In recent years, China’s automobile industry has undergone an earth-shaking change, and the market law seems to have been redefined and shaped in this process.
However, if we analyze the changes of the car market in recent years from a more delicate perspective, it is not difficult to find that there is still a certain logic of growth and evolution.
Looking back in the past, from the sudden rise of the A00-class car market the year before last, to the gradual growth of the A0-class car market last year, and then to the prosperity of the A-class car market this year, this series of evolution has undoubtedly outlined the upgrading thread of China’s automobile market segment.
Wuling Hongguang MINIEV takes the lead in gaining a firm foothold in the A00 market with its small, flexible and affordable characteristics.
then, BYD Seagull successfully occupies a place in the A0 market with its higher quality and cost performance.
now, the emergence of Geely Galaxy E5 and Xiaopeng MONA M03 has set off a new upsurge in the A market.
This series of changes not only highlights the continuous upgrading and optimization of market segments, but also reflects the iteration and improvement of consumer demand levels.
What is particularly striking is that with the continuous emergence of hot-selling models in the higher price market, intelligence has become an important consideration in consumers’ car purchase decisions.
For example, Xiaomi SU7, which was launched in March, Geely Galaxy E5 and Xiaopeng MONA M03, which were launched in August, have quickly become hot products in the market with their advanced intelligent technology performance.
Especially in the recent Chengdu Auto Show, BYD, which takes the cost-effective route, has also specially created an intelligent special area.
This phenomenon undoubtedly indicates that the value of intelligence is being recognized and accepted by more and more consumers.
It can be said that since the beginning of this year, intelligence has become the most important grasp of China’s automobile market, a new engine to promote the growth of China’s automobile market, and the focus pursued by all major car companies.
leading the automobile industry to transform from traditional transportation tools to intelligent cars.
We finally think of A-class cars, in recent years, the Chinese automobile market is changing, and the evolution of consumption trend is surging like a tide, constantly promoting the reshaping of the industry pattern.
From the hot sales of Geely Galaxy E5 and Xiaopeng MONA M03, we can clearly capture the thread of this market change-the popular style market is quietly shifting from A00 and A0 to A-level market, this trend not only reflects the upgrading of consumer demand, but also indicates the new direction of strategic adjustment of automobile manufacturers.
In retrospect, A00 and A0 models once occupied a place in the domestic market because of their economical, small and flexible characteristics, especially in the early stage of the development of new energy vehicles.
these models have become the first choice for many family and urban commuters because of their low threshold and high performance-to-price ratio.
However, with the improvement of residents’ income level and the change of consumption concept, consumers’ demand for cars is no longer limited to the basic functions of transport tools, but pay more attention to the quality of vehicles, technology configuration, driving ability and driving experience and other factors.
In this context, the A-class model has gradually become the new favorite of the market by virtue of its larger space, higher comfort, richer intelligent configuration and stronger power performance.
The success of Geely Galaxy E5, Xiaopeng MONA M03 and other models is precisely the result of this market demand change.
They not only pursue fashion and dynamic sense in appearance design, but also make great efforts in interior materials, smart Internet, driving assistance system and so on, and strive to provide consumers with superior driving enjoyment.
At the same time, the optimization of these models in terms of mileage and charging efficiency also effectively alleviates consumers’ anxiety about the battery life of new energy vehicles, and further promotes the acceptance of the market.
In fact, what is really ignited in the A-class car market is thanks to BYD, whose launch of Qin PLUS has proved the market vitality of A-class cars.
And continue to launch Qin L and Seal 06 is to add a fire.
Although the size of these two cars is B-class cars, the price band is still in the A-class range, which really benefits consumers.
For a long time, the A-class car market occupies a pivotal position in the automobile industry, and it is an important field for many automobile manufacturers to compete for.
For example, classic cars such as Volkswagen Longyi and Nissan Xuanyi, as well as domestic SUV such as Changan CS75PLUS, are outstanding in this market.
Of course, in the face of the influx of new models, the A-class car market is also facing new challenges and opportunities.
Consumers have higher and higher requirements for the quality, performance, intelligence and environmental protection of cars, which urges automobile manufacturers to increase their investment in technology research and development and launch new products that are more in line with the market demand.
