At the just-concluded Beijing Auto Show, in addition to becoming a traffic show, the new technology trend behind it can not be ignored.
Among them, the electronic rearview mirror has become one of the highlights of this auto show.
At this year’s auto show, BAIC, BYD, Geely and Honda all showed concept cars or mass production models with electronic rearview mirrors, which will be launched in the second half of this year and 2025.
The rearview mirror is not a new thing.
With the increasing complexity of the traffic conditions, the rearview mirror is an indispensable part of the car.
Now, with the implementation of laws and regulations related to electronic rearview mirrors, car companies begin to focus on electronic rearview mirrors.
As can be seen from this auto show, electronic rearview mirrors are being accepted by more and more manufacturers.
From the further promotion of laws and regulations to the car companies carrying new models one after another, the electronic rearview mirror seems to be about to enter the stage of large-scale promotion.
However, on the consumer side, it is a different picture.
Many of these electronic rearview mirrors, which have a wider field of vision, clearer at night, and are not easily affected by the environment, do not seem to be as popular as expected.
Perhaps seeing the attitude of the consumer side, the BYD Song L concept car was equipped with electronic rearview mirrors, and then cancelled this configuration on the real car.
So, will the electronic rearview mirror lead the new trend in terms of technological trend? Is the era of electronic rearview mirror coming? How long does it take for the electronic rearview mirror to get on the bus on a large scale? In an emerging field with hundreds of billions of market potential, electronic rearview mirrors ushered in a regulatory deregulation in July last year.
Since July 1st, 2023, the “performance and installation requirements of indirect visual field devices for motor vehicles” of the new national standard GB15084-2022 has been formally implemented, with the addition of “camera-monitor system”, “mirror and CMS dual-function system” and so on.
This is considered to be a major change for the car’s exterior rearview mirror.
The rearview mirror is one of the longest-standing parts on the car.
The car rearview mirror is like the driver’s eyes outside the car to assist safe driving.
Of course, the traditional rearview mirror has some problems in the field of vision and bad weather.
For example, the problem of blind area of vision is difficult to solve, and the problem of blurred vision in bad weather is prominent, which is also one of the important factors leading to traffic accidents.
The appearance of the electronic rearview mirror can well make up for the deficiency of the traditional rearview mirror.
The combination of camera and monitor is used to replace the traditional optical rearview mirror, and the image is collected by the external camera, and then the external environment image is displayed in the cockpit after processing.
The advantage of Jinmai Electronics and electronic rearview mirror is that it can provide a wider field of vision, clearer images, reduce the wind resistance of the car through optimized design, and even integrate rich ADAS functions to make driving more safe and comfortable.
The data show that the cross-sectional area of the electronic rearview mirror can be reduced to half or even less than that of the traditional glass rearview mirror, so as to reduce the wind resistance coefficient and achieve the effect of saving fuel and electricity.
For example, the electronic rearview mirror displayed at this auto show can capture road conditions in real time, automatically adjust the brightness and anti-glare, and is also equipped with a collision warning system.
Honda Ling’s electronic rearview mirror can increase the horizontal field of vision by 50%, achieve 100-meter visibility at night, automatically switch the field of view angle when driving at high speed, backing up, and turning, and provide early warning when the car comes from behind and gets out of the car and opens the door.
Many technical advantages make the electronic rearview mirror attractive.
At the level of laws and regulations, the electronic rearview mirror has not been approved to board the car before, mainly because the safety issue must be guaranteed.
Therefore, the technical rules of the electronic rearview mirror system are stipulated in detail in the new national standard.
With the deregulation of laws and regulations, the market potential of electronic rearview mirrors has been further explored.
According to market research institute 168report, the domestic market for automobile rearview mirrors is 20.
4 billion yuan in 2022, and the value of electronic rearview mirrors is about 15 times that of traditional rearview mirrors.
According to the agency’s calculations, according to the expected permeability of 30%, the domestic electronic rearview mirror market will reach about 100 billion yuan.
Electronic rearview mirror challenges traditional driving habits.
Although electronic rearview mirror has many advantages, it also challenges users’ driving habits to a certain extent.
In theory, after using a wide-angle camera, the electronic rearview mirror will have a wider field of vision than the traditional rearview mirror.
In other words, theoretically, with the help of the electronic system, the visual angle blind area of the vehicle will be eliminated, and if more cameras are added, the omni-directional observation of the vehicle can be completed.
this plays a significant role in the improvement of driving safety, boarding and disembarking safety and even parking safety.
