At the 27th Chengdu International Automotive Industry Exhibition, which kicked off today, Ford held a press conference on “Outdoor Life style” with the theme of “Outdoor hiking, you can’t get around Ford”.
Continue to strengthen the brand’s century-old outdoor gene and all-round product lineup, as well as omni-directional outdoor ecological experience, so that car owners feel at ease to be outdoor “big players”, “wild” a sense of relaxation.
Ford held a relaxing outdoor life exhibition at this year’s Chengdu Auto Show.
In recent years, with the increasing popularity of outdoor sports in China, cycling, camping, mountaineering, skiing, road and other activities have attracted more and more enthusiasts.
Self-driving travel has also become an important way for people to enjoy outdoor life.
“meeting the growing outdoor travel lifestyle needs of Chinese consumers has become a compulsory course for many car companies,” said Wu Shengbo, president and chief executive of Ford China.
“Ford has a natural advantage in this area.
It can even be said that Ford is a brand that cannot be bypassed when it comes to an outdoor lifestyle with a self-driving experience.
” As one of the earliest promoters of the outdoor self-driving camping lifestyle, as early as the 1920s, at the beginning of the establishment of the Ford Motor Company, founder Henry Ford would often invite celebrity friends such as inventor Thomas Edison, tire tycoon Javier Fairstone and writer John Burroughs to carry out dozens of days of self-driving camping in nature.
As an important driver of the popularity of cars, Henry Ford, who “wheeled the world”, did it himself as a “mechanic” and “equipment provider.
” provide the star camping team with new models such as “SUVs” and “dining cars”.
This also directly promoted the development of outdoor camping models in later generations.
With the development of the times, this comfortable outdoor life style, which is far away from the hustle and bustle, has not only greatly affected American society, but also enabled more and more people from all over the world to drive and enjoy the outdoors.
The Ford brand series of SUV and pickup models have also carried on the past and opened up the future, gradually become a symbol of outdoor lifestyle, and established a strong brand influence around the world.
The models represented by Ford Explorer, Ford Reed Horse and Ford Ranger Ranger are widely praised by Chinese consumers and have gradually established a good reputation in the outdoor life circle.
At the Chengdu auto show, all Ford models were unveiled, showing a rich outdoor life style for the audience and consumers.
The new Ford explorer, the all-round rejuvenation of the new Ford explorer, the first appearance of the new Ford explorer family longitudinal rear-drive luxury SUV platform, the upgrade of 2.
3T EcoBoost ®engine, and the optimized 10AT gearbox to achieve the strongest torque in the same class, the power output is significantly higher than the previous generation models, while the shift ride comfort and fuel economy are better.
The fuel tank of the whole system has been increased to 81 liters, allowing players to travel further.
The new Ford explorer made its debut for the first time, allowing users to better enjoy the outdoor “open and hang” scene.
The new Ford explorer is equipped with intelligent four-wheel drive technology-TMS terrain management system to cover all the car scenes from the city to the outdoors.
Among them, the peak version of Kunlun Explorer brings a number of configurations for outdoor living vehicle scenes, adding the only original factory towing system with trailer swing control and BLIS blind area monitoring, with a total towing mass of 2.
1t, so that users can better enjoy the outdoor “open-hanging” scene.
For the first time, the department adopts Ford’s most advanced FNV3 electronic and electrical architecture, upgrades the 8155 chip and 5G network, is equipped with SYNC+3.
0 Zhihang infotainment system, and comes standard with iPhone interconnection CarPlay, bringing a more enjoyable interactive experience.
The BlueCruise Lanzhi driver with titanium version and above is equipped with active driving assistance, which can easily realize the L2 + “active driving assistance” function on specific sections of highways and urban expressways.
The new Ford explorer uses 5 layers of glue-filled front acoustic glass, standard active noise reduction ANC, with Denmark’s national treasure Bauo high-end luxury sound system, bringing luxury auditory enjoyment like being in a concert hall.
The explorer red gold version of the seat uses million luxury car homologous Savannah full-grain semi-aniline leather, more ergonomic seat wrapping design, with 3D comfortable headrest and neck pillow to provide better support for long-distance travel.
As a totem in the hearts of hardline cross-country fans around the world, Ford Marines, a pure-blood convertible, inherits the wildness and practicality of the first generation of models.
With its strong off-road performance and the unique charm of the only 35-inch Bigfoot model that is legally on the road by the original factory, it provides off-road enthusiasts with an extraordinary experience of “leaving the factory is the peak”.
The new Danxia Orange long Beach model launched this time, its color matching inspiration comes from the world natural heritage Danxia landform, the magnificent color perfectly shows the unruly brand personality of the fierce horse, and conveys a spirit of uncompromising and not drifting with the tide.
