, Source: brand official, author | Su Peng, April 16, the spring launch of “Fang Hua” equation Leopard Automobile was held in Shenzhen.
At the press conference, equation Leopard 8 made its global debut, Leopard 3 concept car SUPER 3 and concept sports car SUPER 9 were also unveiled simultaneously.
The equation Leopard Automotive Product Matrix includes the “583” hardline family composed of Leopard 5, Leopard 8 and Leopard 3, as well as the sports car SUPER 9, which is the initial landing of the “2cm X” product system in the equation Leopard planning (“2” refers to hardline SUV, sports car, and “X” refers to more other car categories that equation Leopard will work with users to solve).
Leopard 8, born out of the previously released concept car SUPER 8.
The new car is scheduled to go on sale in the third quarter of this year, and the pre-price is expected to be around 500000.
In terms of product power, Leopard 8 is still built on DMO super hybrid off-road platform, equipped with 2.
0T high-power engine, equipped with Yunxing-P active hydraulic body control system and God’s Eye high-order intelligent driving assistance system, and will also support urban and high-speed NOA in the future.
In terms of size, the equation Leopard 8 is about 5200mm (with spare tire), the car width is about 2000mm, the height exceeds 1900mm, the wheelbase reaches 2920mm, and it is positioned as a large SUV, providing 6-seat and 7-seat layouts.
Leopard 9 is a performance sports car with an open roof designed by Iger, chief designer of BYD.
As a sports car, the SUPER 9 uses a suspended two-wing butterfly door to enhance aesthetics and functionality.
At the bottom, two functional blades (suspension blades) are designed for better aerodynamic performance, and the nine-spoke wheel corresponds to the 9 of the SUPER 9.
In addition to Leopard 8 and Leopard 9, the equation Leopard brand also unveiled the concept car SUPER 3, which will be the Leopard 3 after mass production.
Based on the inspiration of “Star Chariot”, Leopard 3 creates a sculptural metal body structure with simple, exaggerated and three-dimensional lines.
The product matrix of the equation Leopard brand has been further expanded.
As the brand’s first model, the Leopard 5 has delivered nearly 20,000 vehicles since its launch in November 2023.
At present, the market competition is more crowded, Deep Blue 318 and Tank 400Hi4T are further crowded into this market.
In the face of the upgrading of the competitive latitude, equation Leopard has come up with more products to defend its market share.
With the expansion of the equation leopard product matrix, the brand has a total of four models, and four models fully meet the individual needs of users.
In addition, equation Leopard is not just a cross-country brand.
Officially, it is defined as a professional personalized car brand.
This also means that equation Leopard will also launch more categories of products to meet the product choices of current consumers.
Equation Leopard brand will follow up to launch the ultimate sports car-related products, which are expected to be updated frequently with 1-2 models each year.
In the future, equation Leopard will have plans to go to sea.
Equation Leopard plans to launch an overseas market strategy next year.
In terms of overseas markets, equation Leopard will also continue to rely on BYD’s global network to implement differentiation strategies for different countries and regions.
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