, on August 24, 2024, the inaugural meeting of the Automobile Industry Association of the National Development Research Institute of Peking University (Beida Development Institute for short) was solemnly held in the Chengze Garden campus of the National Development Institute.
As a professional alumni organization focusing on the development of the automobile industry, it indicates that the alumni of the National Development Institute will jointly promote the sustainable development and innovation of the automobile industry through closer cooperation and exchanges.
The Automotive Industry Association of National Development Institute of Peking University, jointly sponsored by six auto industry alumni from EMBA and MBA (Liu Hui E11, Wu Shaoge E08, Guo Yinghao E08, Li Ying E14, Ren Hao E14, Sun Ting UP19), began in September 2023 and was officially established on August 24, 2024.
The vision of the association aims to build a platform for temperature exchange and resource sharing for alumni of the National Development Institute who are concerned about the automobile industry, to build an influential platform for industry-university-research in the automotive industry, and to promote the sustainable innovation and development of the automotive industry.
Professor Huang Yiping, president of the National Development Institute of Peking University, said that he is full of confidence in the future of China’s automobile industry, and looks forward to the close cooperation between the automobile industry association of the National Development Institute of Peking University and the teachers in the field of industry-university-research to jointly create research in the automobile field.
I also hope that the automobile industry association of the National Development Institute of Peking University will play a greater role in promoting the innovation and development of the automobile industry.
Professor Huang Zhuo, vice president of the National Development Institute of Peking University, delivered a speech, pointing out that the alumni of the National Development Institute play an important role in various important positions in China’s automobile industry, and the development of the association should be closely synchronized with the strategy of the institute.
It is also expected that the automobile industry association can become a new business card of the National Development Institute, and further highlight the influence of the National Development Institute through various forms of activities.
Professor Huang Yiping and Professor Huang Zhuo jointly issued letters of appointment to six sponsors of the Automobile Industry Association of the National Development Institute.
Gao Mingxu, vice president of the alumni association of the National Development Institute, awarded the flag to the president of the association, Liu Hui, symbolizing the formal establishment of the association and marking the beginning of a new journey for the automobile industry association of the North University Development Institute.
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, introduced by the core team of Peking University Guofa Automobile Industry Association, , Liu Hui: E11 alumni / president, chairman of che Linzi, Wu Shaoge: E08 alumni / vice president, Bingli BeyonCa founding management team member, Guo Xianhao: E08 alumni / vice president, financial partner of good loan supply chain management company, Li Ying: E14 alumni / vice president, chairman of I-POWER cultural communication organization, Ren Hao: E14 alumni / vice president Chairman of Youche United Technology, Sun Ting: UP19 alumni / vice president, Lianyi consulting partner, l five core values: adhere to temperature, adhere to small things and continuous dedication, adhere to openness and transparency, adhere to long-term doctrine, adhere to life-long learning.
Xu Changming, an E12 alumnus of the National Development Institute of Peking University and a senior economist at the National Information Center, shared the theme on the rise and going out to sea of China’s new energy vehicles, saying that China’s new energy vehicle industry has achieved great-leap-forward development.
independent brands have become the main force.
Facing the future, it can be summed up as’ the road is tortuous and the future is bright’.
Wang Ning, former vice president of Cummins and vice chairman of Cummins (China) Investment Co., Ltd., shared the theme on the innovation and iteration of commercial vehicle energy systems.
Said that in the field of light commercial vehicles, pure electricity technology has gradually become the mainstream, while in the field of medium and heavy commercial vehicles, low-carbon fuel and hydrogen energy / fuel cell path will still be the focus of future innovation.
Round table forum, by Professor Huang Zhuo, E05 Xu Jun (Senior Vice President and Chief Marketing Officer of Zero Automobile), E07 Gu Xiaodong (former main founder of FAW-Volkswagen digital system), E08 Wu Shaoge, E08 Pang Yicheng (first Electric founder), E14 Fan Xing (Executive Deputy General Manager of Chery Xingtu Marketing Center), all from different perspectives in the automotive industry.
A round-table dialogue with the theme of “Innovation-driven-opportunities and challenges for China’s new energy vehicles going out to sea”.
Wu Shaoge, as the host, summed up the rapid growth of China’s automobile industry from the 40-year development stage after’s initial reform and opening up, from “transporting foreign countries” to “rising and moving”.
And then to the brilliant process of “innovation and transcendence”.
In the future, the market competition in the field of large consumption will be not only the competition of products and technology, but also the competition of brand narrative ability.
How to tell China’s brand story well in the international market is a major challenge.
Guests gathered to discuss two topics: first, what achievements and innovations have been achieved in the past development of China’s automobile industry.
Second, the advantages and disadvantages of China’s new energy vehicles going out to sea.
Professor Huang Zhuo: professor Huang Zhuo pointed out in his speech that the success of China’s new energy vehicle industry is an example of combining the government with an efficient market.
From a macro point of view, this paper shares the observation of China’s new energy vehicles going out to sea, and emphasizes the importance of brand building.
Cross-cultural leadership and personnel training are very important for the success of automobile companies in different markets.
Alumnus Gu Xiaodong: gu Xiaodong shared that China’s automobile industry is undergoing a transformation from “market for technology” at the beginning of reform and opening up to “technology going out to sea”.
At present, China’s automobile industry is undergoing a transformation from “importing technology” to “exporting technology”.
Xu Jun alumnus: Xu Jun summed up the successful experience of taking the lead and emphasized vertical integration and an open and pragmatic corporate culture.
Xu Jun then discussed the strategy and path of China’s new energy vehicles going to sea, stressed that going to sea is an inevitable choice, and summed up four stages based on history: going to sea by boat, complying with the trend, shifting flowers and trees, and showing great foresight.
Fan Xing alumni: fan Xing alumni shared that the core of Chery’s enterprise development has always been to adhere to technological innovation.
This persistence has not only enabled Chery to successfully achieve “corner overtaking” in the field of new energy vehicles, but also maintained a strong growth trend in the field of traditional fuel vehicles.
Finally, Fan Xing concluded that only through continuous technological breakthroughs can we remain competitive in the global market.
Fan Xing divides China’s new energy vehicles into three stages: going out, going in, and going up.
Pang Yicheng alumnus: Pang Yicheng put forward the idea of combining industrial policy with market mechanism.
In particular, the spirit of entrepreneurship is blooming behind these success stories through technological innovation, brand building and market insight.
He is also very concerned about possible technological changes in the future, such as the development of general artificial intelligence, which could have a subversive impact on the shape and mode of travel of the automobile industry.
Gathering the voice of Chengze and conveying the light of wisdom, the atmosphere of discussion at the whole round table was heated.
Participants agreed that the success of China’s automobile industry was not only due to the guidance and support of early automobile industry policies.
The introduction of corporate strategies and international cooperation are also based on the continuous promotion of independent innovation and technological transcendence, forming a highly competitive industrial chain.
In the future, China’s new energy vehicles will continue to rely on the innovation drive of the industry to move towards a more brilliant future.
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