This new color not only enriches users’ choices, but also, together with Ford Reed’s innovative modular body design, gives every off-road enthusiast unlimited creative space, bringing unprecedented “playability”.
Ford Reema’s new Danxia Orange long Beach model at the Chengdu Auto Show, through the latest OTA upgrade, Ford Reema has added functions such as off-road smart road books, in-car karaoke and UAV interconnection to unlock the new outdoor off-road play that is not the same as before.
In the face of the rise of today’s “42nd” lifestyle, the booth displays a “professional mountain weapon” Ford Ranger specially adapted for cyclists.
With the promise of the inherited Ford “Built Ford Tough” brand, the Ford Ranger not only has safety beyond industry standards, but also has the flexible scalability of the whole scene, fully demonstrating its strong modification potential in the field of off-road and outdoor life.
Recently, Ford Ranger launched the field version of the exclusive “electric rear bucket roll curtain cover optional package”, the optional price is 9800 yuan.
The optional package integrates a combined high-strength hover hook (4), an exclusive imported polymer wear-resistant material back Doubao and an electric shutter cover.
In addition, the OTA upgrade package for various vehicle versions has also been officially launched, adding L2.
9 intelligent driving, wireless CarPlay and many other cutting-edge features to bring users a more practical and intelligent new car experience.
In addition, the super-performance off-road pickup-Ford Fmur150 Raptor and the new generation of American legendary performance sports car Ford Mustang also made their debut at the Chengdu Auto Show, building up Ford’s powerful wild family product.
Quality matrix.
and the Mondeo Sports Edition equipped with Ford’s high-horsepower E hybrid technology also highlights Ford’s determination to work hard on the hybrid track.
, The ultra-performance off-road pickup truck Ford F-150 Raptor, the Mondeo sports version equipped with Ford’s high-horsepower E-hybrid technology, and the new generation Ford Mustang of the legendary American performance sports car are indispensable for outdoor life: Playmates, as well as carefree services and guarantees, in addition to the century-old outdoor gene and all-round product lineup, Ford has also actively used rich car owner activities and complete support services in recent years to allow urban families who aspire to outdoor life, or unconstrained adventurers, to enjoy Ford’s all-ecological outdoor life without worry.
Ford has created an exclusive user circle and co-created experience platform for the “Detective Ford Club” for adventurer car owners.
In 2023, the “Detective Fu Club” organized nearly 100 public welfare actions including the “Dunhuang Windbreak and Sand Fixation Action”, the “Dongtan Bird Protection Public Welfare Action”, and the “Sanjiangyuan Ecological Public Welfare Activity”.
at this auto show, Ford officially issued the “Go to Kunlun again” assembly order, inviting car owners and “detectives” to enter the Kunlun Sanxiong in September to witness the launch of the new Ford Explorer at the foot of Muztag Peak.
At the same time, the recruitment of “Ford Explorer Kunlun Secret Realm Journey” and “Dunhuang Devil City Crossing Journey” will also be launched, leading all Detective Fu to embark on a new journey.
This Chengdu Auto Show marks the first anniversary of the official release of Ford Horizontal.
The one-stop platform “Horizontal Field” designed and built by Ford Horizontal’s professional certification service team carries out outdoor off-road activities across the country, creating a one-stop outdoor off-road life that leads the industry.
New experience fully meets users ‘needs for the entire link from professional off-road vehicles to top off-road lifestyles.
From its launch in March to the end of August, Zonghuo has linked up with 110 Ford Zonghuo luxury spaces across the country to carry out more than 475 high-quality outdoor off-road community activities, involving 314 routes across the country, checking in 37 popular off-road landmarks across the country, and completed the first outbound travel pilot “Laos Crossing Tour”.
Ford Horizon will continue to create a unique top outdoor off-road new ecosystem for users through its three major vertical and horizontal experiences: top products, personalized modifications and global community, relying on core services such as luxury space, vertical and horizontal fields, vertical and horizontal shopping, and worry-free.
Wu Shengbo said: “Ford’s love for the self-driving outdoor lifestyle is imprinted in the company’s genes and integrated into our products and services.
At this Chengdu Auto Show, we hope to let the audience and consumers feel Ford’s sincerity.
We want to use products, services and ecology to let the majority of Ford car owners in China have fun playing outdoors and relax in the wild.
“, The 2024 Chengdu International Auto Show will be held from August 30 to September 8.
The Ford China booth located at Booth H604 in Hall 6 of the Western China International Expo City welcomes everyone to experience the charm of Ford’s “Fun nature goes wild” brand proposition, and work with Ford to be an outdoor “big player” to create a sense of relaxation in the “wild”.
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