In a live broadcast on the evening of July 15, Huawei Yu Chengdong explained that the reason for the transfer of Wenjie and other trademarks was a regulatory issue.
Regulations require that automobile manufacturers and brand owners must be integrated, and the brand must be owned by the manufacturer.
Therefore, Huawei transferred all four “boundaries” to the corresponding cooperative car factories.
“Wenjie”, including English trademarks “AITO” and “AITOAUTO”, as well as design patents, was all packaged and transferred to Celis at a price of 2.
5 billion yuan.
Yu Chengdong believes that the Wenjie brand is worth at least 10 billion yuan, and it is difficult to successfully register a trademark in Western countries.
, Yu Chengdong also mentioned “respect for the world” for the first time in the narration process.
Yu Chengdong listed “asking the world, intellectual world, enjoying the world, and respecting the world” side by side, which is undoubtedly the name of the next cooperative brand.
In fact, Huawei applied for the Zunjie trademark along with several other “boundaries” at the end of last year.
Some media said that Zunjie brand will be a cooperative brand with Jianghuai Automobile, and the benchmark brand is Maybach.
, Celis previously announced that it has raised 2.
5 billion yuan to purchase 919 registered or pending text and graphic trademarks and 44 automotive design patents held by Huawei Technologies Co., Ltd. and its related parties.
Zhongjing Minxin (Beijing) Asset Appraisal Co., Ltd. evaluated the underlying assets with a market value of 10.
233 billion yuan.
(Written by Dai Kan, Car Home), return to the home page of First Electric Network>,.
