On July 12, 2024, the second Intelligent cockpit vehicle display and perception Conference 2024, sponsored by Geshi Automotive, ended successfully in Shanghai.
The forum will last for two days, online and offline simultaneously.
Under the tide of the “new four modernizations” of the automobile, “strong experience” and “high interaction” have become the core driving force of the development of intelligent cockpit.
As the key carrier of in-vehicle interactive experience, in-vehicle display and perception system is entering the golden era of market expansion.
At present, the central control screen and voice interaction technology show high market penetration in the core components of the intelligent cockpit.
Curved screen, augmented reality, intelligent surface and other subdivision fields are also rising rapidly.
“anthropomorphic interaction of the whole scene” will become an important evolution direction in the field of intelligent cockpit vehicle display and perception.
Against this background, the second intelligent cockpit display and perception conference of 2024 focuses on the latest development trend of technology in various fields of “in-cabin display, perception and monitoring”, hoping to provide more new ideas for the industry.
This conference is especially grateful to 20 ecological partners, such as Cookai Technology, Neusoft Group, Sunrise Technology, Shisheng Technology, Ansys, Yixin Microelectronics, Kunshan Hubble, etc.
Business-based vehicle display and perception system, AR glasses focus on the interior space of the car, emphasize the deep integration of real and virtual environment, in an innovative way without hardware constraints, so that passengers can have an immersive virtual screen immediately after wearing it, whether it is information display or interactive experience, all show excellent overall effect, and bring unprecedented convenience and enjoyment for driving.
Lu Donghua, director of intelligent cockpit of LEVC Yizhen car, said that AR and AI can bring a lot of new help around perceptual applications.
One is to make the business reception more natural and friendly, such as the current AI voice, which can be combined with vehicle control to bring users a smarter and more convenient experience.
the second is to empower families to travel more comfortable and inclusive.
and the third is to allow users to ride more healthily and recognize heartbeats and pulses through facial recognition.
, Lu Donghua | LEVC intelligent cockpit director of Yizhen car, looking up, enjoy safety intelligently: the road to improving AR-HUD business experience.
In recent years, with the continuous progress of technology, HUD technology has gradually entered the public view, and its advantages of improving driving safety, optimizing human-computer interaction experience and enhancing instrument technology have been widely recognized.
However, personal usage and price threshold are still obstacles to the acceptance of HUD by some users.
Fu Yupeng, general manager of intelligent HUD in Huawei’s automotive optical field, pointed out that high acceptance users attach particular importance to the clarity, intuition and understandability of HUD and its deep integration with intelligent driving technology.
After four years of technical iteration, the performance of HUD has become mature, and the picture frame and picture quality have achieved a qualitative leap, but we still need to constantly explore and innovate to meet the growing expectations of users.
Fu Yupeng, general manager of intelligent HUD in automotive optics field of Huawei, cold bending forming technology of vehicle curved cover glass, Corning chose to promote its aluminosilicate glass coating scheme in view of the controversy in the market about the use of sodium cover glass or aluminum silicate glass, coating or coating.
Wang Jianbo, director of Corning Automotive Glass Cold bending 3D business development, said that Corning’s aluminosilicate glass car gauge-level peeling strength is excellent and can pass the head-impact test of the automotive industry, ensuring that module level and other Tier1 basically will not be broken at the factory user level.
In response to the question of whether the cover glass is cold-bent or hot-bent, Wang Jianbo said that Corning uses cold-bending technology.
Compared with hot bending, this technology has the characteristics of good economy, strong performance and excellent environmental protection, and can meet the requirements of modeling, cost and performance in the selection of curved surface cover.
Wang Jianbo | Corning Automotive Glass Cold bending 3D Business Development Director, media-free holographic intelligent cockpit solution, like Aeronautical Technology CTO intoxicated introduction, like Aeronautical Technology has three core technology advantages.
The first is the core patent of the principle.
the second is to independently complete the whole process from the principle to the raw materials first, and then to the final processing technology and the overall production of the product.
the third is to have a media-free holographic display form rarely seen in the industry.
He said that the screen products of Aeronautical Technology are mainly composed of three modules.
First, based on the material, the image is presented in the air.
second, based on the sensor, the position of the hand and gestures are captured and fed back to the image to form a series of touch feedback.
third, based on the display characteristics, the image is separated from the screen to achieve 3D effect in the air.
Intoxicated | like the evolution of the intelligent cockpit brought by the CTO,AI model of Aeronautical Technology.
With the continuous expansion of the data scale, the model has produced a powerful ability that we cannot explain scientifically for the time being.
Luo Mengqi, chief engineer of vehicle function integration of Zhejiang Polar Krypton Intelligent Technology Co., Ltd., said that we can use its thinking ability to integrate vehicle-side data, use data fusion technology, break down sub-domain service barriers, and seamlessly connect vertical applications.
Build a closed-loop scene experience.
Users can enjoy full-stack service only with a single instruction or intention, which will greatly enhance the cabin experience.
Luo Mengqi said that human-computer interaction in the cockpit is evolving from single point to multi-mode perception, becoming natural, emotional, proactive and service closed-loop.
At the product level, it mainly defines emotional interaction, integrates TTS user feedback, and adds emojis and warm care words.
Although the early cloud intention recognition has technical limitations, it is difficult to accurately capture emotions and intentions, but now the combination of models and vehicle capabilities can identify user emotional fluctuations and achieve accurate emotional response through cloud push.
