The increase in the penetration of intelligent software and hardware brings hundreds of billions of yuan of incremental space to the intelligent cockpit track.
As for the future market trend of intelligent cockpit, Zhang Junbo, CEO of Unity China, believes that in the future, intelligent cockpit will be more user-friendly, with user experience as the core design, showing thousands of faces.
cars will no longer be cold, and the emotional link between people and vehicles will be enhanced through interactive technologies such as Vision Pro, AR HUD, and AR navigation.
At the 2024 Beijing Auto Show, Unity showed two new products based on Unity engine, the “immersive Intelligent Entertainment cockpit solution” and the fully upgraded and optimized “Unity engine Kit”.
“the former is oriented to the future, using AI technology, through multi-sensory interaction, while the latter caters to the current needs and can be quickly hit the ground for mass production.
” Introduced by Zhang Junbo.
Over the years, with the continuous iteration of technology, 3D engine has made great achievements not only in the game industry, but also in the automotive industry.
Unity China is a joint venture of Unity, a real-time 3D content creation and operation platform, and Unity accounts for 70 per cent of the top 1000 mobile games in the world.
Today, Unity’s intelligent cockpit solutions are also widely used by Mercedes-Benz, Xilai, Xiaopeng, ideal, Xiaomi and other automakers.
According to incomplete statistics, by the end of the auto show, more than 80% of the manufacturers of smart electric vehicles used Unity engines to build real-time 3D HMI.
At the same time, Unity China has partnered with nearly 30 vehicle manufacturers, and there are more than 60 mass-produced models on the market with HMI driven by Unity engines.
For example, from the beginning of Xiaomi’s project, Unity has been involved in the research and development of Xiaomi SU7 (parameter | inquiry).
Zhang Junbo revealed: “on the one hand, Xiaomi has a self-research team, and we provide technical support to their self-research engineers to help him solve some core performance problems.
” Not only Xiaomi, but many car manufacturers will feed back their performance, function and stability requirements to the Unity engine.
” , 
, “Xiaomi SU7”, car companies embrace 3D HMI, mainly because it can not only realistically simulate real products and create visual effects that cannot be achieved by conventional shooting, but also interact with users, for example, vehicle users can have real control of the real car through the 3D vehicle model on the screen, abandoning the multi-layer menu control in the past.
At the same time, the state of the vehicle will also be displayed through the model in real time, such as lighting, suspension, door and so on.
In addition, real-time 3D rendering technology is also widely used in the fields of navigation and intelligent driving, which need real-time information in driving.
, but from games to cars, Unity also needs to overcome some challenges, because mainframe manufacturers are much more demanding on car applications than game applications.
“in fact, the performance of the game on the car is still different from that of the traditional mobile phone.
The computing power, security and response of the car chip are different from those of the mobile phone, and they need to face higher and stricter resource control requirements.
” Zhang Junbo, for example, “We can use 100% computing power on mobile phones, but on cars, because we have to run various applications and ensure security, the resources allocated to Unity are very limited, generally only 20% to 30%.
, the performance of the car machine puts forward certain requirements for the computing power of the chip.
For example, “cars and planes also have higher requirements for delay, especially for navigation, which cannot be stuttered.
” If 3D map navigation has enough math support, such as 8295 chips, the picture texture can be made finer, but the traditional 8155 chips may have to sacrifice a little performance.
” Of course, Unity is not the only supplier from the gaming industry to the auto industry.
Zhang Junbo said frankly, “Real-time 3D engine core code development is not difficult, the market has never been lack of other options.
” But compared with his competitors, he believes that the advantage of Unity lies in “first, limited computing power, the highest performance-effectiveness ratio.
second, good stability, benefiting from tens of millions of developers around the world”.
and third, the development of easy-to-use, car enterprise switching software is basically barrier-free, can be used directly.
” ■ explores the future of intelligent cockpit HMI, and Unity predicts that with the transition of intelligent cockpit from “comfort” to “immersion”, areas such as intelligent human-computer interaction and immersive third space will usher in explosive growth.
The immersive intelligent entertainment cockpit solution launched at the Beijing Auto Show is the forward-looking response of Unity China to these hot demand.
From a visual point of view, the immersive intelligent entertainment cockpit solution uses 6K super-large screen support, and car companies can use Unity’s real-time rendering technology to draw delicate and realistic 3D interfaces and content on super-large canvases to bring movie-level immersion.
, from an auditory point of view, Unity China integrates a 7.1.4 panoramic sound system to reproduce cinema-level surround stereo sound.
Provides users with an omni-directional movie-level listening experience in meditation mode, music mode and game scenes.
Through audio-visual combination, the intelligent cockpit integrates audio-visual entertainment and human-computer interaction in the “third space”, enriching the in-car experience for passengers.
Whether it’s watching movies, playing games, taking a nap in the car, relaxing and meditating, it’s all close at hand.
, 
, another brand-new unity engine engine suite with full cockpit coverage, not only upgrades the beautifully rendered and reliable 3D map application, but also incrementally provides ADAS&NOP rendering solution, while adding 3D Launcher desktop, QNX meter, car game center and other modules, and provides built-in general function components and out-of-the-box development templates.
Based on the Unity engine engine kit, car companies only need to replace the map on the existing basis, and there is no need to build complex interactive logic from scratch, thus greatly shortening the development cycle.
At the same time, the Solidarity engine Kit has launched an enhanced version of the high-power chips such as Nvidia Orin and Qualcomm 8295, which provides more comprehensive support for the vehicle gauge-level chips and provides more space for the Solidarity engine Kit to give full play to 3D interaction capabilities.
, Unity engine Kit also complements the dashboard capabilities of smart cars under the QNX operating system, which means that automakers or developers can use a team, a set of tools and a set of resources to complete the development of central control and dashboard software, which greatly improves the efficiency of research and development and the speed of product iteration.
In terms of picture quality, the new version of the unity engineThe vehicle kit improves the rendering resolution to 6K ultra-high definition level, reproducing delicate, realistic, smooth and smooth picture effects on the vehicle, a platform with relatively tight computing power.
It even brings it to the high-computing power flat vehicle.
The 3A-level shocking effect rendered by the high-definition rendering pipeline HDRP, particles, smoke, water and fire are all vivid.
At the auto show, three games,”Portia Time”,”Garfield Go-Kart” and “Rowing Rush”, were on board, bringing passengers an immersive entertainment experience.
, 
,”It is still early application, but at present, there are more and more vehicle models that use Unity technology to get on the car.
Compared with the past, more applications have been added, and car controls have become more abundant.
From car controls to instruments, to HUD, application scenarios are becoming wider and wider.
As more cars use our technology, the market recognizes us more and more, and we have great expectations for the future.
” Zhang Junbo concluded.
(Written by Peng Fei, Car Home), return to the first electric network home page>.
