At the beginning of the article, let’s first bring back the memory to the offline ceremony of BYD’s 3 millionth new energy vehicle in November 2022.
While thanking friends from all walks of life for their support, Chairman and President Wang Chuanfu announced the next key layout, including the multi-brand strategy that attracted the most attention.
In addition to the millions of high-end brands that just entered the market not long ago, BYD will launch a new brand with professional and personalized characteristics and operate independently in 2023.
In Wang Chuanfu’s words, “this is a bold breakthrough.
” Soon, on the eve of the Media Day of the 2023 Shanghai Auto Show, in the conference room of a hotel in Hongqiao, we had a very intense closed-door communication meeting with the founding team of the brand for the first time.
Of course, standing at that point at that time, the protagonist of today’s article is still unknown and uncertain, and even the final naming is still under discussion.
Fortunately, kungfu lived up to dedicated people, and more than two months later, equation Leopard was born.
According to the official explanation, the “equation” represents the wisdom and spirit of human beings in solving complex problems, exploring the digital world and pursuing infinite truth in a professional way.
It comes from the standards and rules of BYD’s professional science and technology, and embodies truthfulness and progress.
Leopard represents users’ instinctive desire for products with both professional power and personality categories, which is not only change and dexterity, but also contains the wild and presumptuous animals.
My understanding is even simpler.
Equation Leopard represents that it will use BYD’s most professional new energy technology to create popular products that meet the personalized needs of Chinese consumers.
Homeopathy, towards the end of the same year, equation Leopard brought its first product, Leopard 5.
Positioning the new energy hardline SUV, it quickly gained a foothold in the terminal segment with enough excellent internal and external design, enough full hardware and software configuration, enough top-notch power system, and a higher-than-expected price.
Since the beginning of this year, although Leopard 5 has encountered some fluctuations, through the rapid adjustment of the price end, it has achieved a sales performance of 6062 vehicles this past October, and all doubts have been dispelled with a bright report card.
But rationally and objectively speaking, the most urgent task for the brand equation Leopard is to expand its still thin product matrix as soon as possible, so as to gain a firm foothold in the fierce competition in China’s auto market.
At the same time, it contributes to BYD’s “journey to the heights”.
Unexpectedly, just last night, with the official entry of another new contestant Leopard 8, the brand undoubtedly took another big step forward.
First of all, it must be clear that the protagonist of today’s article has become the flagship of the entire equation Leopard.
Positioning the world’s first smart hardline SUV, a total of four versions of the model.
Among them, Zhiyong flagship six-seat version 407800 yuan, Zhiyong flagship seven-seat version 399800 yuan, Zhiyong deluxe six-seat version 387800 yuan, Zhiyong deluxe seven-seat version 379800 yuan To be honest, it is more in line with expectations and has formed a good complementary relationship with the “brother” leopard 5, and there is no so-called “internal friction”.
In terms of product power, Leopard 8 is “armed to the teeth”.
For example, it is equipped with BYD full-featured Yunfu-P hydraulic suspension, which is the world’s first intelligent hydraulic body control system, which is the same as millions of high-end brands.
For example, it is equipped with the exclusive DMO electric drive off-road platform (2.
0T top version), which is the first hybrid platform in the world which is mainly based on electricity and has both city and country.
Homologous with BYD’s latest DM 5.
0 plug-in technology platform, it not only combines BYD’s technical advantages of “fast saving, quiet and green”, but also has the outstanding characteristics of “strong power, strong passability and strong safety”.
The comprehensive power of the system can reach 550kW, the maximum torque is 760N ·m, the maximum horsepower is nearly 750hp, the acceleration time of 100km is only 4.
8s, and the fuel consumption of 100km is only 8.5L. For example, Leopard 8 has also realized the standard configuration of 200 +, including “refrigerator, color TV, big sofa”, as well as “real leather, real wood, real folding” texture enjoyment, comfort configuration and direct fullness, breaking the inherent impression of hard cross-country.
Anyway, after listening to a press conference, we can feel that what Leopard 8 wants to do is a “subverter”.
If I want to use one word to describe it in my heart, it is “but the city can be wild”.
In other words, the commuting needs can be completed with high quality on weekdays, and the whole family can be taken to pursue poetry and distance on weekends.
By contrast what really shocked the outside world was the breakthrough in the intelligent dimension of Leopard 8.
Because it is also the first masterpiece jointly created by two technology giants in Shenzhen, BYD and Huawei.
Specifically, Leopard 8 is equipped with the industry’s leading high-level smart drive scheme-Huawei Qianwei Smart driver ADS 3.0. There is no doubt that, combined with the feedback from current users, this system is a well-deserved leader in China’s auto market.
It can well realize the whole scene of “parking space to parking space”, independently deal with complex scenes such as gate, round island, narrow road U-turn, and support a variety of intelligent parking functions, such as parking, parking, remote parking and so on.
At the press conference, I heard the sentence: “We got in touch with equation Leopard in January this year, and we were able to get on board in ADS 3.
0 in November.
” More and more lamented the efficiency of the combination of BYD and Huawei.
After further understanding, we learned that in addition to the intelligent driving part, the cockpit part of Leopard 8 is also equipped with equation Leopard hard exclusive AI intelligent cockpit, using 4nm advanced process BYD 9000 chip, combining the intelligent voice and intelligent video capabilities of the AI model.
And Leopard 8 also supports the “Fang Hua” mobile car interconnection function, which can extend the applications and services on Huawei mobile phones to the car machine through HUAWEI HiCar connection.
In short, with the blessing of strong aid, the protagonist of today’s article has almost nothing to complain about in terms of intelligence, and it is worthy of being called “the world’s first intelligent hardline SUV”.
At this point, the only point of curiosity is: what kind of sales report card will be given when Leopard 8 enters the steady state? As a reference, let’s continue to take the past October as an example.
4001 tanks were sold for 500 Hi4-T, 929 for tank 700Hi4-T, 1736 for the new Prado and 881 for Ford horses.
All four are more or less competitive with Leopard 8.
Very curious that with the blessing of Huawei’s “magic”, it will be pushed.
To what position can we replicate the rising curve similar to the new Lantu Dreamers? As for the exact answer to the question, real feedback will be given soon.
, Finally, I am still looking forward to what more sparks the two Shenzhen technology giants will have next.
More bluntly, who is next after Leopard 8?, Return to First Electric Network Home>.