A few days ago, Geshi learned that the latest personnel changes have been reported within FAW Group.
Hu Shaohang, Deputy General Manager of FAW-Volkswagen Audi sales Division, will be transferred to FAW Group Brand Public Relations Department to preside over the work, but the specific position has not yet been announced.
Zhang Qiang, the current general manager of FAW-Volkswagen South China sales Division, will return to FAW-Volkswagen Audi to replace Hu Shaohang as Deputy General Manager of FAW-Volkswagen Audi sales Division.
This personnel adjustment is a normal personnel transfer within the group.
Source: FAW-Volkswagen Audi, according to public information, Hu Shaohang joined FAW-Volkswagen Audi after graduating from Jilin University of Technology.
He has served as public relations manager, marketing minister, Audi North District Director, FAW-Volkswagen Brand North Business Department General Manager and other positions.
In July 2017, Hu Shaohang succeeded Yu Qiutao as deputy general manager of Audi’s sales department, mainly responsible for marketing, public relations, marketing and other business.
According to the analysis of industry insiders, Hu Shaohang’s transfer to the Public Relations Department of FAW Group will help the development of Red Flag brand.
The upward development of its own brand is the current strategic focus of FAW.
According to the annual work deployment plan of FAW Group in the 6146-year Plan, FAW Group will achieve the goal of “independent sales of 900000 vehicles and strive to reach 1 million vehicles” in 2024.
Source: FAW Hongqi, data show that in the first quarter of 2024, wholesale sales of the Hongqi brand exceeded 100300, an increase of 64.
3% over the same period last year.
retail sales reached 98400, an increase of 29.
4% over the same period last year.
On the eve of Beijing Auto Show, FAW Red Flag issued the “SIGHT” development strategy, which continues to provide momentum for the transformation of new energy.
The goal of the “SIGHT 531” development strategy is to achieve a comprehensive sales target of 450000 vehicles in 2024 and to become a million-scale brand by 2028.
Photo: FAW-Volkswagen Audi, Zhang Qiang joined FAW-Volkswagen Audi sales Department as FAW-Volkswagen Audi Brand Public Relations Manager since 2007, and later served as FAW-Volkswagen Audi Brand Marketing Director.
In September 2018, Zhang Qiang became the general manager of the South China Division of FAW-Volkswagen brand.
This return to Audi will help the brand to continue to create a new image of “New Audi” in the “new luxury era”.
FAW Group said that this personnel adjustment fully reflects the group’s operation idea of “carrying the red flag, grasping independence, innovation and strong cooperation”.
As well as the medium-and long-term strategic planning for talents and business: through the exchange and complementarity of Audi brand and Red Flag brand construction experience, we will jointly expand and strengthen China’s luxury car market.
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