The cracked report card of tank sales shocked all the “square boxes”.
In the era of new energy vehicles, focusing on off-road seems to be becoming an “alternative” in the eyes of many people.
But they may not realize that in today’s fast-paced social context, cross-country is not only a car track, but also a pursuit of freedom, positive way of life.
If you want to make a hard off-road model with a partner, it will not be similar to the traditional style of the Mercedes-Benz Big G, but will be built with new ideas and spirit, and we want to redefine the hard-line off-road.
” Not long ago, Yu Chengdong, managing director of Huawei and chairman of BU, a smart car solution, said publicly that hard off-road models were being discussed internally.
The more competitive it is, the fairer it is.
There is no doubt that when more strong people join, China’s hard-line off-road market will become more prosperous.
However, you will soon find that as long as you do hard cross-country, it is difficult to bypass a brand-tank cars.
There may be many square boxes, but there is only one tank.
Under the guidance of tank brands, China’s hard-line off-road market is showing a trend of letting a hundred flowers blossom and competing for beauty.
Although Chery Jetty, Dongfeng warriors and other followers have followed suit and vowed to “do a big job” in the hard-line off-road market.
But tanks and cars use data to prove that what is meant by the strong is always strong.
A few days ago, the tank brand released May sales.
According to the data, sales of all-category models were 20326, up 95% from the same period last year, ranking first in China’s cross-country SUV sales for 41 consecutive months.
Sales of new energy models were 9867, up 13% from the previous month, helping China’s new energy cross-country to a new height.
It is obvious that “for every two off-road vehicles sold in China, one is a tank.
” And in the sales list of the week 5.27-6.2, the top three sales of the hardline cross-country SUV are basically occupied by tanks 300,400,500, and the tank models are all in the top 10 on the list, making it the well-deserved number one cross-country brand in China.
It is not difficult to see that the tanks and cars in May handed over a very cracked report card, and in the future, under the guidance of the tank 700, a new story will be staged immediately.
On the eve of the launch of Xiaomi SU7, Great Wall Automobile Wei Jianjun frequently interacted with Xiaomi Lei Jun, from online to offline, causing widespread concern both inside and outside the industry.
And all this, starting with the exchange of new cars between the two sides, has become of great significance-the Mi SU7 and the Tank 700represent the “friendship” between the new power and the new power.
At that time, many netizens joined in and said that Lei Jun took great advantage.
First of all, let’s come to the conclusion that it is indeed true.
Among other things, the Tank 700 can be called “luxury off-road” in terms of product power and brand effect.
even in terms of size, the Tank 700 is superior to Xiaomi SU7.
At the same time, as a new energy off-road model, tank 700 is a perfect combination of hard cross-country and intelligent technology, and as a new cross-country star in the market, tank 700 is shaping its uniqueness and market competitive advantage.
set up the label of its cross-country new energy.
As tank brand CEO Liu Yanzhao said at the launch conference of the tank 700Hi4-T: “there are no shortcuts to cross-country, and luxury has no corners.
” The only option for the tank is to work with the global cross-country brand, the front hard.
” The luxury attribute of the tank brand is shown incisively and vividly on the tank 700.
The listing of the tank 700Hi4-T has redefined the new benchmark of luxury cross-country and established the cross-country position of the leading industry.
First of all, this luxury is shown in the unassailable power of the product.
Tank brand million class 3.
0T Hi4-T technical architecture, fully energized tank 700Hi4-T.
The 3.
0T V6 twin-turbocharged engine, which is supported on the tank 700s, is a high-performance engine developed by the Great Wall Group for 2030.
It has won the top ten engines in China and filled the domestic gap.
The real China is unique and scarce in the world.
In addition, the electronic detachable stabilizer rod equipped with the tank 700Hi4-T is the first time carried by an independent brand in China, which uses an electro-hydraulic system and one-button electronic control in the car to realize the separation / connection of the stabilizer rod, decoupling / connecting the left and right wheels, switching freely anytime and anywhere, and making the cross-country more free.
Whether in gravel, wading and other scenes, or in daily road conditions such as highways and urban areas, the million-class luxury sports suspension of the tank 700Hi4-T is easy.
Electromagnetic shock absorber, suspension softness and hardness can be intelligently adjusted 100 times per second.
In the high-speed scene, the air spring is automatically reduced, the rebound speed of the shock absorber is accelerated, and the handling stability is greatly improved.
in the non-paved scene, the shock absorber damps the millisecond response, realizing the comfortable experience of magic carpet.