Luo Mengqi, chief engineer of vehicle function integration of Zhejiang Polar Krypton Intelligent Technology Co., Ltd., the immersive projection display of automobile glass, in the tide of full intelligence of automobile cockpit, the role of automotive glass has gone far beyond the traditional strength support and safety protection.
Nowadays, glass is gradually integrated with intelligent cockpit technology to build an omni-directional experience space with safety, comfort, entertainment and information exchange.
Zhang Xun, commercial director of Saint-Gobain Automotive Glass (Shanghai) Co., Ltd., said that the area of interior glass of the car is increasing significantly, from the traditional about 4 “to 5” or even 6 “.
This change not only broadens the horizons, but also provides a broad stage for intelligent cockpit innovation.
The major mainframe factories are actively exploring how to make efficient use of this increased glass surface, functionalize it and deeply integrate it with intelligent cockpit, and tap its great potential.
Zhang Xun, Commercial Director of Saint-Gobain Automotive Glass (Shanghai) Co., Ltd., AI-driven intelligent cockpit perception interactive evolution, intelligent cockpit development so far, the shape has been relatively fixed, the cockpit function also tends to be stable.
The whole intelligent cockpit system contains information framework.
There are four major parts: voice interaction, car control society, and ecological service.
the breakthroughs of various car companies in this field are limited, and the product forms tend to be consistent, such as the popularity of the central control and large screen, and the screen design from the instrument control to the central control assistant driving screen.
high-end models are equipped with rear screens.
Zhou Yanglin, chief expert of intelligent cockpit of SAIC Innovation Research and Development Institute, believes that under the background of stable overall shape, the next intelligent cockpit will mainly develop in two directions: first, it will continue to iterate based on the existing performance experience and micro-innovation of interactive design.
second, the introduction of large models will promote products to leap from marginal competition to central competition, and the breakthrough in the future will be mainly in intelligence.
Zhou Yanglin | Chief expert of intelligent cockpit of SAIC Innovation Research and Development Institute, business model innovation and privacy considerations of AI intelligent cockpit.
The commercial model of AI cockpit is undergoing a transformation from traditional hardware payment to subscription system.
With the in-depth application of AI technology, users will be more inclined to purchase services on demand.
Zhan Hao, an expert in cockpit products of Chiling Technology, said that in order to achieve smooth payment, the key is to accurately grasp the needs of users’ scenarios and provide customized recommendations to enhance their willingness to pay.
With regard to the data privacy of the AI scene engine, Zhan Hao pointed out that almost all data uploaded to the cloud have potential privacy risks.
In this regard, the application of the end-to-side large model will be more superior in the future, because it avoids the process of uploading data to the cloud, reduces the risk of data leakage, and improves the processing efficiency.
Zhan Hao | Cheling Technology cockpit product expert, touch and pressure sensing technology in the automotive industry and the future cockpit application trend, close to the induction and levitation sensing technology in the intelligent cockpit although it is not a new concept, there are mass production applications, but currently mainly rely on camera and far infrared technology, and capacitive sensors are two independent systems, the cost is high.
Yan Guoyi, marketing director of TouchNetix Greater China, said that TouchNetix successfully used capacitive sensors to achieve proximity and suspension sensing functions, overcoming the limitations of traditional capacitance technology with too short sensing distance, which is rarely realized by enterprises all over the world.
Yan Guoyi said that for screens about 12 inches in size, TouchNetix’s proximity sensing technology can achieve a sensing distance of up to 10 centimeters, far exceeding the sensing range of 15 millimeters or less that other IC with capacitive technology can achieve.
This significantly improved induction distance makes the suspension operation more convenient and practical, and solves the problem of application limitation caused by too short induction distance in the past.
Yan Guoyi | TouchNetix Greater China Marketing Director, grabbing Mobile’s fourth screen to usher in a new era of smart cars, Zhang Liang, vice president of Jidou Technology, said that consumers actually want their cars to be as smart as mobile phones, not just as a means of transportation, but as a platform where they can get a variety of services.
Zhang Liang further pointed out that car companies and suppliers need to change from traditional product-oriented enterprises to service-oriented enterprises.
Product-oriented enterprises mainly focus on product design, manufacturing and sales channels.
While paying attention to these, service-oriented enterprises also need to provide personalized services to consumers according to market demand, and continuously obtain user needs with the help of operational means to improve products and services.
Zhang Liang | Vice President of Jidou Science and Technology, thinking and exploration of AI-generated car atmosphere, Lu Qi, director of the Intelligent cockpit Department of the Intelligent Network connection Center of BAIC Research Institute, said that with the continuous development of intelligent electric vehicles, cars not only have traditional temperature control functions, but also can actually create a certain atmosphere, such as car fragrance, sound atmosphere, color atmosphere lamp linkage, and so on.
He further pointed out that the biggest difference between the intelligent cockpit and the functional cockpit is that the function and experience of the functional cockpit comes entirely from hardware, while the intelligent cockpit combines the capabilities of hardware in different scenes to create new functions.
therefore, the number of functions of the intelligent cockpit is much larger than the number of hardware.
, Xiao Qi | Director of Intelligent cockpit Department of Intelligent Network connection Center of Beijing Automobile Research Institute, so far, the second Intelligent cockpit display and perception Conference of 2024 has come to a successful conclusion.
The views in the conference not only brought profound insights and inspiration to the industry, but also inspired the vision of unlimited possibilities for future travel.
We hope that the cutting-edge insights and innovations mentioned in the conference will continue to promote the process of automobile intelligence and create a new chapter in future travel.
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