Gashi Automobile News According to Reuters, in the first half of this year, the BMW brand’s global sales were the highest among Germany’s major luxury brands, and it was the only one of these brands to significantly increase the delivery of pure electric vehicles.
Mercedes-Benz, Audi and Porsche are facing sluggish demand.
BMW M5.
Photo source: BMW, according to data released by BMW on July 9, the total global sales of the BMW brand in the first half of the year increased by 2.
3% year-on-year to nearly 1.
1 million units, of which sales of pure electric vehicles surged 34% to nearly 180,000 units.
In comparison, Mercedes-Benz sold approximately 93,400 pure electric vehicles, about half of BMW’s, down 17% year-on-year.
In the first half of the year, total sales of the Mercedes-Benz brand also fell 6% to 960,000 units.
“The growth rate of electric vehicles has slowed in major global markets, while Mercedes-Benz is focused on achieving solid growth in a market environment that offers significant discounts,” Mercedes-Benz said in a statement.
Currently, automakers are expanding their lineup of electric vehicles and have been sharply cutting the price of electric vehicles, especially in China, in an effort to boost sales amid weak demand and increased competition.
The Audi brand’s total sales in the first half of the year fell 8% to 833,000 units, of which sales of pure electric vehicles increased by only 1.3%. The Porsche brand’s total global sales in the first half of the year fell 7% to 155,900 vehicles, with sales in the Chinese market falling particularly significantly, reaching one-third.
On July 9, analysts said after a conference call with Porsche executives that revenue should improve in the second quarter due to the increased supply of Porsche high-end models, and profit margins may reach expectations of 15% to 17%.
Deutsche Bank analyst Tim Rokossa said in a note: “We remain bullish on Porsche shares.
” Return to the first electric network home page>,.
