Feng Xingya, general manager of GAC GROUP, said in an interview with the media not long ago, “the current is a critical period for the transition of the traditional automobile industry to intelligent network-connected new energy vehicles, whether it is a joint venture company or an independent brand.
We should speed up the transformation to intelligent network-connected new energy vehicles, and further increase the development of energy-efficient vehicles.
” Recently, GAC GROUP has frequently announced initiatives in the field of intelligence, including investment: leading Didi autopilot C-round financing, GAC GROUP invested US $27 million in Pony Horse Zhihang.
cooperation: GAC EA partnered with self-driving company Momenta, GAC MOTOR and Huawei.
released new models: Ian RT Raptors will be launched in November.
Today, GAC GROUP is making a strategic layout through investment and cooperation, and opening up the market through smart driving products.
This series of measures are evident everywhere: GAC “fought” in the second half of the decisive battle.
The financing funds will be used to increase investment in research and development of self-driving technology and accelerate the landing of the first Robotaxi production car.
According to officials, this is to deepen business collaboration and promote the company’s development in the field of self-driving.
As a matter of fact, GAC GROUP has already begun to lay out the intelligent strategy.
As early as 2021, GAC Ean reached a strategic cooperation with Didi autopilot.
The relationship between GAC GROUP and Xiao Ma Zhixing in the field of intelligence has long been established.
GAC GROUP’s Robotaxi travel company, such as Qi Travel, was jointly founded by GAC GROUP and Tencent, while Horse Zhixing is its strategic investor.
In 2022, Ruqi Travel partnered with Horse Zhixing to start a mixed operation of manned and self-driving Robotaxi in Nansha, Guangzhou.
Photo: GAC GROUP, as independent brands under GAC GROUP, GAC MOTOR and GAC Ean undertake the important task of intelligent “breakthrough”.
Recently, these two brands have also made frequent efforts in the field of intelligence.
On October 15th, GAC Ean signed a strategic cooperation agreement with Momenta.
Huang Yongqiang, general manager of GAC MOTOR Automobile Co., Ltd., once said bluntly: “2025 is the year of Chuanqi’s comprehensive intelligent driving breakthrough.
” I am very confident that the cooperation with Huawei will promote Chuanqi to become the head brand of Chinese smart driving. “.It can not be ignored that GAC GROUP is also laying a solid foundation for his own intelligence.
The decline in sales depends on intelligence to “solve the problem”.
In recent years, the new forces of car building have frequently made moves in the field of intelligence, and to a certain extent hold the “voice”, while traditional established car companies are regarded as insufficient in intelligence.
From the above examples of investment and cooperation, we can see that GAC GROUP has long been deployed in intelligence, and now more is to further deepen cooperation.
The first car was launched after GAC Ean was founded in 2019, when a large number of L2 were assembled.
Why did GAC GROUP “fight” in the intelligent second half? The reason is that declining sales need to be saved.
GAC MOTOR sold 35000 vehicles, down 6.
75% from the same period last year.
GAC Ean sold 40000 vehicles in September, down 21.
78 per cent from a year earlier.
In addition, the sales of Guangzhou Auto Honda and Guangzhou Auto Toyota are also declining compared with the same period last year.
However, during the National Day Golden week, GAC GROUP ordered more than 94000 vehicles, which also brought dawn for growth in the second half of the year.
At the 2024 World Intelligent Network Association Automotive Conference, Zeng Qinghong, chairman of GAC GROUP, said: “the new era of smart driving has come.
In the first half of this year, 56% of the passenger cars on the market are equipped with L2 or above intelligent driving system, and more than half of them are already on the market.
Leading functions such as smart driving and OTA have become important factors affecting consumers’ choice.
” So, for car companies, what is the key to the intelligent decision in the second half? Analysts of the Global Automotive Research Institute pointed out that in the intelligent second half, the key to winning is the building of automotive biosphere technology, with emphasis on advanced vehicle platform, high-level intelligent driving, AI technology, data closed-loop system capability, energy management capability, entrepreneur IP, supply chain cost control capability and so on.
