“what we have to seize is not an opportunity or two, but a trend.
” When Yu Kai started Horizon in 2015, he set such a development outline and vowed: “what I want to do is Intel in the robot era.
” Now nine years later, AI, robots, new energy vehicles.
The trendy tuyere is constantly emerging.
The wheel of the times will always move forward, but I am afraid Yu Kai himself did not expect that the horizon will take a new path to the forefront of the times.
From the beginning of AIoT and cars walking on two legs to constantly focusing on the business of smart driving solutions, Horizon has taken nine years to create an increasingly perfect intelligent driving ecology in China.
It is understood that Horizon has harvested more than 30 car companies, a total of more than 110 mass-produced models, including BYD, Changan, ideal and other strong car companies, car-building new forces.
Last year, Horizon ranked second in the market share of low-and high-level intelligent driving computing solutions in China, with 24% and 36%, respectively, according to the list of senior engineers.
In first place were Mobileye and Nvidia, with 29 per cent and 49 per cent respectively.
Firm Tier 2 positioning, adhere to full-dimensional altruism, a unique forward-looking “combination of software and hardware”, coupled with a large number of landing practice, help the horizon to further grasp the general trend of intelligent new energy vehicles, and begin to lead the trend.
Along the way, the horizon is moving towards the “Intel of the smart car era” step by step, and with the full stack technology of the combination of software and hardware, it has become the “Arm+Andriod of the smart car era”.
Why does it have to be a combination of software and hardware? On April 24th, the launch of Horizon 2024 Intelligent driving Technology products was held in Beijing as scheduled.
At the meeting, Horizon CEO Yu Kai introduced his thinking and technology accumulation in the soft-hard combination path, and released six journey 6 series calculation schemes in one breath, and further launched the high-end urban smart driving solution SuperDrive.
On the one hand, with the journey 6 series, the horizon continues to consolidate the technical base of the computing scheme and dig the moat.
on the other hand, it opens up a new battlefield, and the horizon uses the SuperDrive smart driving scheme to better demonstrate the comprehensive integration strength of the horizon’s “combination of software and hardware”.
From software design to hardware development, the horizon has always pursued the concept of “combination of software and hardware”.
The launch of the two blockbuster products together is also an important result of the “combination of software and hardware” methodology.
In the era of new energy vehicles, “software-defined vehicles” are becoming mainstream.
In the future, most of the car scenarios will be implemented by software and algorithm definition, and intelligent driving is the best example.
But the soul depends on the body, and the value of software can only rely on hardware.
How to give full play to the advantages of software? How to maximize the energy efficiency of hardware computing solutions? A: the combination of software and hardware.
It is obvious that the combination of software and hardware can complement each other.
Only when we know enough about the software algorithm can we know how to optimize the computing scheme architecture.
only when we know enough about the computing scheme structure can we give full play to the effectiveness of the software algorithm.
It is precisely because of this knowledge that the horizon is consistent and insists on the combination of software and hardware.
As early as last year, Xiaopeng and Huawei set off an “arms race” in the intelligent driving industry with “high-level smart driving in urban areas”.
The major pioneer car companies spare no effort to praise, intelligent driving is more and more deeply rooted in the hearts of the people, and has gradually become an important consideration for consumers to choose and buy cars.
Most people want to spend money on smart driving, and most consumers prefer a more cost-effective solution.
It is based on this trend that Horizon combines SuperDrive with Expedition 6 flagship “software and hardware” to achieve close coordination between top software algorithms and dedicated computing solutions.
Not only achieve the optimal computing efficiency, but also achieve the optimal system cost, reduce the landing threshold, and effectively meet the needs of users.
How does the horizon do? All in all, whether it is hardware entry or software entry, the boundary between software and hardware is fading rapidly, and the R & D mode and product plan of “combination of software and hardware” has become an inevitable trend.
The “combination of software and hardware” solution can not only achieve continuous iterative performance, but also bring better system cost and mass production efficiency.
As a matter of fact, from the beginning to the end, the computing solution products of the horizon are the product of the combination of software and hardware.
Journey 2, journey 3, journey 5, its core competence is provided by Bernoulli and Bayesian BPU architecture developed by the horizon, as well as tool chain and software stack.
When it comes to the journey 6 series, six computing solutions come together and have a unified Nash BPU architecture.
The Nash architecture realizes the extreme optimization of the combination of software and hardware, which is specially created for large parameter Transformer, and natively supports “interactive game”, which provides the optimal solution of intelligent calculation for autopilot end-to-end and interactive game.
Obviously, under the “arms race” of Huawei, Xiaopeng and other enterprises, people’s expectations for smart driving are higher.
