“I’m not coming to this year’s Chengdu Auto Show.
” In the recent week, with the arrival of the “busy season” as scheduled, it has once again opened the serial mode, running desperately in the launch of various brands, test driving of new cars, and exclusive interviews with senior executives.
It is very surprising that during the conversation with several friends who ran into the media, they all threw out a sentence at the beginning of the article.
Once upon a time, it was almost impossible to appear.
As for the reasons behind, there are a variety of reasons.
They, some people try to take advantage of the opportunity to relax their tired body and mind, some want to settle down to do their favorite in-depth content, some simply because they have not received the right invitation ….
Among them, the most gripping and conspicuous one is undoubtedly concentrated in: “it is very simple, it always feels that the gold content of the Chengdu auto show is getting lower and lower, so there is no need for a special trip.
” First of all, the holding time is awkwardly stuck between the Beijing or Shanghai auto show at the beginning of the year and the Guangzhou auto show at the end of the year, which leads to the tasteless abandonment of the main engine factories.
In addition, this year’s Chinese car market itself has been suffocated, disrupting the established communication rhythm of many car companies.
Therefore, it seems that everyone is deliberately staggering the Chengdu Auto Show, so as not to spend a lot of money and hold the event, but the sound volume is not considerable enough because of the huddle.
” I do not deny this.
But in my heart, I am still very sure that over the years, Chengdu Auto Show has been observing the development process of China’s auto market, as well as the real state of the entire southwest auto market, the best “anchor”, far from being completely overshadowed.
No matter where you stand, choosing not to participate will cause regret and miss the key information.
So I packed my bags and got on the flight to Chengdu with expectations.
Soon, after a three-hour flight, we landed at Shuangliu Airport.
In an instant, I was shocked by the oncoming heat wave.
In the face of a hot day of 40 degrees, it also implies that this year’s Chengdu Auto Show is destined to be unusually hot and hot.
Shouldn’t we sell cars at the auto show? He has been in the industry for five years and participated in the 4th Chengdu Auto Show.
The deepest impression of this feast is always full of “fireworks”.
In other words, there is no “high-end”, there is no inapproachable “fake space”, some are almost all simple and direct, which is completely consistent with the temperament of Chengdu.
And from the moment we stepped into the World-Expo City in western China, we can find that “selling cars” is its biggest theme.
The so-called Class An auto show, whether in Beijing, Shanghai or Guangzhou, basically does not release the more sensitive “turnover”, but each time in Chengdu, it chooses to put the data in front of the stage.
Of course, this slightly rugged style is destined to be unpopular with some professional media.
But to put it rationally and objectively, “shouldn’t auto shows sell cars?” Especially when the economic environment fluctuates greatly and consumers are lack of confidence in buying, this year’s Chengdu Auto Show needs to give full play to its characteristics and play its role.
In fact, looking at the relevant statistics, we can find that in the first seven months, the people of Chengdu have shown a very strong fighting capacity in buying a car.
In terms of the ranking of urban sales, Chengdu surpassed the “North, Shanghai, Guangzhou and Shenzhen” to the top of the country with a performance of 332000 vehicles.
Homeopathy, looking deeper, as of June, Chengdu had more than 6 million cars, also the largest number of cities in the country.
If calculated on the basis of 20 million permanent residents, there would be one car for every three people in Chengdu.
And such a solid foundation is undoubtedly the “catalyst” for the improvement of its new car sales.
At the same time, without the influence of “license plates”, Chengdu people’s preference for new energy vehicles in the first seven months is about to emerge, with cumulative sales of nearly 151000 vehicles and infiltration of new energy vehicles approaching 50 per cent.
, Tesla, Wei Xiaoli, Huawei and Xiaomi, BYD.
It can be seen everywhere on the street.
Even if there is always a power cut every summer, looking at the long line of new energy vehicles in front of the overcharging station, I have to express my emotion again and again.
The people of Chengdu love trams.
” And, not to be ignored, the government’s means are strong enough to continue to introduce sizeable stimulus policies, and they are also tempting them to spend real money.
No, during the Chengdu Auto Show, another 100 million yuan was subsidized to the account.
After understanding, it is learned that during the event, individual consumers in Chengdu to participate in the event of automobile sales enterprises to buy new cars, complete the licensing process, and submit relevant materials on the declaration platform, after examination, car consumption incentives will be issued according to the standard.
Take the price range of 10-200000 yuan as an example, oil car 2, 000 yuan, tram 3, 000 yuan.
To more than 350000 yuan, oil car 7, 000 yuan, tram 8, 000 yuan.
, sincerity, fill it up directly.
In addition, after real communication with some friends living in this city, I learned that they are willing to accept new things and like to improve their travel experience, coupled with a more comfortable and peaceful state of mind, as well as the comprehensive cost of living, such as house prices.
not as stressful as in first-tier cities, and there are no shackles of purchase restrictions, all of which make Chengdu people willing to keep tossing about in their cars, and first purchases, repurchases and additional purchases can be found everywhere.
On the weekend, drive your own car, go to the neighborhood for a self-driving trip.
at night, drive your own car to the restaurant to taste authentic food.
celebrate the festival, drive your own car, go back to your hometown to feel the warmth of getting together.
In short, Chengdu, which occupies all the “weather, geography, and harmony of people”, deserves to win the “first Automobile City in the country” in the first seven months.
It is precisely against this background that it can be foreseen that this year’s Chengdu Auto Show will certainly push the word “selling cars” to a new height.
