenomenon of “volume”, they all reveal their deep thoughts on the future development of China’s automobile industry.
BYD Wang Chuanfu believes that volume is a kind of competition and the essence and core of market economy.
Zhu Huarong of Changan Automobile believes that industry volume is the normal process of “good money driving out bad money”.
Geely Holdings Li Shufu believes that the healthy development of any industry must achieve better economic benefits in terms of input-output ratio.
GAC GROUP Zeng Qinghong also said that volume is normal, but it is not normal if it is excessive.
Li Bin of Weilai Automobile believes that the inner volume is the inevitable result of market competition, but enterprises should pay more attention to value competition.
Although the heads of car companies have different views, their remarks all point to a common idea: volume, is necessary.
rather than volume others, it is better to roll themselves, and volume value is better than volume price.
Enterprises should enhance their competitiveness from multiple dimensions, including product quality, performance, technological innovation and brand building.
This omni-directional competitive strategy not only helps enterprises to stand out in the market, but also promotes the continuous progress of the whole industry.
In fact, it can be seen that Chinese car companies are trying to keep themselves in the top position by rolling.
In other words, if you do not roll, do not improve your competitiveness from various dimensions, then how to stay on the card table, and even how to become the final No.
1? However, this omni-directional competitive strategy is not the originality of Chinese car companies.
Dongfeng Honda, as a joint venture brand, has been well aware of this.
In the 20 years since it was introduced into CR-V in 2004, they have successfully made CR-V a benchmark and model for urban SUV through continuous innovation and improvement of product quality.
This successful case not only proves the effectiveness of omni-directional competition strategy, but also provides valuable reference experience for Chinese car companies.
Only Volume can make progress.
From its debut 20 years ago to its well-known star status, the rise of CR-V is a legend.
The development of this model in China is a history of continuous progress and continuous innovation.
Full of persistence and persistence, but also shows wisdom and courage.
CR-V keeps pace with the times and keeps pace with the evolution of China’s auto market, accurately capturing and meeting the growing needs of consumers.
It is this keen market insight and forward-looking thinking that makes CR-V always stand at the forefront of the industry and lead the wind of the SUV market.
CR-V has become a resounding name in China’s automobile industry.
Looking back on its history, since its birth in 1995, after six generations of change, each generation has condensed the ingenuity and innovation of Honda.
As a global classic model, CR-V has won the favor of more than 13 million consumers in more than 160 countries and regions with its excellent design, advanced technology and extreme comfort.
In the Chinese market, the glory of CR-V emerges one after another.
In 2004, Dongfeng Honda introduced the second generation CR-V, which ushered in a new era of SUV in Chinese cities.
The move not only demonstrates Honda’s vision, but also injects new vitality into China’s auto market.
With its unique charm and excellent performance, CR-V quickly became the first domestic city SUV with sales exceeding 1 million, and even became the first joint venture SUV with cumulative sales of 2 million.
In today’s highly competitive Chinese automobile market, the phenomenon of “inner volume” is not uncommon, and often with a little derogatory meaning.
However, from another point of view, the “inner volume” is actually the inevitable result of industry progress and market development.
The natural law of survival of the fittest has always remained the same, and the “inner volume” can also be seen as a manifestation of the continuous improvement of self-ability and the pursuit of excellence.
However, it should be made clear that the “inner volume” is not a competition with others, but a process of self-challenge and transcendence, and the yearning and practice of the self to a higher level.
Therefore, the real meaning of “inner volume” should be self-driven continuous progress, rather than simple comparison and competition.
CR-V is an example of this kind of “inner volume” spirit.
For example, in terms of power, from the second generation of models equipped with i-VTEC technology, to the fourth generation of Earth Dream technology, and then to the fifth generation of 1.
5T turbocharged engine and hybrid.
The plug-in version was launched in early 2021, and the CR-V became the first one-car, three-power model in the joint venture brand.
This innovation once again demonstrates Honda’s pursuit of technology and the spirit of innovation, and it is also the key for CR-V to continue to lead the industry.
From the initial basic model to the sixth generation of high-tech configuration, CR-V has made significant improvements in design, technology and comfort.
Each CR-V represents the ingenuity and technical essence of Honda, and its stylish appearance, exquisite interior decoration and user-friendly design bring consumers an unparalleled driving experience.
Through continuous technological innovation, design optimization and quality upgrading, CR-V has shown strong competitiveness and market adaptability.
This model, as if synonymous with “volume”, is always challenging itself and pursuing excellence.
This kind of “volume” is also the key for it to win market recognition and user love.
CR-V ‘s success lies not only in its excellent design and technology, but also in the omnipotent and reassuring driving experience it conveys.
This quality is reflected not only in the comfort and convenience at the physical level, but also in the psychological satisfaction and trust provided to consumers.
To choose CR-V is to choose a secure and reliable way of life.
Therefore, as a global classic car that has stood the test of time, CR-V has won wide recognition and praise in the market.
This car is not only famous for its excellent performance, excellent quality and first-class safety performance, but also won many awards and honors for its leading sales and innovative technology.
First of all, the strong performance of CR-V in the Chinese automobile market has been fully affirmed by the market and users.
