Medium and large SUV has always been the mainstay of luxury brand sales, for Audi, its medium and large SUV market also provides domestic consumers with more choices.
For example, based on the concept of “user first”, Audi also launched an Audi Q6.
The Audi Q6 is SAIC’s third product.
Although its positioning lies between the Audi Q5L and the Audi Q7, the Audi Q6 actually has a body BWH larger than the Audi Q7.
It is the Audi’s largest SUV in the world and the only SUV product with three rows and six seats at present.
With larger body size and better interior space, Audi Q6 has a more direct grasp of domestic consumer demand, so how does such a product, which is more suitable for domestic consumer demand, perform in the end market? What is its user base? We actually paid a visit.
At present, SAIC Audi mainly has two kinds of stores, one is user-centered store, the other is urban experience store.
We used to be located in Shanghai Daning Square Automobile Audi City experience Store, which is also the first Audi City Store in Shanghai.
Compared with the traditional 4S stores, which are often located in remote locations, urban stores are generally located in the bustling business district, with a larger flow of people and a better brand promotion effect.
This kind of store is often the sales model that the new power likes, and now this kind of urban store is a very important part of Audi’s new sales model.
From the Wanrong Road near Daning Square, you can see the eye-catching Audi brand Logo outside the Audi city store, with traffic on one side and the mall entrance on the other, which is really eye-catching.
Although it is a store Audi has two showrooms here and there is a separate model showroom in the square outside the store where we used to park a Q5 e-tron.
Inside the store, Audi Q6 is parked in position C in the showroom.
This is a 6-seat version of the 2024 Audi Q6 45 TFSI quattro Qiyun Yu Lin suit, with an official guiding price of 527600 yuan.
Audi Q6 has two power versions, 2.
0T and 2.
5T, which are equipped with intelligent quattro system and match 7-speed double clutch gearbox.
The 2.
0T version is the famous EA888 Evo4 engine, which is the highest level of the Volkswagen Group’s current 2.
0T engine and the same engine of the Porsche Macan.
The parameters of 2.
0T high power version of Audi Q6 are exactly the same as those of Porsche Macan, with maximum power 195kW and peak torque of 400N.m. While the 2.
5T version is equipped with an EA390 V6 engine and a dual-channel turbocharging system, the power torque is almost the same as the Audi Q7 3.
0T V6V 48V light hybrid combination.
However, for more consumers, the Audi Q6 2.
0T version is fully powered, and the display car in the store is the medium-to-high-end version of the Audi Q62.
0T version, which is currently the official main model.
In addition to different power solutions, Audi Q6 also has a variety of options in the appearance kit, in addition to the black samurai, shadow samurai, RS suite racing version, but also the mainstream is the feather forest suit and flying riding set.
The Audi Q6 Flying Rider suit is more sporty in shape, the front grille is covered with horizontal Y-shaped ornaments, and the front face, rearview mirror and D-pillar are also blackened.
While the front grille of Audi Q6 Yulin suit adopts vertical matrix honeycomb arrangement, and has a large number of chrome-plated decoration, the style is more stable, and it is this appearance kit on the exhibition car in the store, which is suitable for Ikea’s temperament.
This is also the reason why Audi Q6 currently promotes this appearance kit.
Ikea itself is also in line with the overall product positioning of Audi Q6.
The length, width and height of Audi Q6 are 5099x2014x1784mm, wheelbase 2980mm, the body is larger than Audi Q7, and the wheelbase is nearly 80mm longer than Audi Q5L.
In addition to its large size, Audi Q6 adopts Audi’s new SUV design concept, while various details of the body include front and rear headlights, hexagonal intake grille, these classic family elements have also been passed on.
The huge body size, combined with the brand-new design and classic Audi elements, the large luxury SUV in the car is full of aura.
On the inside, the Audi Q6 has three rows of seats, which is the only product in Audi’s global market with three rows of six seats.
After the actual experience, Audi Q6 six-seat version of the second row of aviation-class senior executive seats, cushions and seat backs are very supportive and wrapping, and the adjustable air headrests on the left and right sides are especially good for head support, which is very suitable for taking a nap during a long journey.
