Anyone may not have thought that the once tough Japanese car companies have finally put down their posture.
A few days ago, it was reported that Honda and Huawei are actively exploring the possibility of cooperation in the field of smart driving.
This cooperation trend not only indicates the new trend of automobile intelligent development, but also marks an important step for Honda to take an important step on the road of intelligent transformation.
It is reported that Huawei’s smart driving technology is expected to be used in Honda’s “Ye brand” models in the future, forming a parallel development pattern with Honda SENSING 360 + high-level intelligent driving system.
This means that consumers will have the opportunity to experience a smart driving experience that combines the technological advantages of both Honda and Huawei and enjoy safer, more convenient and comfortable travel services.
It is worth mentioning that the launch of Ye’s first models, the S7 and P7, was originally scheduled for the end of 2024, but has been postponed to the first quarter of 2025.
According to relevant sources, this adjustment is closely related to the integration and debugging of smart driving technology, which aims to ensure that the model can show the best intelligent performance when it comes to market.
So far, the top three Japanese cars have adopted Huawei’s smart driving or brain module technology in the Chinese market.
Among them, Toyota’s joint venture chose Huawei’s smart module technology and adopted a combination of Huawei hardware and Momenta software in its smart driving program.
Dongfeng Nissan became the first joint venture brand to cooperate fully with Huawei, introducing Hongmeng cockpit.
In the field of smart cars, competition is becoming increasingly fierce, and car companies are seeking to cooperate with technology companies to enhance their competitiveness.
And Huawei, as one of the outstanding ones, has naturally become the target of many car companies.
Now many car companies have chosen to cooperate with Huawei in an attempt to improve the competitiveness of their intelligent products.
Huawei contributed to the initial breakthrough, and it must be admitted that Huawei’s contribution in the field of smart cars is significant.
Both its independently developed Hongmeng operating system and advanced intelligent driving assistance system have brought unprecedented changes to the automotive industry.
The integration of these technologies not only improves the intelligent level of vehicles, but also brings consumers a more convenient, safe and comfortable driving experience.
As we all know, there are three modes of cooperation in Huawei’s automobile chain: Hongmeng Zhihang model and original wisely selected model.
In this model, Huawei comprehensively and deeply empowers car companies, from product definition, vehicle design, parts supply, promotion to listing sales and other aspects, plays a vital role.
Its core cooperation results are reflected in the four major brands: question, wisdom, enjoyment and respect.
The HI model is a cooperative way to empower automobile companies from the level of architecture and intelligent system.
Huawei helps car companies build high-quality intelligent network-connected electric vehicles by providing full-stack smart car solutions.
At present, BAIC Polar Fox, Changan Avita, Dongfeng Lantu, and Changan Deep Blue and other car companies have joined the HI model of cooperation.
In the component mode, Huawei plays the role of a Tier1/Tier2 supplier.
Huawei has launched more than 30 intelligent auto parts, including self-driving computing platform (MDC), lidar, Hongmeng car operating system, AR-HUD head-up display system, all-in-one powertrain and other products.
The main partners include BMW, Audi, SAIC, BYD and so on.
Therefore, when car companies choose to cooperate with Huawei to apply Huawei’s technology to their own products, this is undoubtedly an recognition of Huawei’s technological strength.
Before, the automobile industry has been observing the phenomenon of “rich content”.
In fact, from the point of view of sales volume and market heat, the higher the brand or model is, the more popular it is in the market.
And some of these new energy models, to some extent, have leapt from mediocre to hot products through Huawei’s empowerment.
For example, the Q & J series is a typical example, including the recently launched Wisdom R7.
For example, Changan Deep Blue, Lantu Dreamers, etc.
, have also significantly increased sales due to the promotion of intelligent equipment for Huawei.
It is believed that with the continuous expansion of Huawei’s intelligent circle of friends, it is very likely that cars will be equipped with Huawei intelligent over time.
At that time, Huawei intelligence will no longer be just a cooperation option or feature, but will evolve into the basic configuration of a model, just like the previous safety and technical configurations such as ESP and tire pressure monitoring.
When “all cars are equipped with Huawei” has become a common phenomenon, the problem also follows.
On the one hand, the popularization of Huawei technology may lead to the gradual loss of its uniqueness.
If each car is equipped with Huawei technology, then when consumers choose vehicles, Huawei technology is no longer a unique selling point, but has become a standard.
