Kuaidi Technology reported on June 3 that recently, whether Nezha Automobile will change its name has attracted the attention of many netizens.
A few days ago, Zhou Jinkai, deputy general manager of SAIC Wuling brand, issued an article saying that the red-clad leader wants Nezha CEO Zhang Yong to change the name of Nezha Automobile.
I firmly oppose changing the name of the automobile brand.
Zhou Jinkai said that he had expressed this opinion before, and they invited him to Shanghai to defend himself if he refused to accept it.
He did not go because of his identity.
, however, in May this year, Zhou Jinkai suggested to Zhang Yong: It is impossible to change the name of a car brand.
There has been no success in history.
It is my fate that I am not God.
, After the debate on June 2, Nezha and Zhang Yong seemed to have strengthened his determination not to change its name.
Zhang Yong released a video saying: Nezha’s current problem is not to change the name, but to strengthen or reinterpret the name.
Zhang Yong pointed out that it is now necessary to link the name Nezha with their products and users, and connect the three lines of user, product and name.
Zhang Yong also explained the origin of the name of Nezha Automobile: When they launched the first model in 2018, there were already more than 100 car start-ups on the market.
If it was called the original Hezhong Automobile, I believe everyone’s first impression of it was not so deep.
However, as a startup company, Nezha did not invest so much resources in brand promotion.
They thought a lot about the car name and finally chose Nezha for two reasons: First, all Chinese people know the name and can remember it once.
second, Nezha represents youth and the spirit of fighting against destiny.
and Nezha rides on the hot wheel, which represents youth sports, which is consistent with the characteristics of Nezha models.
What do you think about this? Do you think Nezha Automobile should change its name? 
,[End of this article] If you want to reprint, please be sure to indicate the source: Kuaidi Technology, Editor in charge: Ruofeng, return to the home page of First Electric Network>,.
