Nowadays, in the face of users'”want, want and need” demand, for car companies that transform new energy, the core problem is how to create omni-directional products that have no dead corner, superior strength and can solve users’ pain points.
There is no standard answer to the question.
But from the perspective of consumption, the high-end “hit” is the brand, the middle “hit” is the performance-to-price ratio.
Because, in the process of the vigorous price war, we can not ignore the core pain points of users, such as service life, power, quality, and so on, let alone the consumers’ requirements for internal quality.
The ultimate price-performance ratio is to create super-capable “hexagonal fighters.
” This refers to the Blue E5 PLUS upgraded from Blue Electric E5.
In the current wave from “the same price of oil and electricity” to “electricity is lower than oil”, it “volume life, volume power, volume quality”, the pre-sale price is more sincere, and sets up the three benchmarks of power, service life and space, which undoubtedly illuminates the way forward for the brand when solving the pain points of users.
For whom is the shelf life, power and quality? Recently, it has been said that if you buy a household intermediate SUV with a budget of more than 100000, you can choose the blue E5 PLUS of the new brand blue electricity.
Why? Although Blue Power is a new brand, but from this pre-sale price of 10.
98-119800 yuan (109800 yuan for 120km standard continued version and 119800 yuan for 165km long-lasting version), as well as the strength of the product itself, Blue Electric E5 PLUS is indeed very strong! Compared with the previous blue electricity E5, there is a significant upgrade in performance, which can be called a cost-effective choice of 10-150000 yuan.
As we all know, under the fierce price war, the user demand of 10-150000 yuan mixed with SUV is more practical, and power, battery life and space become the main considerations for buying a car.
Moreover, this price range is becoming the mainstream family car price range, with mainstream hot-selling models such as Song PLUS DM-i, second-generation Song PRO DM-i, Galaxy L6&L7, Chery Fengyun T9 and so on.
In terms of power and battery life, it has the strongest inductance and motor power among the products of the same class at the same price, and the pure electric life is also the longest.
Blue Electric E5 PLUS is equipped with Cyrus super electric hybrid system, the motor peak power 160kW, peak torque 330N ·m, 7.
8s over 100.
In the case of the same price competition only provides 60~120km pure electric range, its pure electric mileage up to 165km (CLTC), the value doubles.
In this price range, BYD Song PRO’s pure electric range is 75km and 115km, Geely Galaxy L6’s pure electric range is 125km, and the upcoming Ruihu 8 C-DM version is 90 km.
Although the 2025 BYD Song PLUS has a 160km version, the price starts at 165800 yuan.
In contrast, there is no doubt that the performance-to-price ratio of Blue Electric E5 PLUS is quite excellent.
Secondly, in the current downward trend of market prices, a new brand of products to be successful, but also to maintain the quality bottom line.
From the quality of Blue Power’s first E5 on the market to the quality of the current Blue Power E5 PLUS, it is based on the reliable Cyrus quality management system (SQOS), which not only establishes a reputation of leading quality at the same level, but also completely trustworthy.
The purpose of “volume quality” is to solve the “security” pain points of users.
Therefore, in the process of product quality control, Landian E5 PLUS adopts the only new energy intelligent vehicle digital quality inspection system of class 100000, relying on ICT thinking to achieve electrical inspection visualization, with multi-hurdles, strict standards and advanced equipment to create reliable quality.
For example, from the point of view of users'”battery safety” pain points, especially in the new energy era, it is more necessary to control the safety of every cell and circuit.
Before entering the factory, the core components of the Blue Power E5 PLUS have to undergo 278 key characteristic tests, including 27 battery package tests and more than 70 harness tests, to ensure the “zero risk” of high and low voltage wiring harness and battery safety before entering the factory.
In addition, the factory key parts 100% automatic inspection, 100% accurate traceability, factory 50km high-speed enhanced road test, rare in the industry, the only of the same level.
Before the whole vehicle left the factory, there were 886 vehicle aging test problems and 1001 road test failures, nipping the problems in the “budding state”.
In addition, Blue Power has 6 power components automated testing equipment, leading the industry.
Among them, ATE integrated circuit testing, 3C product-level precision testing, is the only industry.
Therefore, compared with the transformation of traditional car enterprises to new energy, under this strict quality management, it is not surprising to win the “2024 China Automobile quality Network New Energy medium SUV quality ranking TOP2” with an excellent score of 159points.
The quality has created the safety record of “spontaneous combustion of more than 315 million km”.
Gerland Road, an authoritative market information consultancy, once released Blue Electric E5 Honor Edition: the cost-effective Choice of veteran drivers, with a NPS of 72. 5%. 6 “, Blue Electric E5 Honor Edition of the net recommended brand value (NPS) is as high as 72.
6, far exceeding the brand average of 59.
3 new energy industry.
For a new brand, the most worrying thing is undoubtedly the quality of the product, which shows that consumers always like to buy big brands.
In terms of power, service life and quality, Blue Electric E5 PLUS can be said to show great sincerity to move consumers.
