On November 15, Beijing time, another Guangzhou Auto Show slowly kicked off.
As a personal participant in this feast, the most heartfelt feeling is: “thanks to the electric transformation, China’s car market is constantly moving forward with a very prosperous spirit.
” In the process, the volume of many independent brands is becoming more and more violent.
In contrast, some joint venture brands seem to be more and more unconvinced, and even have a tendency to gradually fall behind.
But in my opinion, it does not include the protagonist of today’s article-Beijing Hyundai.
Because in it we can see the confidence and determination of strategic transformation and all-round progress.
This year’s Guangzhou Auto Show can be said to be a “new starting point” in China.
And “in China, for the world” is the most important key word that Beijing Hyundai wants to show to the outside world.
As for the supporting argument behind it it must be a sufficiently strong and diverse product matrix in the first place.
At the beginning of this paragraph, let’s focus on the Beijing Hyundai booth of this Guangzhou Auto Show, and the first impression is undoubtedly focused on: “the main contestants, the whole army.
” In other words, we can feel that this joint venture car company, from fuel vehicles to new energy vehicles, from the entry level to the middle and high end market, has gradually built a diversified product matrix with strong market competitiveness and technological advantages.
fully meet the diversified needs of consumers.
At the same time, through the fully renovated product matrix in 2024, Beijing Hyundai has clearly conveyed its determination and strategic layout in the new era through new breakthroughs in intelligence, electrification and other fields.
Among them, the first “contestant” worth talking about is the brand-new Tusheng L.
This model not only inherits the advantages of traditional fuel cars, but also has a comprehensive upgrade in intelligence, comfort and handling experience, accurately responding to consumers’ expectations of “high intelligence, high configuration and high comfort”.
Especially the subversive upgrade of the cockpit, the design of panoramic curved double 12.
3-inch screen, rotary electronic pocket and multi-functional Morse leather steering wheel, the sense of technology and luxury have been significantly improved.
Functions such as HUD head-up display, digital key 2.
0 and OTA remote upgrade have greatly improved the intelligent level of the vehicle.
Of course the fifth generation Shengda is also unveiled with the new Tusheng L.
Since its launch in August, the market has received an enthusiastic response, especially famous for its large space and flexible layout, calmness and fuel economy.
In terms of spatial layout, the fifth generation Shengda seat on 5-6-7 is optional, and the back row can be turned into a super flat space, and there are as many as 31 clever storage spaces in the car.
In terms of static performance the measured idle noise is only 35 decibels which achieves the library-level NVH suppression effect.
In terms of fuel economy, in the “5000 km limit quality test” activity, the whole vehicle ran out of 5.
9L/100km in the case of high altitude, full capacity and full load.
It must be admitted that as a medium and large SUV positioning “outdoor light wild”, the fifth generation Shengda perfectly matches the needs of home users with its excellent multi-scene adaptability.
Coincidentally, Beijing Hyundai’s product matrix is also “made for families”, and MPV’s new Koos, which went on sale in August this year, has reshaped the travel value with appearance upgrades, comfort upgrades and smart upgrades.
In addition, Beijing Hyundai also has the 11th generation Sonata of the “new aesthetic benchmark for B-class cars” based on the global ONE MODEL.
the 150000-class compact SUV products known as “homes that can move freely”.
and star products such as Elantra N Line with outstanding appearance and strong sports atmosphere.
In short, it fully covers the price range from 100000 to 300000.
Precisely based on this background, as long as you have a strong interest in the brand, then I believe that standing at the booth of Beijing Hyundai in Guangzhou Auto Show, you will be able to find a good choice.
2024, which is drawing to a close, can also be regarded as the “flagship year of youth” of Beijing Hyundai.
If you carefully look at and experience each of the above models, you can strongly feel the protagonist of today’s article, and this young design concept is running through the product matrix of the whole department.
Through the fully upgraded intelligent Internet connection and intelligent driving assistance system, Beijing Hyundai tries to continue to bloom in China’s auto market with a new brand image of “young, high-tech and warm”.
Such a change is what we would like to see.
“in China, for the world” is not a slogan.
If Beijing Hyundai’s powerful product matrix thoroughly reflects its determination to cultivate deeply in China, then the various outputs of this year’s Guangzhou Auto Show also prove that “in China, for the world” is not a slogan.
For example, there are also Hyundai’s hydrogen fuel cell concept cars INITIUM, N Vision 74, high-performance pure electric models IONIQ 5N and ELANTRA N on display with the Beijing Hyundai “big family”.
They undoubtedly represent the strong support of Hyundai Automobile Group for the comprehensive transformation of Beijing Hyundai in the field of new energy and forward-looking technology.
And, you know, the former is a global sales TOP3 company with the strongest profitability in the industry, with cumulative global production of more than 100 million vehicles.
Especially in automobile manufacturing, quality management system has a deep accumulation, in the future transportation and new energy technology, especially hydrogen technology has sufficient technical reserves.
And this is also one of the absolute “strength” of Beijing Modern.
By contrast BAIC’s great help to it can not be ignored.
As the backbone enterprise of Chinese automobile, it has been listed among the top 500 companies in the world for 12 consecutive years, is one of the earliest enterprises in China to deploy new energy vehicles, and has always been the leader of new energy and intelligent technology in China.
It has the advantages of talents, technology and local cooperation resources.
To sum up, thanks to the common output of both sides, Beijing Hyundai has the so-called “strongest backing”, making great strides in the strategic direction of localization, smart electricity transformation and overseas market development.
More specifically, taking the opportunity of this Guangzhou Auto Show, the protagonist of today’s article announced that he would cooperate deeply with BAIC and other leading local companies in the areas of electrification, intelligence, self-driving, and so on.
launch more products that meet the needs of Chinese consumers and enhance local R & D capabilities.
For example relying on modern Chinese R & D centers in Yantai Shanghai and other places to strengthen local intelligent and electrified R & DPower empowers new products.
Starting next year, Beijing Hyundai will launch a new pure tram model and build a matrix of new energy models that adapt to the China market.
Looking back at globalization, Beijing Hyundai will be more active in exploring the international market.
In fact, looking at its export report card for the first half of this year, sales increased by 200% year-on-year.
So far, it has exported more than 30,000 complete vehicles, and its business scope is gradually expanding to Africa, the Middle East, Central Asia, Southeast Asia and other regions.
, In the future, Beijing Hyundai will build a global export base for Hyundai Motors, with all products facing the world, with an annual output of 500,000 vehicles, of which 100,000 vehicles will be exported.
Anyway, we will spare no effort to implement the strategy of “in China, for the world” with our actions.
, ,, At this point, the article is gradually coming to an end.
The last thing I want to say is,”Beijing Hyundai has been in China for 22 years since its official entry in 2002, with a cumulative user of more than 12 million, which is enough to be regarded as a joint venture brand.
One of the best models.
“, In this increasingly fierce market competition environment, we have seen many signals that it is actively changing.
In particular, relying on the strategy of “serving the world in China”, it not only consolidates its long-term development advantages, but also paints a new and exciting blueprint for future growth.
At this Guangzhou Auto Show, Beijing Hyundai seems to stand at a “new starting point”.
Facing the upcoming 2025, we are ready to go, actively seeking transformation and breakthroughs, and ushering in a new era of joint ventures with a new joint venture strategy.
, As witnesses, we also have enough evidence to believe that it will use comprehensive advanced product power, brand power and system power to recreate a new Beijing Hyundai that combines oil and electricity technologies, advances domestic and foreign markets, and integrates global and local markets.
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