Since the beginning of this year, Dongfeng Motor has deeply implemented the “Transformation and upgrading three-year Action” plan, taking the new energy vehicle business as the core engine for the development of the enterprise, and making every effort to accelerate the layout and breakthrough in the new energy field.
Through technological innovation, brand upgrading, product diversification and the adjustment of market strategy, Dongfeng Motor has made remarkable achievements in the new energy track.
From January to November, the sales of new energy vehicles reached 780000, an increase of 73.
3% compared with the same period last year.
This figure not only shows Dongfeng’s strong competitiveness in the new energy vehicle market, but also reflects the foresight and effectiveness of its transformation and upgrading strategy.
Three brands and three popular styles, as a high-end new energy vehicle brand under Dongfeng Automobile Group, Dongfeng Lantu has achieved rapid development with its excellent product strength and brand charm.
From the beginning of the year to the present, the monthly sales of Dongfeng Lantu has maintained a growth trend for seven consecutive months, and for three consecutive months the sales volume has exceeded 10,000 vehicles, which is not only the best proof of the strength of the brand, but also the embodiment of the market’s high recognition of Dongfeng Lantu.
The success of Lantu brand is due to its accurate grasp of market demand and its unremitting pursuit of product quality.
For example, within 20 days of the new Lantu Dreamer on the market, the number of Dading (that is, large deposit booking) exceeded 18000, making it the top seller in the national high-end new energy MPV market.
At the same time, Lantu bosom friend received 8126 orders within 24 hours on the market, which once again proves the market appeal and product innovation ability of Lantu brand.
On December 3, Dongfeng Lantu launched a new version of Lantu Dreamer, and officially launched large-scale delivery, which not only enriches Lantu’s product matrix, but also provides consumers with more high-quality choices.
As another important layout of Dongfeng Automobile Group in the field of new energy, Dongfeng Group focuses on the two technical routes of pure electricity and extended range, since the launch of the first e π 007 pure electric version on March 14 this year.
With its excellent driving ability, intelligent driving experience and people-friendly price strategy, it has quickly won the favor of the market, and its total sales have exceeded 50,000 vehicles.
In order to meet the needs of different consumers, Dongfeng Yipai subsequently launched e π 007 extended version, eπ 008 six-seat version and eπ 008 five-seat version one after another.
the rich product line enables Dongfeng Yipai to cover a wider range of market segments.
In terms of sales channels, Dongfeng Yi School has also spared no effort, with a total of 407 stores opened nationwide, forming a sales network with extensive coverage and convenient services, providing a solid foundation for the sustained growth of sales.
Dongfeng Fengshen, as the traditional strength of Dongfeng Automobile Group, has also shown strong innovation ability and market adaptability in the field of new energy.
This year, Dongfeng Fengshen successively launched the L7 PHREV and EV versions, especially the L7 PHREV, with a comprehensive range of 1500 km, and more than 2000 km in the actual test.
This data not only set a new record for the range of models of the same class, but also solved the problem of consumers’ anxiety about the battery life of new energy vehicles, and greatly enhanced the market competitiveness of the products.
In addition, Dongfeng Nano, as the representative of Dongfeng Automobile Group in the small new energy vehicle market, has also made good achievements.
In November, Dongfeng Nano sold more than 10,000 vehicles, achieving nine consecutive month-on-month positive sales growth, which is behind Dongfeng Nano’s continuous investment in product innovation and rapid response to market demand.
In order to meet the needs of young consumers for personalization and intelligence, Dongfeng Nano 01 has launched several versions, such as co-creation and rejuvenation, which meet the personalized needs of different consumers through a variety of configuration choices.
further broaden the market coverage.
It can be said that Dongfeng Motor has not only made remarkable achievements in the sales of new energy vehicles by further promoting the “three-year Action of Transformation and upgrading”.
Moreover, it has achieved a comprehensive breakthrough in many aspects, such as brand building, product innovation, market expansion and technological innovation.
Continue to promote the landing of new energy technology, in fact, in the journey of actively building a modern industrial system, Dongfeng Automobile Group regards electrification and intelligence as the two core tracks for enterprise development, comprehensively accelerating the layout and development of new energy vehicles and intelligent network connected vehicles.
This strategic positioning not only reflects Dongfeng Motor’s deep insight into the industry trend, but also highlights its role as a central enterprise in promoting industrial upgrading and leading industry reform.
In the field of electrification Dongfeng Motor insists on innovation-driven and continuously improves the omni-directional layout of new energy brands platforms products core technologies and key resources.
By building three new energy passenger vehicle platforms and a new energy exclusive platform specially designed for commercial vehicles, Dongfeng Automobile has built a full range of new energy product lines ranging from minicars to large commercial vehicles, from household cars to commercial logistics vehicles, to meet the diversified needs of different market segments.
These platforms not only have a high degree of flexibility and scalability, but also integrate the latest battery technology, motor control system and energy recovery system, which effectively improve the battery life and energy efficiency of the vehicle.
bring users a more economical and environmentally friendly travel experience.
Particularly worth mentioning is Dongfeng’s forward-looking layout in the field of fuel cell vehicles.
Through independent research and development, Dongfeng Automobile has successfully launched three hydrogen power platform products, 70kW, 150kW and 350kW, covering a wide range of applications from light logistics vehicles to heavy tractors.
With the deep accumulation in hydrogen fuel cell system integration, control strategy optimization and hydrogen industry chain integration, Dongfeng hydrogen fuel commercial vehicle ranks first in the industry in terms of sales volume, which sets an example for promoting the commercial application of China’s hydrogen energy industry.
In terms of intelligence, Dongfeng Motor is accelerating the intelligent layout of the “second half”, taking commodity success and independent control as the core goal, planning and implementing the intelligent strategy synchronously from the two dimensions of bicycle intelligence and vehicle-cloud integration.
At the level of bicycle intelligence, Dongfeng Motor focuses on the four areas of intelligent cockpit, intelligent driving, intelligent vehicle control and intelligent ecology, and continuously promotes the breakthrough and mastery of core technologies such as AI large model and multi-scene high-level intelligent driving through the combination of independent research and development and cooperative innovation.
Especially in the field of intelligent driving, Dongfeng Automobile has increased the layout of high-yield and high-tech components, including high-precision sensors, high-performance computing platforms, intelligent decision-making algorithms, etc.
, in order to create an industry-leading waterPing’s intelligent driving system.
At present, the loading rate of intelligent driving assistance systems of L2 and above in Dongfeng autonomous passenger vehicles has exceeded 70%, providing users with a safer and more convenient driving experience.
, Dongfeng Motor’s in-depth layout on the two major electric and intelligent tracks not only demonstrates its leading role as a central enterprise in promoting industrial transformation and upgrading, but also sets a new benchmark for the green and intelligent development of China’s automobile industry.
Return to First Electric Network Home>.
