Recently, Honda Technology Research Industry (China) Investment Co., Ltd.(hereinafter referred to as: HMCI), Guangzhou Automobile Group Co., Ltd.(hereinafter referred to as: GAC), and Shanghai Xindazhou Cultural Development Co., Ltd.(hereinafter referred to as: SSC) signed a joint venture contract on August 8 in order to further accelerate the development of the China-large displacement motorcycle business.
, according to the joint venture contract, after obtaining relevant approval from the government department, GAC and SSC will invest in Honda Motorcycle Sales (Shanghai) Co., Ltd., which was wholly established by HMCI.
This investment and shareholding is expected to be completed within 2024.
After the shareholding, the equity structure of Honda Motorcycle Sales (Shanghai) Co., Ltd. will be changed to 51% HMCI, 24.
5% GAC, and 24.
5% SSC.
, Honda Motorcycle Sales (Shanghai) Co., Ltd. was established in December 2023.
It is responsible for importing and distributing Honda brand large-displacement motorcycles of more than 500cc.
It is also responsible for strategic planning, product planning and brand planning of the motorcycle business.
After GAC and SSC complete their investment and equity participation, starting from January 2025, Honda brand medium-displacement motorcycles with more than 300cc currently produced by Wuyang-Honda Motorcycle (Guangzhou) Co., Ltd. and Sundiro Honda Motorcycle (Suzhou) Co., Ltd. will also be uniformly distributed by the joint venture company Honda Motorcycle Sales (Shanghai) Co., Ltd.In the future, Honda Motorcycle Sales (Shanghai) Co., Ltd. will also lead the marketing planning of medium-displacement motorcycles, and jointly build the best sales network with Wuyang-Honda Motorcycle (Guangzhou) Co., Ltd. and Sundiro Honda Motorcycle (Suzhou) Co., Ltd., to provide medium and large-displacement motorcycle products and high-quality services that meet consumer needs more quickly and efficiently.
Honda started its motorcycle business in China in 1982 and successively established joint ventures Wuyang-Honda Motorcycle (Guangzhou) Co., Ltd. and Sundiro Honda Motorcycle Co., Ltd. The cumulative sales volume of Honda’s motorcycle business in China is about to exceed 30 million units.
With its excellent quality, performance and service, the Honda brand is widely recognized by Chinese consumers.
In the future, Honda will continue to provide more unique new values through product and service upgrades, bringing “the joy of moving freely” and a fun-filled experience to Chinese customers.
(Compiled/Graduated from Car Home), return to the home page of First Electric Network>,.