In short, the hardware configuration is full, driving control, comfortable “two-handed grasp”.
Of course, the Tank 700 is not the kind of “stupid” off-road vehicle, which has the ultimate luxury and comfort that is visible and within reach.
Especially with the help of new energy technology, tanks and cars bring the “square box” to the streets of the city.
The original Hi4-T technology of Great Wall Automobile can achieve more reliable and accurate intelligent energy management, the combination of large engine and high-power motor, not only has the peak performance, but also can realize green travel.
90 km pure electric range to meet the city’s daily commuting needs, while providing a quiet and smooth electric driving experience.
Equipped with intelligent SOC strategy, it can be deployed intelligently according to different scenarios such as city, cross-country and discharge, and can be adjusted independently according to individual habits, so as to achieve optimal energy distribution and reduce comprehensive fuel consumption.
While owning the majestic field of off-road vehicles, you can also enjoy the comfort brought by new energy.
In this way, blessed by internal and external “technology and hard work”, the tank 700 has become a well-deserved benchmark for luxury cross-country.
In China’s cross-country spirit, tanks put courage first.
“in any case, it doesn’t look like a vast market.
” On the evening of February 26th, 2024, at the launch conference of tank 700Hi4-T, tank brand CEO Liu Yanzhao mentioned the issues related to market scale and market development when talking about the initial positioning of tanks as “hard cross-country”.
In fact, as Liu Yanzhao said, the market for hard-line cross-country is not “huge.
” Today, however, under the leadership of tanks and vehicles, “hardline cross-country” is becoming a market full of “creativity” and “development power”.
There is no doubt that such tanks and cars are successful.
And to sum up a little bit, there are three secrets to the success of the tank brand: first, the tank 300 was born, with a lowerPrice, quickly seize the hard-core off-road market, especially before and after Jeep withdrew from China.
second, integrate intelligence and comfort into off-road vehicle models to differentiate competition.
third, adhere to the off-road spirit.
, The first two are “techniques” and the last one is “dao”.
, It must be admitted that first-mover advantage and intelligent and comfortable configuration are not insurmountable gaps.
Therefore, after the phased success of tanks, in today’s automobile market, Changan, Dongfeng and other car companies have also come to seize the cake of hard-core off-road.
Even Dongfeng Warrior hired Huawei to empower technology and extend technological competition to another dimension.
But tanks and cars still have “roads”.
The “road” of off-road is not something illusory.
From the Tank 300 to the Tank 700 Hi4-T, tanks and cars have always practiced the Chinese off-road spirit like a stubborn lonely brave man.
Under the trend of China’s new energy vehicle era, tank brands combine new energy with off-road to meet consumers ‘off-road needs for more performance and cost-effective.
This is a pioneering and innovative cross-country “road”.
, China’s Big G has both visual perception, tank 700 luxury configuration, luxury interior, etc.
, setting a hard-core off-road benchmark and breaking the monopoly of foreign brands.
This is a self-reliant cross-country “way”.
, Always be user-centered, mingle with the majority of off-road people, cross-country together, modify together, and yearn for freedom together.
The tank ecology has formed four major sections: modification, good things, road books, and colleges, which are connected to all aspects of user life.
This is also a way, a kind of fun cross-country “way”.
, China’s cross-country spirit has a concrete reflection on the tank brand, and with the continuous development of tanks and vehicles, it has been loved by more and more people, and has stepped onto a larger stage.
It is understood that while the country continues to dominate the list, tank brands have also opened up an overseas path.
Tanks have been exported to more than 30 countries and regions: In the Australia media Carsales2023 Car of the Year, the Tank 300 received the ANCAP five-star collision safety rating, becoming the only nominated 4×4 hardcore off-road vehicle.
In key global off-road markets, Tank 500 has become a high-end upstart, surpassing the front-line foreign luxury brands.
Obviously, the strong sailing of tank brands has broken the situation of independent brands “deploying overseas low-end markets with low-end products” and created a new pattern of “producing high-value excellent products and acquiring high-end off-road markets.
” When China’s cross-country spirit spreads all over the world, who doesn’t know the “tank man”?, [Note: The copyright of the article belongs to the Automobile Commune, and unauthorized reprinting is strictly prohibited, otherwise legal responsibility will be investigated.
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