Gia Motors News According to Bloomberg, Ford Motor Company CEO Jim Farley said that in two years, the company will launch an autonomous driving feature that allows drivers to keep their eyes on the road and their hands to keep them on the steering wheel.
, A few days ago, Farley said in an interview with Bloomberg TV’s David Westin,”We are very close to success.
We can now regularly test a prototype car, but how to test it in a cost-effective way is the progress we need to make.
“, Farley believes Ford could launch this feature in 2026, which could make it the first mass-market car brand to provide what automotive engineers call L3 autonomous driving features.
Luxury brand Mercedes-Benz has been offering L3 autonomous driving capabilities in the United States since late last year, but it can only operate at speeds of less than 40 mph on pre-approved highways.
, Under the L3 autonomous driving function, the car can take over driving tasks under certain conditions, allowing the driver to shift his attention to other tasks.
“A few years later, the L3 autonomous driving feature will stop your hands from always being on the steering wheel and your eyes from constantly paying attention to the road conditions while the vehicle is driving, so that your car can become a mobile office,” Farley said,”You can hold conference calls in the car and do all kinds of things.
“, Photo source: Ford Motor, Currently, Ford and automakers including General Motors already offer hand-on driving capabilities, but these driver assistance systems often use eye tracking devices to ensure that the driver is always focused on the road ahead.
, Ford’s driver assistance system, called BlueCruise, is currently under investigation by U.S. safety regulators after being involved in several fatal car accidents.
Companies such as Tesla and General Motors ‘Cruise are also under investigation by federal authorities because their semi-autonomous driving systems have also been involved in crashes.
, It is worth noting that Farley’s remarks came two years after Ford closed its autonomous driving subsidiary, Argo AI, when the company said it was too far to achieve fully autonomous driving.
But the company also pointed out that L3 autonomous driving will eventually prove profitable and less difficult to implement.
Farley said Ford’s autonomous driving system will be able to operate at speeds of 80 miles per hour on highways, but only if the weather is clear.
“We think this can only be done on sunny days.
Rainy days and so on make it difficult for the system to travel at 80 miles per hour.
” Farley said.
Ford hopes to generate recurring revenue by providing drivers with subscription services such as BlueCruise.
Farley believes that features such as autonomous driving are also a way to attract private retail customers to purchase software subscriptions.
, “BlueCruise’s off-the-shelf driving assistance system is much more popular than we expected,” Farley said.
“It’s a must-have step before driving off-the-shelf.
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