But from the horizon point of view, the development of intelligent driving system is bound to go through three steps: available, easy to use, and love.
Intelligent driving system 1.
0 to achieve the “available” state of consumers to ensure the physical safety of driving.
Intelligent driving system 2.
0, to achieve the “easy to use” state of consumers, providing an anthropomorphic experience.
Intelligent driving system 3.
0, to achieve a “user-friendly” state of consumers, to provide an anthropomorphic experience, while achieving equal rights in science and technology to benefit the public.
At present, most car companies are basically close to achieving the “available” state, but if they want to achieve an anthropomorphic “easy to use” state, they still need to introduce an “end-to-end” large model to act as a technical base to make the intelligent driving system more “human”.
Furthermore, the horizon believes that from “easy to use” to “love” is an evolving process, which needs to solve all kinds of “interactive game” problems at the road end.
Moreover, only by adding the “combination of software and hardware” BPU architecture, can we finally achieve the “love” state.
Quantitative change causes qualitative change.
Relying on the third generation of Horizon product research and development, as well as the accumulation of 5 million sets of shipping experience, the emergence of Horizon 6 represents a key transition from single point to serialization of Horizon product development.
it also means an important support for the intelligent driving system from “easy to use” to “love to use”.
There is a saying widely spread in the industry: only by knowing enough about intelligent software algorithms can we design chips that are more suitable for algorithm acceleration.
And always adhere to the combination of software and hardware, long-term layout of the tool chain, software stack, intelligent driving algorithm of the horizon, can be called a “software company under the cloak of hardware.
” So, from this point of view, the SuperDrive smart driving programBirth is not sudden, but “premeditated for a long time”.
To go to the last kilometer of the smart car, the horizon forward-looking layout “combination of software and hardware” full stack technology, is the premise of the emergence of SuperDrive.
The reason why Horizon chose to launch SuperDrive at this time is also easy to understand: first, take the software as the traction and the hardware as the driver to create a full-scene, all-ecological intelligent driving system with the combination of software and hardware.
Second, provide high-level smart driving “model room” for partners’ reference and provide the market with more choices.
Specifically on SuperDrive, Horizon defines it as focusing on “human flavor” and creating an “easy-to-use” smart driving system.
If the Expedition 6 series is the crystallization of the hardware of the “combination of software and hardware” of the horizon, then SuperDrive is the painstaking result of the “combination of software and hardware” of the horizon.
Based on the flagship version of Expedition 6, SuperDrive can realize the intelligent driving experience in a variety of complex urban scenarios by virtue of the end-to-end awareness architecture of dynamic, static, OCC (Occupancy occupation network), and data-driven interactive game algorithm.
It is worth mentioning that Horizon has worked with JL and Zero Technology to build a production-level SuperDrive domain controller scheme.
In the second quarter of 2024, SuperDrive will reach a partnership with a number of top Tier1 and car brands, launch a standard mass production program in the fourth quarter, and deliver the first mass production cooperative model in the third quarter of 2025.
There is no doubt that win-win cooperation has always been the theme of development.
And this is precisely the strategic foundation for the Horizon to adhere to “all-dimensional altruism” and build a cooperative ecology.
At the launch of the Horizon Smart Drive products, Yu Kai announced a number of cooperative companies in the six series of the journey, including: SAIC, Volkswagen, BYD, ideal Automobile, GAC GROUP, Deep Blue Automobile, BAIC, Chery Automobile, Xingtuo Automobile, Lantu Automobile ….
Wang Chuanfu, chairman of BYD, was even present in person to “platform” for the horizon, saying bluntly: “the horizon did the right thing.
” In the face of uncertain market changes, only by moving forward hand in hand can we climb over the mountains.
Only through win-win cooperation and continuous innovation of the entire intelligent driving supply chain can we get through the “last kilometer of intelligent driving” faster and more cost-effectively.
In this highly competitive era of new energy vehicles, no car company can ignore the strategy and importance of intelligent driving.
And Horizon always adhere to the positioning of Tier2, with an open and flexible business model, to help speed up the realization of smart driving full-scene production breakthrough.
This press conference, in addition to the “resounding” of the journey 6 series, the horizon is based on the exploration of the SuperDrive high-level intelligent driving model, which opens up the imaginative space for the value of intelligent driving for automobile companies and the whole industry, and further promotes the equal rights of intelligent driving and the universal benefit of science and technology.
As a valiant industry leader, as a loyal partner of automobile companies, and as a staunch supporter of open ecology, the image of Horizon “Arm+Andriod of Smart car era” is becoming more detailed and specific.
With the help of heaven and earth, and always adhere to the horizon of “all-dimensional altruism”, we will also share the journey to a higher level in the tide of the smart car era.
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