According to “Automotive News”, it has just been appointed as a member of Hyundai Motor Co.
Jose Muñoz, the next global CEO, said the company should now vigorously develop hybrid vehicles to remain flexible in times of uncertainty.
Photo source: Hyundai Motor,Muñoz said that Hyundai Motor will switch to a hybrid product model in the second half of 2025 in the U.S. market and start producing a new wave of oil and electricity products at its Georgia factory in 2026.
According to Muñoz’s forecast, by 2030, hybrid vehicle products will have the company’s largest product lineup in the U.S. market (in terms of power type), accounting for between 30% and 40%.
, Muñoz said his appointment as global CEO demonstrated the importance of the United States as the company’s largest market.
Muñoz joined Hyundai Motor Co., Ltd. in 2019 as CEO and global chief operating officer of the U.S. company, and will serve as the company’s global CEO starting January 1 next year.
, Under the leadership of Muñoz, the Hyundai Motor brand will sell 801,195 units in the United States in 2023.
Genisys sales in the United States also hit a record high last year, a year-on-year increase of 23%, reaching 69,175 units.
This year, the above two major brands are expected to continue their growth momentum.
Due to weak global market demand for electric vehicles, Hyundai Motor hopes to use hybrid technology to hedge risks.
According to the goal set by Jaehoon Chang, current CEO of Hyundai Motor Co., Ltd., sales of the company’s hybrid vehicle products will more than double to 1.
33 million units by 2028.
This year, Hyundai Motor expects to sell 510,000 hybrid vehicles.
Muñoz believes that “flexibility is one of the key levers of our strategy.
Electric vehicles sell less, hybrid vehicles sell more.
This is related to flexibility.
This is a commitment to the American market.
” Muñoz revealed that Hyundai Motor decided to launch a hybrid car a year before the U.S. election.
Before Trump was elected, Hyundai Motor had seen sales growth slow and planned to use hybrid vehicles to balance.
“The pace of electrification is slowing down, and we want to be flexible and then be ready to make this technology available to consumers.
“, Hyundai Motor plans to adopt two new hybrid technologies to support the hybrid transformation.
Coming soon is a new range-extended electric vehicle system that powers the vehicle only through the electric motor, but uses an internal combustion engine to charge the motor’s battery.
In addition, the company will launch a second-generation hybrid system on production models in January next year.
The new system will be deployed in all products, covering small vehicles, large vehicles and the Zenith brand.
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