Fast Technology reported on June 26.
Who would have thought that after Dongfeng Xiaokang, which was unknown a few years ago, took Huawei’s lap and changed its name to Celis, its share price soared, and its market value once exceeded 150 billion yuan, becoming a leading brand among the new forces in China’s car-building.
The reason why Celis was able to get online with Huawei was due to a secret from previous years.
Recently, a blogger posted a video telling netizens the original origin of the cooperation between Celis and Huawei.
According to the blogger, at the end of 2020, Yu Chengdong, as chairman of Huawei Smart Car Solutions BU, was still looking for car manufacturers to cooperate with.
But at that time, the domestic automobile industry had not yet felt the power of automobile intelligence.
Few automobile companies paid attention to Huawei’s initiative to throw out the olive branch, and some automobile companies even threw out the term “soul theory”.
It was at this time that Celis Chairman Zhang Xinghai received a reminder from Chongqing and learned that Huawei was looking for a partner.
But Huawei did not consider Celis at that time, because Celis was still called a moderately prosperous society at that time and was mainly involved in the manufacturing of commercial vehicles and low-end models.
However, Zhang Xinghai did not give up this opportunity.
He had arranged for his son Zhang Zhengping a few years ago to collect talents and technologies for new energy intelligence, and also designed several prototypes, including the later Celis SF5.
Zhang Xinghai directly asked the group’s chief technology officer to drive an SF5 from Chongqing to Huawei’s Dongguan Songshan Lake base.
He asked Yu Chengdong to go downstairs for a test run, and he was so enthusiastic that Yu Chengdong was embarrassed to refuse.
Therefore, Yu Chengdong called the management team to evaluate the car and concluded that the quality was up to standard, the design was average, and the intelligence was basically zero.
However, these weaknesses are all advantages of Huawei’s smart car solutions.
In this regard, the two sides began contact negotiations.
Faced with the cooperation opportunities given by Huawei, Zhang Xinghai lowered his stance at the beginning of the negotiations.
The negotiation principle given was to cooperate even if he lost his pants and accept them unconditionally.
So when Huawei proposed a 10% profit sharing plan, Zhang Xinghai agreed without hesitation.
Yu Chengdong did not expect Zhang Xinghai to be so straightforward.
Neither party expected the cooperation to be so smooth.
In 2021, the two parties formally signed a contract, and the cooperation entered the fast lane.
From the Selis SF5 to the later M5, M7, M9 and other models, the models were sold out, creating a phenomenal sales record for China’s new power models.
, Zhang Xinghai made a correct decision at the beginning, completely changed Celis Group’s destiny and became the most eye-catching dark horse among domestic car companies.
So much so that he publicly stated: At this time, BMW asked me to join forces to build cars, and I would unswervingly cooperate with Huawei.
Moreover, Helius President He Liyang also shouted loudly at the launch conference of the new M5:”Thank you to the great Huawei.
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