For car companies, this is not a completely good thing.
Because once Huawei technology becomes standard, it will be difficult for car companies to rely on this technology to form a unique competitive advantage, and the differentiation between vehicles will become more difficult.
This means that relying solely on Huawei technology to attract consumers will no longer be enough, and car companies need to find new paths of differentiation.
As a result, car companies have returned to the origin of competition.
That is the old topic: in-depth exploration and cultivation of their own core competitiveness.
This may involve many aspects such as vehicle design, performance, quality, service and so on.
For example, car companies can pay attention to the design of vehicles, or by optimizing vehicle performance and driving experience and so on.
More importantly, car companies also need to pay more attention to the personalized needs of consumers.
Under the background that Huawei technology has become standard, consumers will pay more attention to personalization and differentiation in their choice of vehicles.
Therefore, car companies need to deeply understand consumers’ needs and preferences through market research and consumer feedback, and then launch models and configurations that meet consumers’ expectations.
What happens when Huawei becomes standard? The eternal theme of the competition in the car market is not just who has the leading configuration to be able to stand out and take the lead.
On the contrary, the real charm of the automobile market competition is that each automobile brand forms its own unique competitiveness through brand building and product definition, showing a variety of market patterns with its own characteristics.
A typical example is why in the era of fuel cars, Volkswagen Lang Yi, Toyota Corolla and Nissan Xunyi, these three models with almost no essential distinction in power, space, fuel consumption, quality, and so on, consumers choose the same, but can always maintain the top three market segments, catch up with each other? There is no more than one reason: consumers do not value the product.
How good the body is, but the image created by the brands behind these products is different.
For example, value German craftsmanship to choose Lang Yi, value energy saving and durability to choose Carola, value ride comfort to choose Xuanyi, but it does not mean that Lang Yi is not energy-saving and durable, Xuanyi is not exquisite craftsmanship, Carola is not comfortable.
For a long time, Volkswagen, Toyota and Nissan have put more emphasis on the transmission of product selling points in different market segments.
A successful automobile brand is not only a name or logo, but also a recognition and recognition of quality, reputation, value and service in the hearts of consumers.
Car companies need to shape and enhance their brand image through continuous brand communication, high-quality products and services, and active social responsibility, so as to establish a unique brand status in the hearts of consumers.
The product definition is the process of accurate positioning and differentiated design of vehicle models by car companies according to market demand and consumer preferences.
Different consumer groups have different car needs and aesthetic preferences.
Car companies need to accurately grasp the changes of market demand and launch models and configurations that meet consumers’ expectations through in-depth market research and consumer insight.
Whether it is luxury car, economic car, SUV or electric car, each model has its own unique market positioning and consumer groups, and car companies need to meet these different needs through accurate product definition.
Adopting an advantageous or advanced configuration is only a means for a brand or a product to win the market quickly in the early stages.
When this advantage disappears, the competition between all products will return to the starting point.
This is the case with Huawei’s intelligence.
Some brands or products can be quickly increased through Huawei’s intelligence, but this is certainly not a long-term solution.
Nowadays, you can see that new energy brands without Huawei’s blessing have also “come out”, such as ideal cars, Geely Galaxy, zero-running cars, polar krypton cars, and so on.
The success of these brands proves that success can not be achieved only by relying on external technology.
Through its own technological innovation, product positioning and brand building, it can also stand out in the market.
In the product definition, the ideal car focuses on the home user market through the “three-piece set of household appliances”.
zero-running cars are people-friendly prices and excellent performance-to-price ratio.
and extreme krypton cars are very exemplary and extreme experiences.
It can be seen that these three car brands have very obvious brand labels and precise control of consumer demand.
Therefore, what really determines whether the brand can stand out in the market is the definition and strength of the product itself.
An excellent product definition needs to comprehensively consider many factors, such as market demand, technology trend, consumer psychology and so on, in order to create a product that really meets the expectations of consumers.
Among the many new energy brands that cooperate with Huawei, those who can best define their own products will be able to grasp market demand more accurately and meet consumers’ expectations more accurately.
Such a brand can not only keep ahead in technology, but also stand out in the market performance and win the favor and trust of consumers.
Therefore, it can be said that when everyone uses Huawei, whoever has the best product definition will have a good chance of winning.
This is not only a judgment of the new energy vehicle market, but also an inspiration for all industries and brands.
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