Recently, KuaiBao released its production and sales figures for May.
Data show that the overall sales of Great Wall cars in May were 91460, down 9.
51% from the same period last year, including 34477 overseas sales and 24649 new energy sales.
In the first five months of this year, the cumulative sales of Great Wall Motor was 461589, up 11.
42% from the same period last year, of which 163396 were sold in overseas markets, up 65.
18% from the same period last year, and 106267 new energy vehicles, up 59.
67% from the same period last year.
Tuyuan: great Wall Automobile, cumulative sales are increasing, monthly sales are declining, only from the data, Great Wall seems to have reached an inflection point, but from the performance of subdivided brands, the trend of Great Wall is in a relatively normal range.
The Harvard brand sold 47066 vehicles in May, down 15.
35% from a year earlier.
The cumulative sales of the Harvard brand from January to May were 252009, up 7.
86% from a year earlier.
The decline in monthly sales of the Harvard brand is partly caused by the old and new switch of the Hover H6.
On May 20th, Li Ruifeng, Chief Executive Officer of CGO of Great Wall Motor, said in a social media post, “Today, Boss Wei (Wei Jianjun) once again criticizes the marketing work of Harvard H6, criticizing that we do not understand marketing at all, that we have no user thinking, and that users have no idea what they focus on.
After working for so many years, if it’s still the same old story, spending money is a waste, and the end result is nothing! ” Immediately after that, the discussion about Harvard H6 increased rapidly in the industry.
In the context of reflection by Great Wall executives and discussion in the industry, the new generation of Harvard H6 launched a pre-sale on May 30.
Zhao Yongpo, general manager of the Harvard brand of Great Wall Motor, said in a live broadcast: “users who pay 99 yuan for a reservation can enjoy ‘six good gifts’ such as cash deduction and financial policy.
” At the same time, Wei Jianjun said in the previous live broadcast that the delivery of 103 Harvard H6 also ushered in a follow-up, consumers donated 1 yuan, you can extract the new generation of Harvard H6 three-year use rights, Harvard provided a total of 103 new cars.
Judging from this momentum, the Great Wall is changing in order to reach consumers more directly and quickly, and such changes will gradually be reflected in the performance of the market.
It is believed that with the update of Harvard H6 and H9 models, the Harvard brand is expected to once again become the sales pillar of the Great Wall.
Great Wall Automobile production and sales KuaiBao, compared with Harvard’s relatively stable fluctuations, the more high-end WEY brand has encountered some trouble.
Data show that WEY brand sales in May were 2862, down 50.
4% from a year earlier.
From January to May, the cumulative sales of the WEY brand were 16928, up 46.
59% from a year earlier.
The fluctuation of the WEY brand is largely affected by the ideal L6.
Before the ideal L6 came on the market, the WEY brand launched the Blue Mountain aiming ideal L series model with an official guidance price of 27.
38-308800 yuan.
Under the background of good body size and intelligent performance, it is nearly 30, 000 yuan cheaper than the ideal L7.
This ingenious positioning makes Blue Mountain an ideal replacement for the L series.
With the arrival of the ideal L6 with a lower price, Blue Mountain’s market performance will naturally be affected.
Of course, the WEY brand will not sit idly by.
On May 13, the Wei brand mocha Hi4 officially launched.
The new car has only one model, and the price is 238800 yuan.
It is worth mentioning that the mocha Hi4 is equipped with Coffee OS 2 intelligent cockpit and Coffee Pilot-assisted driving, which can achieve high-speed navigation-assisted driving.
The upgraded Mocha Hi4 will compete with models such as Star era ET and M5, while dividing part of the ideal L6 market share.
Like Harvard and WEY, Great Wall pickup and Euler brands also showed year-on-year declines.
According to the data, sales of Great Wall pick-up trucks in May were 15101, down 18.
83 per cent from a year earlier, while sales of the Euler brand in May were 6005, down 43.
43 per cent from a year earlier.
From January to May, the cumulative sales of Great Wall pick-up trucks were 76665, down 10.
93% from the same period last year.
the cumulative sales of the Euler brand were 25720, down 31.
01% from the same period last year.
Among the many brands, the only one that has not declined in a single month is the tank brand.
Data show that the sales of the tank brand in May were 20326, an increase of 94.
9% over the same period last year.
The cumulative sales of the tank brand from January to May was 89979, an increase of 97.
52% over the same period last year.
Although a number of car companies have launched a series of electric off-road models, the reliability of new energy off-road is still not recognized by many off-road cannons.
In the previous quarter earnings analysis meeting, Wei Jianjun also said publicly that it is very dangerous for electric cars to do cross-country.
“the pursuit of off-road vehicles is slow, only slow can have better control, electric vehicles can not achieve this function, because when the motor is slow, there is no torque,” he said.
” Generally speaking, the electrification of the hard cross-country is no small problem, and the tank brand has already gained a firm foothold in the hard off-road vehicle market by virtue of fuel models, and the good development momentum of the tank brand will not change in a short period of time.
While the domestic market fluctuates, overseas markets are also in trouble.
The recent news of the closure of Great Wall’s European headquarters in Munich, Germany has aroused widespread concern both inside and outside the industry, but it should be noted that the closure of Great Wall Motor’s European headquarters does not mean it will withdraw from the European market.
Great Wall will continue to sell cars in existing European markets, including Germany and the UK, but European operations will be remotely supervised and managed by Chinese companies, a spokesman said.
In the long run, it is a general trend for independent brands to go to sea.
The short-term policy influence of Europe can not stop the pace of opening up overseas markets of the Great Wall.
The growth of overseas markets will certainly become an important sales support of the Great Wall.
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