Therefore, if you are willing to go deep into the front line and squat at various booths, you will gain insight into many truly meaningful trends and clues.
Hey, is there a future for oil trucks? Has the streetcar turned around yet? Who has more potential, plug-in, extended range or pure electricity? Is the high-level smart car in vain? Has the status of joint venture and independent terminal been switched? It is believed that the corresponding phased answers can be found from all the questions, and this is undoubtedly one of the shining “bright spots” of this year’s Chengdu Auto Show.
The strong, dancing vigorously, “this Chengdu International Auto Show, with an exhibition size of 220000 square meters, attracts nearly 1600 models of German, American, French, Japanese, Korean, joint venture and independent brands to gather in Chengdu.
The first new car, science and technology travel, intelligent experience one-stop enjoy.
” Two days ago, the Chengdu Auto Show official account officially launched the booth map of the feast.
The introduction at the beginning of this paragraph appears on the first page.
In terms of scale alone, it is destined not to be disappointing.
And all came to visitCanada’s brand, momentum and battle is the most powerful– BYD.
Directly contracted the 9th Pavilion, BYD passenger car dynasty series, ocean series, look up, equation leopard, momentum all-brand assembly appearance.
Among them, dynasty net MC concept car global debut, seal 06GT debut.
In the outdoor area, it will also display its cutting-edge technologies such as intelligent assisted driving and Yunqi intelligent body control system.
It is no exaggeration to say that the absolute “devil” of China’s auto market is going to fight a full-scale marketing, communication and brainwashing battle at this Chengdu Auto Show, trying to maximize the purchasing minds of users in the southwest region.
Today’s BYD is so horrible.
Of course, among the independent brands, there are many strong people who want to dance.
Like Xiaomi and Great Wall in Hall 1, Geely and Deep Blue in Hall 2, Red Flag and Chuanqi in Hall 3, Hongmeng Zhixing in Hall 4, Chery in Hall 5, Dongfeng in Hall 6, cars built by many new forces in Hall 10, Pavilion 11, Ji Yue, Xiaopeng, Chang’an, Hall 14, Hall 15, Lecker, and those who did not mention their names, each is desperately trying to prove its sense of existence.
The intensity of the struggle for beauty with all it has can only be described with exaggeration.
They, volume products, volume technology, volume replenishment, volume services, volume channels, volume marketing, and even volume owners who are “conspicuous packages”.
Among them, the most interesting confrontation is Ledao L60, Polar Krypton 7X, Wisdom R7 and Avita 07, representing the open and secret struggle between the “four Little Dragons” of the most powerful medium-sized pure electric SUV of Chinese car companies.
In the past, the plate was dominated by Tesla Model Y.
Now, the plate, order and seating are being redivided.
Homeopathy, enlarge the perspective, and there is no doubt that similar plots are performed one by one in every market segment.
Whether admit it or not, independent brands have achieved “corner overtaking” with the help of the wave of electric transformation.
This year’s Chengdu Auto Show will be more and more thoroughly realized.
At the same time, the civil war will also become more violent, and we will still smell a strong smell of gunpowder.
On the contrary, I do not know when the joint venture brand will become the target of widespread criticism and satire at every Class An auto show.
What “difficult to turn around”, what “stubborn”, what “slow response”, a negative label, have been clung to their bodies.
This year, I heard another slightly cruel saying.
In this barrage of bullets, the first thing that is in jeopardy for joint venture brands is the legal system that is not satisfied with soil and water, followed by Korean and American systems that adhere to the line of cost-effective, and then the Japanese system, which focuses on low economic consumption, will encounter big trouble.
because of the existence of BBA and Volkswagen, it is the existence of the thickest blood, but it is still far from the courage of that year.
” Homeopathy, looking at the data, the share of joint venture brands in China’s car market has shrunk to 40%, and there is a trend to continue to decline.
It must be admitted that the glorious days of holding absolute pricing and speaking power in the era of traditional fuel cars are gone forever.
But even so, I still want to give them a big like by taking the opportunity of this year’s Chengdu Auto Show.
Because, in many contestants, we can still see that they are unwilling to give up and start to change quietly.
For example, the new BMW X3 lengthened for the first time, such as the Mercedes-Benz GLC with mixed layout, and the new Hyundai Shengda with a strong shape.
Are holding their ground in their own way.
When you explore one by one from the first-line luxury BBA, to the second-line luxury Lincoln, Lexus, Jaguar Land Rover, Volvo, Cadillac, Genisse, to Volkswagen, Toyota, Honda, Nissan, including Mazda, Citroen and other joint venture brands, it is not difficult to find their own “bright spots”.
Again, “they, even though their situation in China is not what it used to be, their courage to stay at the poker table has not been lost.
” So there is no need to be too bad at all.
Throughout the development of China’s auto market, the contribution of joint venture brands can not be ignored.
Breaking down a bridge across a river should never be staged.
At this point, the article is drawing to a close.
Finally, I would like to borrow a sentence from PPT behind him at Xiaopeng’s 10th anniversary conference to set the tone for this year’s Chengdu auto show: “swim in the sea of blood until the sea turns blue.
” According to the prediction of the new power car builder, there may be only seven mainstream brands in the next 10 years.
In disguise, the greatest charm of China’s auto market is so cruel and gorgeous.
In short, in Chengdu, we will witness a new history again.
On the morning of August 30, Beijing time, the wonderful performance will officially begin slowly.
Whatever the reason, it is a pity to be absent from the feast.
Fortunately, fortunately, “I came to participate in this year’s Chengdu Auto Show.
” , return to the first electric network home page >.