Photo: Avita Motors, “I test-drove a car with an electronic rearview mirror, and it still affected my usual driving habits.
” Zhang Ming (a pseudonym), an enthusiast of car depth, expressed his views on the electronic rearview mirror after communicating with the car.
“when I change lanes, I habitually look at the rearview mirror to confirm the safe distance from the rear car, which has become my muscle memory.
But after using the electronic rearview mirror, I want to look at the screen in the car, and I feel very uncomfortable.
” Zhang Ming said that the rear view of a vehicle with an electronic rearview mirror is displayed through the screen inside the car, which means that it used to change lanes and turn on the lights to focus on the outside of the car, but now it is necessary to stare at the screen.
“when my eyes scan the screen, I will subconsciously look outside, look at the screen and look outside, and it is easy to get tired visually.
” In Zhang Ming’s view, the current feeling brought by the electronic rearview mirror does not enhance the sense of comfort, but to a certain extent increases the fatigue of driving, which in turn brings higher safety risks.
“if the image captured by the camera outside the car is delayed, or if the whole screen crashes, the consequences may be even worse.
” Another car user, Wang Yu (a pseudonym), is also skeptical about electronic rearview mirrors.
“especially on the highway, whenever something goes wrong with the electronic rearview mirror, the impact can be fatal.
” Although the traditional rearview mirror is mechanically connected, there is no problem in terms of the maturity of the whole product.
The electronic rearview mirror may be more advanced in technology, but we must ensure that the system it carries does not crash, and the images captured by the camera can not lose frames, stutter, delay or current interference, black screen and other low-probability faults.
The concern about the security of the electronic rearview mirror is not only the personal point of view of Wang Yu, but the common concern of many users.
Because, once the electronic rearview mirror enters the bigAfter the popularization of scale, although the above problems are small probability problems, but under the large base, the number of accidents is bound to increase.
Wang Yu concluded, “the traditional rearview mirror has experienced a hundred years of history, has not changed in essence, there must be a reason, because it is in line with human driving habits.
” It is a major trend in technology, and it takes time to scale up.
From a business point of view, the high cost of electronic rearview mirrors is also one of the important factors hindering the current promotion.
At present, the cost of electronic rearview mirrors promoted in the market is not low, for example, the price of Lutes ELETRE optional electronic rearview mirror is 16000 yuan, the price of Avita 12 optional electronic rearview mirror is 12000 yuan.
From a cost point of view, at a time when car prices are getting more and more expensive, it is still a question whether consumers are willing to spend such a high price and choose such a device.
If I damage it during use, it will certainly be very expensive to repair.
” Car user Chen Min (a pseudonym) pointed out the problem of maintenance cost.
“if I get damaged with a traditional rearview mirror, it can be solved by hundreds of yuan at the most.
If there is a problem with the electronic rearview mirror, the maintenance cost of tens of thousands of yuan is really unnecessary.
” Perhaps it is because of the cost that most of the vehicles equipped with electronic rearview mirrors are high-end models.
At this year’s Beijing Auto Show, the Hengjie S9 is equipped with electronic rearview mirrors, which sells for about 500000.
the price of the Teng Teng Z9 GT is also expected to be between 40 and 500000 yuan.
There is also a positioning of high-end models, can well cover the cost of electronic rearview mirrors.
And affordable models, from a cost point of view, there is no greater power to carry tens of thousands of yuan of electronic rearview mirror configuration.
Of course, after facing a variety of problems, from a policy perspective, the popularity of electronic rearview mirrors is the general direction of the future.
The introduction of the new national standard paves the way for vehicles with electronic rearview mirrors to be on the road legally, and car companies have also solved the legal problems of electronic rearview mirrors.
It is a technological advance for electronic rearview mirrors to replace traditional rearview mirrors.
” Shi Min, an expert in the automotive industry, believes that in the era of intelligent electric vehicles, it is an inevitable trend for vehicles to be electronic and intelligent.
“compared with other systems of vehicles, the electronic rearview mirror system is only a small piece, and there is already legal support, indicating that there is a guarantee of safety.
” As for the price, with the increase of volume on a large scale, the price of electronic rearview mirrors is bound to decline in the future.
In Shi Min’s view, as one of the representatives of advanced technology, we should treat it with an acceptable attitude and should not give up eating for fear of choking.
Of course, the electronic rearview mirror will not completely replace the traditional rearview mirror, the two will coexist for a long time.
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