Therefore, from the achievements of Blue Electric E5 Honor Edition NPS 72.
6, we can see that the high satisfaction and loyalty of Blue Electric E5 PLUS can be expected.
The right one is the best.
according to relevant research, the “new family car market” in 2023 is rapidly taking shape, and it is even possible to become the largest car market segment.
What tastes good in this respect can be said to be the ideal L6 of an ideal car.
Moreover, the ideal car has raised the competition for the “new family car market” to a strategic height.
However, the L6 price of more than 200,000 yuan is a little high after all, for the mainstream consumers in the range of 10 to 150000 yuan, the lack of suitable products is also a pain point.
Another trend is that, as from the hot sales of Geely Galaxy E5 and Xiaopeng MONA M03, we can clearly capture the thread that the popular style market of pure electricity is quietly shifting from A00 and A0 to A-level market in the past.
similarly, the popular style market of hybrid SUV is also transitioning from the original compact SUV to medium-sized SUV.
At this time, the upgraded Blue Electric E5 PLUS came out just in time, and it should be said that “the right thing is the best”.
In fact, in addition to excellent power range, similar to the ideal L6, space is also the strength of the Blue E5 PLUS.
Blue Electric E5 PLUS’s comfortable intelligent cockpit is fully upgraded, it is 10-150000 yuan level, the rare can provide 7-seat version of SUV, reached 100Big space for change, comfort and wisdom.
3162mm car effective space, “big five, enjoy seven”, 66.
4% super housing rate, 7 have 90.
3% ultra-high space utilization, in a word, flexible and practical.
Among them, the second row of leg space 815mm, the third row of leg space 785mm.
the second row of backrest angle can be adjusted back to 125o.
Three rows of seat frame can be sunk, the backrest can be laid flat, and then flush with the trunk.
Seven space seats N combination modes, switch at will.
The car has a total of 33 storage space, with roof expansion space to fully meet the most fastidious family applications.
Moreover, the blue electricity E5 PLUS, which has a pre-price of just over 100,000, is also full of sincerity in its appearance and configuration.
Speaking of, Landian E5 PLUS positioning “super city electric punk SUV”, facing the consumer group is the pursuit of practical pragmatism, and only in this way can they be moved? In terms of appearance, after a comprehensive upgrade, Blue Electric E5 PLUS has a high-level sense of design and detail through minimalist design aesthetics.
And, in the mainstream new energy vehicle design comparison is not inferior, with ultra-sensitive technology front face, matching the deep concave shape of ice-eye LED combination headlamps, in line with the current public aesthetic of the mainstream design of new energy.
And the semi-enclosed front face “inductor” is full, but also reflects the excellent heat dissipation technology.
In addition to the first launch of Aurora Green, including streamer gray, extreme night black, starry white, and moonlight silver, highlighting the combination of technology and nature, the interior is also through minimalist design aesthetics.
it conveys the artistic atmosphere of blending technology with art and breaking the boundary of travel.
The upgraded Shufflei seat, walnut brown and obsidian black are two natural interior colors that inject color vitality into the space.
Coupled with the best 15.
6-inch full HD central control suspension screen, user-friendly interactive design, the car is as slippery and easy to use as a mobile phone.
The sky surround stereo sound of 13 loudspeakers and 256-color music rhythm atmosphere lights create a comfortable and comfortable atmosphere.
In addition, the HUAWEI HiCar4.
0 intelligent cockpit and unlimited interaction between cars and phones are very similar to the “smooth” experience of Hongmeng system.
Through the “fusion desktop” on demand, “seamless circulation” mobile phone shake directly to initiate navigation, immediately, “ecological boarding” massive ecological applications, life and entertainment are available.
In addition, Blue Electric E5 PLUS also learns from some high-end cars, and the chassis suspension uses the only FSD suspension adaptive adjustment system of the same class.
As can be seen from the name, the system can be adaptively adjusted according to different road conditions, so that passengers in the car can experience comfort and no longer suffer from road bumps and headaches, which is where Blue Electric surpasses its peers.
In addition, Blue Electric E5 PLUS meets the “multi-scene” travel needs of the extended family.
The so-called “everything”, put the user’s “sense of experience” in the first place, is undoubtedly very consistent with the needs of the “new family car market”.
From the birth of the brand to the present, through sharing the core technology, boutique strategy and R & D investment of Cyrus, and under the fierce battle of all the major independent brands to participate in the hybrid SUV, Blue Electric has responded to the times and became more and more brave in Vietnam.
For consumers who want to solve the “pain point”, Blue Electric E5 PLUS is a very good choice.
And the preferential booking policy of the Blue Power brand is also quite attractive.
for subscribers who make a reservation before 12:00 on October 17th, a deposit of 2000 yuan can offset the final payment of 10000 yuan for car purchase.
Therefore, under the “Golden Nine and Silver Ten”, Blue Electric E5 PLUS is worth consumers to “chop hands”.
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