Audi Q6 second row navigation independent air class advanced executive seats, in addition, the second row seats Audi Q6 is now rolled with ventilation, heating, massage and other comfort configuration.
There are retractable cup holder and mobile phone bracket in the two-seat armrest.
Counting, the whole second-row seat plus the center of the back row, there are as many as 6 charging interfaces, which can be connected to all kinds of mobile phones and Pad devices.
Imagine lying in the Audi Q6 second row aviation seat, using the boss button to open a larger second row space, raising the car windows and rear shade with multi-layer glue-filled privacy mute glass, opening the seat massage, and listening to the graceful music of the Bang & Olufsen 3D sound system, this kind of atmosphere can really make people enjoy sitting on the “big sofa” during the journey.
We visited the store on Monday morning, which was not a very opportune time, but during our visit, there were still several groups of car-watching people in the store, all of whom were interested in the large size and large space of the Audi Q6.
After experiencing the second row of seats, they are also very satisfied with the comfort.
According to in-store sales, most of the users of Audi Q6 are in their 30s and most of them have got married.
The reason for choosing Audi Q6 is basically that they are moved by the Audi brand and the large space of Q6.
Audi Q6 main driving leg support function, many people also compared some new power products before booking, such as QQ, ideal series, but finally chose Audi Q6.
In addition to Audi Q6’s own ACC+AEB safety cruise + lane change assistance + lane departure warning, intelligent security assistance function is also good.
Of course, one of the main reasons for choosing Audi Q6 is the trust and affection of Audi as an established luxury brand, and the other is that Q6 meets their needs for comfort and business and social interaction.
In fact, this is also the advantage of Audi Q6 over its competitors of the same class, such as BMW X5 and Mercedes-Benz GLE, because Audi Q6 is not only larger in body size, but also the only big six-seater model in the 500000-600000 class of BBA.
Especially in the price range of medium and large luxury SUV, Audi Q6 is still the most cost-effective.of., The entire Audi Q6 series is priced at 467,600 to 630,600 yuan.
According to in-store sales, the current terminal has a cash discount of 66000 yuan and Audi has a trade-in subsidy of 10000 yuan, and the maximum preferential policy can be given to nearly 100,000 yuan.
In addition, the down payment for all SAIC Audi models starts from 1 yuan, and the annualized interest rate is as low as 0.29%. Take the Audi Q6 45TFSI quattro Qiyun Yulin suit 6-seat exhibition car with an official guide price of 527,600 yuan in the store as an example.
After discount, the bare car price is less than 450,000 yuan, which is still the bare car price of the mid-to-high version.
Compared with the starting price of the Mercedes-Benz GLE with a minimum of 699,800 yuan and the BMW X5 with a minimum of 612,000 yuan, the price of the Audi Q6 is indeed quite attractive.
It bought a BBA configuration of 700,000 yuan for almost 400,000 yuan.
At the same time, it is also a medium to large luxury SUV with a larger body and size.
In the end, at the end of our visit to the store, the store was busy conducting a regular live broadcast session every day.
The model being explained was the Audi Q6.
The live broadcast allowed customers to “retain money”, that is, interested users would leave contact information and make an appointment for sales to the store to see the car when they are free.
In the domestic market, consumers ‘impressions of traditional mainstream luxury medium and large SUVs have always been X5, Q7, and GLE.
As a latecomer, the Audi Q6 does have some disadvantages in terms of sound volume, but as a product that is more suitable for domestic consumer demand, the Audi Q6 actually has greater market potential.
Its fit to domestic consumer demand is not just about the size, space, and configuration of the “larger cup”, but also a lot of effort has been put into deeper product settings, such as chassis adjustment and intelligent construction.
, For example, in order to allow the Audi Q6 to take into account domestic road conditions and driving style, the Audi German Chassis Adjustment Department has specially carried out various detailed dynamic optimizations for the Q6, including body control, vertical acceleration, etc.
, and strictly calibrated both software and hardware.
, It can be said that in the domestic market, for high-value people who are low-key and value their families but still have social needs, the Audi Q6 is currently the best choice for large SUVs in multi-child families of mainstream first-line luxury brands.
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