Intelligence is the important driving force.
This year, the automobile industry has ushered in an unprecedented change, and the era of real technology equality has quietly arrived.
Once upon a time, high-end intelligent cockpit and intelligent driving technology were regarded as the exclusive configuration of luxury models, and ordinary consumers could only be deterred.
But now, these advanced technologies have been widely carried in 100000-class models, so that more consumers can enjoy the driving fun and convenience brought by technology.
This change has not only broken down the technical barriers, but also promoted the overall progress of the automobile industry.
With the popularity of intelligent cockpit, drivers can enjoy a more comfortable and convenient driving experience.
With the addition of intelligent driving technology, driving becomes safer and easier.
The application of these technologies not only improves the performance and quality of vehicles, but also meets the needs of consumers for intelligent and personalized travel.
In today’s highly competitive automobile market, almost every car company has the ability to enlarge the vehicle size, thanks to technological progress and supply chain optimization.
However, just making the car bigger does not mean it will win the favor of consumers.
The size of the vehicle is only one of the many factors to measure the success of a model, and what is more important is the vehicle performance, quality, intelligent level and user experience and other dimensions.
So why are Geely Galaxy E5 and Xiaopeng MONA M03 so popular? Among them, Galaxy E5 is equipped with Galaxy Flyme Auto system developed by Geely, based on Meizu Flyme OS and 7nm Geely chip Eagle 1, small window mode and smart island design make the operation as convenient as a mobile phone, and solve the problem of adaptation for novice car owners.
Xiaopeng MONA M03 is equipped with 20 + intelligent hardware, and the only one in the same class is equipped with LCC, ACC and 360.
the success rate of full-scene parking is 95%.
Another Max version is equipped with XNGP to achieve end-to-end AI smart driving.
And the wave of intelligence has swept the entire automobile industryIt is not only limited to the A-class car market, but also shows strong vitality in high-end and even luxury models.
Take the Xiaomi SU7 mentioned at the beginning of the article as an example.
As Xiaomi’s first masterpiece of cross-border car building, it has become the focus of market attention with its deeply integrated intelligent technology and forward-looking design concepts.
Similarly, the strong alliance between the upcoming new Lantu Dreamers and Huawei has pushed intelligence to new heights.
Dreamers equipped with Gankun Intelligent Driving System and Hongmeng Cockpit received more than 14,000 orders within three days of pre-sale.
This achievement is not only an affirmation of the product strength of Lantu Dreamers, but also a direct reflection of the strong market demand for intelligent vehicles.
Intelligence has become an important force in promoting transformation in the automotive industry.
Whether it is in the A-class vehicle market or higher-level vehicle models, the application of intelligent technology has greatly improved vehicle performance, safety and user experience.
In the future, with the continuous advancement of technology and the deepening of consumers ‘awareness of smart cars, intelligence will become an important factor for consumers to purchase cars.
Lu Fang, CEO of Lantu Automobile, once said,”Full-stack self-research is not the same as self-isolation and building a car behind closed doors.
While Lantu Automobile adheres to full-stack self-research of core technologies, it will also work with outstanding partners in various fields with an open mind to explore new technologies and new solutions, collaborate to solve the market pain points of MPV and accelerate the intelligent process of the MPV industry.
” This view profoundly reveals the reality of the current automobile industry: for capable automobile companies, it is time to show their own skills and build a unique intelligent system through continuous technological research and development and innovation.
This can not only meet consumers ‘growing demand for intelligence, but also be the foundation for car companies to gain a foothold in the future market.
, For those car companies that do not have comprehensive self-research capabilities for the time being, or car companies that have dual development of self-research and cooperation, cooperation with head power has become a shortcut to enhance competitiveness.
By joining hands with technologically leading companies and jointly exploring new technologies and new solutions, we can achieve intelligent transformation faster and narrow the gap with leaders.
Therefore, car companies should seize the opportunity of intelligence and choose a suitable development path based on their actual situation.
Those who are capable must dare to draw their swords, and those who are not capable must also dare to seek cooperation.
Whether it is self-research or cooperation, it is an effective way to enhance competitiveness.
Only in this way can it be possible to create a hit model.
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