According to Bloomberg, people familiar with the matter revealed that General Motors Co.
hired another former Apple Inc.
employee Executive-Tim Twerdahl.
He will serve as vice president of product management for GM’s software services division and will report to Baris Cetinok, GM’s senior vice president of software and services product management.
, Tim Twerdahl joined General Motors as the company assembled its emerging software division leadership team, which now includes several former Apple executives.
Tim Twerdahl previously served as vice president of the Home and Audio Products Business at Apple, overseeing products such as AirPods and Apple TV.
Most recently, he also served as chief product officer at Juno, a sustainable architectural design company.
, General Motors has been bringing in talent from Silicon Valley technology companies to drive its development in software services, autonomous vehicles and battery-electric vehicles.
General Motors realized it needed to bring in talent from software companies to compete with Tesla Inc.
Compete with competitors such as Chinese automakers that have established strong positions in the vehicle software field.
, At the same time, General Motors plans to lay off more than 1,000 people to eliminate staffing levels that are seen as slowing down software development.
Like many automotive industry competitors, General Motors is working to improve its digital capabilities as electrified drive systems, connectivity and other digital functions make cars increasingly complex.
, However, the digital transformation of automobiles is full of challenges.
Earlier this year, General Motors suspended sales of the Chevrolet Blazer electric SUV, and the Cadillac Lyriq electric car also experienced problems, some of which were related to software glitches.
2024 Cadillac Lyriq electric car.
Photo source: Cadillac, General Motors is relying on a team of former Apple executives to promote the digital transformation of cars.
Baris Cetinok oversees product work in General Motors ‘software and services division, while former senior Apple executive David Richardson oversees engineering for the division.
In June this year, GM also hired Achim Pantfoerder, who once worked for electric vehicle manufacturer Lucid and was responsible for the development of Apple Pay at Apple.
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