This model not only topped the annual joint venture SUV sales title for many years, but even in the extremely competitive 2023, terminal sales still exceeded 210000.
This achievement not only highlights the unique position of CR-V in the hearts of consumers, but also proves its excellent market competitiveness.
At the same time, the industry and the media also think highly of CR-V.
In the “China Automobile Festival” sponsored by CCTV, CR-V stands out among many powerful models and has won the “SUV of the year” award twice in the past four years.
This is known as the car circle.
The “Ska” award is undoubtedly the best affirmation of the status of CR-V in the industry.
CR-V also performs well in terms of security performance After rigorous testing, CR-V has won the five-star safety rating for many times in the crash test at home and abroad, and has become the first “five-star +” SUV model in the history of C-NCAP.
CR-V can be found at the top of the list, including a number of other safety tests, which fully proves that CR-V attaches great importance to passenger safety and outstanding performance.
In addition, CR-V has also made remarkable achievements in preserving value and product quality.
For many years, it has won the honor of the first value preservation rate of the same class in the selection of J.D. Power, and ranked the top of the compact SUV in the first quarter of this year.
These awards not only prove the durability and high quality of CR-V, but also make consumers feel more at ease when buying.
From five-star safety rating to high value preservation rate, from excellent product quality to extensive media praise, CR-V has demonstrated outstanding product strength in all aspects.
These awards are not only a full affirmation of the performance of CR-V in all aspects, but also an important reference for consumers to choose this model.
It can be said that CR-V has really achieved “honor all over the wall” and become a leader in the automobile industry.
In April this year, CR-V once again proved its market strength with steady sales, with sales of more than 15000 vehicles.
This achievement not only continues its past glory, but also strengthens its confidence in its future development.
The spirit of continuous innovation and the pursuit of excellence represented by CR-V will grow and advance with consumers.
Good product + good price = good value.
In fact, on various occasions, we often hear industry bosses and leaders of automobile companies probe into the nature of market competition in depth.
They generally believe that low-price competition is not a benign strategy, but a short-term behavior, which is difficult to support the long-term development of enterprises.
Real competitiveness should come from the high value of products or services.
After all, although Bad money drives out good’s phenomenon occurs from time to time, it is by no means a sign of the healthy development of the market.
If enterprises yearn for steady growth and lasting prosperity, they must adhere to value creation as the core.
Especially in today’s auto industry, where “volume” has become the norm, this is even more important.
Especially with the rapid development of new energy vehicle market and the strong rise of independent brands, joint venture vehicle enterprises need to relocate their role in the market more cautiously and adjust their strategic direction.
Dongfeng Honda, as one of the joint venture car companies with the most comprehensive electrified product line and the highest amount of “electricity” in the industry, naturally will not be afraid of this “internal” challenge.
On the contrary, it chooses to take the initiative and actively participate in the paper in order to show its deep technological reserves and market competitiveness.
Dongfeng Honda is well aware that the quality of service and the value of products are the core of competitiveness.
Therefore, it firmly avoids the quagmire of a “price war” and focuses on improving the influence of the brand.
It will not meet the challenge by simply cutting prices, but by constantly optimizing the user experience to consolidate its market position.
This strategy of “addition and subtraction” aims to provide higher quality products and services, and to guide the demand of the whole market to return to rationality.
CR-V is also a true portrayal of this strategy.
With 20 years of quality inheritance and continuous progress, CR-V not only provides users with an excellent and reassuring driving experience, but also has been pursuing the ultimate quality to meet the increasing needs of users.
On the occasion of the 20th anniversary of CR-V ‘s entry into the Chinese market, Dongfeng Honda specially launched a series of celebratory business policies in order to repay the long-term support and love of its users.
Consumers who buy Dongfeng Honda CR-V from May 18 to June 30 will receive a trade-in subsidy of up to 25000 yuan.
This measure not only greatly reduces the cost of buying cars for users, but also provides them with more choices and flexibility.
At the same time, Dongfeng Honda also provides users with 2 years or 60,000 kilometers of original factory extension service, this additional protection so that users do not have to worry about, enjoy the fun of safe driving.
It is believed that these preferential policies will further stimulate the enthusiasm of the market for CR-V and promote its sales to reach a new high.
Here, the concept of “good product + good price = good value” in Dongfeng Honda’s “addition and subtraction” has been perfectly embodied.
Dongfeng Honda CR-V provides users with unparalleled value experience with its high-quality products and reasonable price.
This is not only a deep understanding and satisfaction of the needs of users, but also a commitment to the brand and practice.
Standing on the new starting point of 20 years, with the continuous progress of technology and the continuous changes of the market, CR-V will continue to maintain the spirit of innovation and excellent quality, and bring users a more all-round and reassuring driving experience.
Dongfeng Honda CR-V, as a legend of China’s auto market, will certainly continue to write a new chapter in the days to come.
Firmly take the road of high-quality development, which is not only Dongfeng Honda’s confident display of its own technological strength and brand value, but also a profound insight into the market development trend.
It will continue to meet the growing needs of consumers with higher quality and more advanced technology, and lead the automobile industry to a healthier and sustainable future.
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