On June 19th, the new generation Harvard H6 officially launched, offering a total of five equipped models, with a price range of 117900-143900 yuan and a time-limited comprehensive discount range of 103900-129900 yuan.
However, the H6, once known as the “national magic car”, became a supporting role at the press conference, where Great Wall executives angrily denounced competitors for cheating and Jerry-building, causing heated discussion in the industry.
Why did Great Wall executives fight at the launch of their new car? To create momentum for a new car? H6 Huanxin, this time there is no mixing, let’s start with the new car, the appearance of the new generation of Harvard H6 has changed a lot, the design of the front face is more flamboyant, the size of the grid is larger, and the interior is decorated with trapezoid decoration.
Headlights and daytime traffic lights are connected to form a T-shaped, and connected to the net, more severe.
The new car is equipped with a trapezoidal air intake and a frosted black surround design under the front.
On the whole, it is close to the design language of the owl dragon series.
, photo source: Harvard, the side of the car body is not changed much, the lines are smooth, and the details such as black roof luggage rack, black wheel eyebrow and so on make the car body thicker and more muscular.
In terms of body size, the length, width and height of the new Harvard H6 are 4703mm*1886mm*1730mm and the wheelbase is 2738mm, which does not change much compared with the old size, and the length is lengthened by 58mm.
The rear design is relatively simple, the new car no longer uses the through taillights of the old models, and is replaced with split taillights, with the Harvard brand LOGO in the middle, with the embedded large size inverted trapezoid license plate area below.
, picture source: Harvard, the interior is relatively simple as a whole, canceling most of the physical buttons, and the traditional file of the old model has also replaced the design with a shielding design, which also leaves more storage space for the center console.
It is understood that 30 storage spaces are designed for the new car, and six charging ports such as a 50W wireless fast charge and a 60W Type-C flash charging port are set up in the cockpit to meet the needs of the family.
In terms of intelligence, the new car is equipped with 10.
25inch full liquid crystal meter, 14.
6inch suspension central control screen, 9 inch HUD and so on.
The new car is equipped with L2 driving assistance system, which has more than 20 functions such as lane departure warning and collision warning.
In terms of power, the new Harvard H6 provides 1.
5T and 2.
0T power combinations, 1.
5T engine maximum power 135kW, maximum torque 275N ·m, matching 7-speed wet double clutch.
The maximum power of 2.
0T engine is 175kW and the maximum torque is 385N ·m.
There are two-wheel drive and four-wheel drive versions to choose from, matching 9 damp double clutch.
The new Harvard H6 models listed this time are all fuel version models, which is unique in the stage when car companies are pushing new energy cars crazily.
In fact, the Harvard H6 has a plug-in car, which was launched in September 2022 and has not been updated so far, which also makes the Harvard H6 new energy less competitive, but fortunately, it is understood that the Harvard H6 will also launch a Hi4 plug-in version in the future.
Great Wall H6 open-book marketing, Harvard H6 has won the domestic SUV sales crown for 10 consecutive years, so it was once known as the “national magic car.
” However, the monthly sales of the Harvard H6 has changed hands several times since 2022, with newcomers such as BYD Song and pure electric Tesla Model Y, which have mixed models and higher prices.
In order to get rid of the downward trend, Harvard chose to bet on new energy, launching the H6 hybrid model in 2022.
However, new energy models have not turned things around.
In April, sales of the Harvard H6 fell below the 10,000 mark for the first time since 2023, to 8309, down 46.
8 per cent from a year earlier.
And Harvard H6 competitive products, BYD’s Yuan PLUS, Song Pro DM-i, Song PLUS DM-i, sales are Qi Qi maintained at more than 20, 000 vehicles.
Sales of the Harvard H6 still fell below 10,000 in May, to 9365, down 36.
69% from a year earlier.
In spite of this, the Harvard H6 is still the mainstay of the Harvard brand.
Before the launch of the new generation Hafer H6, from Great Wall Chairman Wei Jianjun criticizing the marketing of the H6 to bringing goods for the live broadcast of the new Hafer H6, you can see the importance it attaches to the H6.
Photo: Harvard, this time with H6, or to build momentum for H6, Great Wall executives also fought.
At the press conference, Li Ruifeng, CGO of Great Wall Motor, “fired” the inward roll phenomenon, saying, “the price war seems to be just the volume price, but in fact, none of the technical quality, service, and business ecology are spared, and there are no hard goods under low prices.
” He pointed out that in order to roll up the price, some car companies cut corners on a large scale in places that consumers could not see and touch, such as shrinking chassis structure, abolishing energy-absorbing boxes, using uncoated and non-anticorrosive body steel plates, and so on.
In the end, the interests of consumers are damaged.
Some people say that the competition in the automobile industry is to play cards on the table, and we have to choose whether or not to play cards according to our strength.
But if someone cheats at the poker table, we have to give a warning, we have to stand up and knock on the table, or even lift it.
Chinese cars should roll up the value, technology and service, rather than relying on coaxing, deceiving and deceiving.
This will only pull Chinese brands downward, and damage the reputation and reputation of the whole Chinese car.
” As soon as the above remarks were made, they immediately aroused heated debate in the industry, which is good or bad, regardless of whether it is good or bad, but these remarks have indeed attracted a wave of attention for H6.
Earlier, Li Ruifeng revealed that at an internal meeting, Wei Jianjun bluntly criticized Harvard H6’s marketing strategy, accusing stakeholders of lack of user thinking and market sensitivity.
And criticize the team for being completely ignorant of marketing, having no user thinking, and having no idea what users are concerned about.
Judging from the publicity effect of this press conference, it is obvious that the marketing of the Harvard brand is actively seeking change, and the result is worth looking forward to.
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