Recently, BMW Group announced that in the third quarter of this year, its global sales (including its brands BMW, MINI and Rolls-Royce) fell 13% year-on-year to 540,882 vehicles.
In the first nine months of this year, its global sales fell by 4.
5% year-on-year to 1,754,158 vehicles.
This downward trend is partly attributed to interruptions in the delivery of integrated braking systems (IBS) and the difficult environment in the China automotive market.
In terms of brands and models, in the first nine months of this year, the BMW brand sold a total of 1,583,485 vehicles (-2.
3%) worldwide.
Among them, BMW M GmbH delivered 146,574 vehicles, a year-on-year increase of 2.
0%, mainly due to models such as the BMW M2 and BMW M3 Touring driving sales growth.
In contrast, the MINI brand delivered 166,703 vehicles (-20.
9%) globally in the first nine months of this year, while the Rolls-Royce brand’s global sales were 3,970 vehicles (-12.
8%), both showing a downward trend.
However, in terms of power types, BMW Group’s sales of pure electric vehicles performed well.
In the first nine months of this year, BMW Group’s sales of pure electric vehicles increased by 19.
1% year-on-year, with a total of 294,054 vehicles delivered worldwide.
Among them, the BMW brand has particularly strong demand for pure electric vehicles.
Global sales increased by 22.
6% year-on-year to 266,151 vehicles.
Sales of the BMW iX1 and BMW i4 showed positive growth.
The MINI brand also achieved a significant increase in sales of pure electric vehicles in the third quarter of this year, with a year-on-year increase of 54.
3%, delivering 16,536 pure electric vehicles worldwide.
Photo source: BMW Group, from a regional perspective, in the first nine months of this year, in the European market, BMW Group’s sales increased slightly by 1.
4% year-on-year to 679,432 vehicles.
Among them, BMW brand sales increased by 7.
6% year-on-year to 577,803 vehicles, with particularly strong demand in countries such as the United Kingdom, Italy and France.
In addition, the BMW brand’s pure electric vehicles also performed exceptionally in Europe during the same period, delivering 121,844 vehicles, a year-on-year increase of 35.8%. However, in the China market, BMW Group’s sales in the first nine months of this year fell by 13% year-on-year.
In the third quarter of this year, BMW Group’s sales in China fell by 30%, the largest decline in more than four years.
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