With the rapid development of electrification technology, many car companies began to compete for the new energy MPV track, and many popular models were born, such as Lantu Dreamer, Teng Teng D9, Polar Krypton 009, Xiaopeng X9 and so on.
At the same time, under the incremental effect of new products, the sales and penetration of new energy MPV have increased rapidly.
Data show that new energy MPV has maintained a double growth trend in the past three years, from less than 90,000 vehicles in 2022 to rapidly exceeding 240000 vehicles in 2023, with a net increase of 150000 vehicles, of which high-end new energy MPV sold about 190000 vehicles last year, accounting for 17% of the overall MPV market.
Driven by the high-end new energy MPV market, the sales of the entire MPV market rebounded to more than one million vehicles in 2023, achieving a double-digit growth of 15.
9% and a market share of more than 5%.
In this context, LEVC, which is wholly owned by Geely Holdings Group, also began to attack the market.
On April 15th, LEVC held a design aesthetics analysis meeting of L380, which released part of the product information of L380 for the first time from the perspective of space aesthetic design.
It is understood that as the first model of the LEVC that defines the luxury of the new era, the L380 is known as “Land Airbus” and has made continuous breakthroughs in the field of aesthetic design of the new MPV, realizing the perfect integration of LEVC’s century-old “space innovation” aesthetics and new energy vehicle technology, and building a solid foundation for the process of LEVC globalization.
Photo: LEVC, as a car brand with a history of 116 years and always committed to space innovation, LEVC continues to provide users with spacious and comfortable space, elegant and high-end travel services, and has become a business card for luxury travel.
LEVC’s product “Black Cab” has become a unique label in British culture, which is the precipitation of LEVC’s travel services for more than 1 billion people around the world.
In recent years, under Geely’s brand strategy and global resource system, LEVC has not only raised its awareness in China, but also taken “creating a space on which users are happy” as its brand mission, leading users to open a more free and beautiful “realm of time and space”.
Source: LEVC, in terms of exterior design, the L380 is inspired by the aerodynamic engineering design concept of the airliner, and draws strength from nature.
The vehicle is elegant and round, breaking through the traditional MPV design framework, while realizing the perfect integration of technology and elegance in the new era.
In addition, in line with the golden proportion of the waistline design, with cheetah posture, elegant and dynamic.
The suspended roof, a large area of privacy glass and a simple two-color combination perfectly present an elegant visual beauty.
In terms of interior decoration, L380 continues the concept of LEVC space innovation, and the space layout of its cockpit and crew cabin has a high degree of flexibility and variability, and can provide customized and private space settings according to different occupant needs and different scene requirements.
It is reported that in the future, L380 can achieve the flexible configuration of seats in the crew cabin in addition to the two seats in the first row, and the limit extension of any creation in the vast passenger cabin space.
It is worth mentioning that, different from the traditional MPV in ensuring the comfort of the second row occupant space, it is bound to sacrifice the disadvantages of the third row space comfort.
L380 has become the only MPV in the industry that can enjoy adequate comfort for both the second and third rows of space at the same time.
At the same time, in the traditional MPV, only the second row of space can be kept private, and each seat of the L380 is a separate aviation seat, giving each user a first-class experience, sitting and lying freely and switching at will.
The core of the above product innovation can not be implemented without the help of LEVC space-oriented architecture-SOA architecture.
As the technology base of globalization, LEVC SOA technology constructs forward-looking technology to create a more creative and adaptable space for users.
SOA architecture supports ultra-long architecture bandwidth, wheelbase up to 3000mm-3800mm, and can achieve front-drive, rear-drive and all-wheel drive forms, which can easily meet the diversified development needs of the current market environment.
in terms of intelligence, SOA architecture supports L2-L4-level intelligent driving technology solutions, and the computing power of supercomputing platform can reach 1000+Tops, which can easily provide technical backing for intelligent vehicle development.
, photo source: LEVC, in terms of spatial creativity, SOA architecture is more outstanding.
According to reports, the space utilization of SOA architecture models can reach more than 75%, and the tail space can be expanded to 163L.
In addition, the architecture is in line with international high standards, high security, and high intelligent access design to fully ensure high global standards of delivery and provide targeted services according to the needs and characteristics of the target market.
Previously, the Global Automotive Research Institute predicted that the sales and market share of high-end new energy MPV would continue to expand as demand and product lines continued to grow.
Relevant forecast data show that the sales of high-end new energy MPV market will reach about 300000 vehicles in 2024, and its share in the MPV market will rise to about 28%.
Obviously, the dividend period of the high-end new energy MPV market is not over, and it will still be one of the few market segments that can maintain rapid growth.
Therefore, LEVC, which has a hundred years of car-building history and relies on Geely’s global technology system, is expected to continue to move forward in the new era of electrification, intelligence and high-end by virtue of L380.
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