It is reported that GAC GROUP has invested more than 50 billion yuan in independent research and development in the field of smart driving.
The “3-2-4” intelligent network research and development system has been built.
Through self-research, two technical routes of “multi-sensor fusion” and “pure vision without map” are laid out at the same time.
Among them, with the domestic leading level of L2foam + urban high-end smart driving function, has taken the lead in carrying many models such as Hobal GT, Haopin HT, the second generation AION V and so on, and plans to realize the national opening of urban NDA this year.
“broaden” the market, a number of products are worth looking forward to, at present, various car companies are sparing no effort to promote their own smart driving strength, shouting out the slogan of “first” and “leading”.
Wei Jianjun, chairman of Great Wall Automobile, said, “Great Wall smart driving is the first, there is no echelon”.
Li Weimeng, CMO of Zhiji, said that “only Zhiji and Huawei can complete all the puzzles of smart cars”.
Yin Tongyue, chairman of Chery, also said publicly that Chery should be “impolite” in the field of intelligence.
From the consumer’s point of view, GAC GROUP is intelligent, and the future is worth looking forward to in the following aspects: first, the price of high-grade intelligent driving products in the range of 15-200000 yuan.
second, the products of deep cooperation between GAC MOTOR and Huawei.
third, the first commercial L4 model launched in 2025.
When car companies go crazy in the price war, it is Guangqi Eian that has reached new heights in smart driving.
At the Chengdu auto show in July this year, the Ian Tyrannosaurus Rex went public, pushing the price of a high-end smart car that follows the lidar technology route to 160000 yuan.
It has performed well in the market, with sales of 9447 vehicles in September, up 50 per cent from the previous month.
According to the latest news released by GAC GROUP, the EANRT Raptor will officially go on sale in November after the pre-sale price of the model was 11.
98-169800 yuan.
Photo source: GAC GROUP, Gu Huinan said: “Tyrannosaurus Rex is one of the models with the highest level of smart driving in China.
I dare not say it is far ahead, but it is definitely in the lead.
” Tyrannosaurus Rex and Tyrannosaurus Rex are the same platform products, using the same Orin-X+ lidar smart driving program, in terms of intelligent driving can reach the level of Tyrannosaurus Rex.
” According to the current judgment of GAC Ean, in the next 1-2 years, the lidar version of the vehicle will enter the 150000 price range and will become standard.
Therefore, GAC Ean’s high-level smart drive will adhere to the lidar route in the short term, and hopes to allow more users to experience it in the high-level intelligent driving explosion period.
In other words, in addition to being a leader of high-level smart driving, we should also be a popularizer.
In addition, in 2025, GAC MOTOR and Huawei will launch three cooperative models one after another, covering MPV, SUV and a full range of cars, all equipped with Huawei Hongmeng cockpit and Qianwei smart driving ADS3.
0 system.
With regard to the layout of Robotaxi, Ruqi Robotaxi has already provided services in Guangzhou and Shenzhen, and was approved to provide Robotaxi services in Hengqin Guangdong-Macao deep cooperation zone in September this year, becoming the only travel enterprise with Robotaxi services stationed in Nansha, Qianhai and Hengqin three major Guangdong-Hong Kong-Macao cooperation platforms.
It is reported that the first Robotaxi jointly built by GAC EA and Didi autopilot has completed the product definition, is undergoing a joint review of design and modeling, and plans to achieve mass production by 2025.
It can be seen that GAC GROUP is far from being “far ahead” in the field of intelligence, but he has been launching new smart driving products in a down-to-earth manner and is also looking up to Xingsky to aim at commercial L4 models.
As GAC GROUP said, “surprise is not achieved overnight, only rise abruptly based on accumulated strength.
” Whether we can win the “second half” or not, how big is GAC GROUP’s current chance of winning? it takes time to answer and the market to test.
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