At the 2024 Chengdu International Auto Show, Auto House invited senior executives to talk about the future of the auto market and the future of the industry.
Wang Jiong, deputy general manager and chief brand officer of Dongfeng Mengshi Technology, carried out in-depth exchanges with Auto House.
Wang Jiong shared the positive impact of the company’s cooperation agreements with Huawei, Ningde Times and 360 on Dongfeng warriors.
Ningde era has developed a cross-country battery pack for Dongfeng warriors.
Huawei will provide Hongmeng wisdom module and intelligent driving system, while 360 will cooperate with Dongfeng warriors in vehicle information security and occupant safety.
these cooperation will help to improve the strength of the product and brand.
, in terms of sea layout, Dongfeng Warriors have completed the certification of the European Union, GCC and CIS countries, vehicle adaptability calibration and restructuring tasks, have formed effective sales in the Middle East and Russia and other regions, and will further tap the potential of overseas markets in the future.
At the Chengdu auto show, Dongfeng Warrior Technology exhibited a full range of family vehicles, including models suitable for different outdoor scenes, such as Dongfeng Warrior M-HUNTER hunters, Dongfeng Warriors 917 Jiaolong Warriors, Dongfeng Warriors 917 Highland Lions, Dongfeng Warriors 917 weekend Warriors and Dongfeng Warriors 917 basic models.
Wang Jiong said that Dongfeng Warriors Technology will continue to improve its product range and launch more products and services that meet the needs of the market to meet users’ yearning for a better life and natural exploration.
The following is a record of the dialogue: moderator: this year, Dongfeng warrior Technology has certain cooperation agreements with Huawei, Ningde era, and 360.
Please share what role these agreements have played on Dongfeng warriors.
Wang Jiong: no matter in terms of product research and development or the mutual help of our brand, it is actually of great benefit to both sides.
From the perspective of Ningde, because we are a hard-line off-road vehicle, battery development is a cross-country battery package exclusively developed for us by Ningde, regardless of the layout, the whole design and the whole requirements for cross-country protection, all have special functional requirements.
Therefore, in cooperation with Ningde era, whether in this car or subsequent products, there is the concept of exclusive customized development.
Ningde is also deeply involved in our product development process as our strategic partner, and the two sides are also complementary to high-quality resources.
Huawei signed a strategic cooperation agreement at the beginning of the year in the first half of this year, and we will fully import Huawei’s Hongmeng wisdom module and smart car.
Therefore, in the future, the depth of our products holding hands with Huawei is also very deep.
Huawei is also our strategic partner and we work together for product development and wisdom.
Last time, Zhou Hongyun was invited to Wuhan to do a delivery.
in fact, the basis is that we already have cooperation with 360 on vehicle information security and occupant safety, and our new vehicle safety system will have more in-depth cooperation with 360 in the future.
I think whether it is Huawei, Ningde or 360, we all complement each other’s high-quality resources and help each other to enhance the strength of a brand and product and brand.
Host: now the car going out to sea is quite popular, and it is also the new engine of our Chinese economy.
What is the layout of Dongfeng warrior science and technology in going out to sea? Wang Jiong: at present, the certification of both the European Union and overseas GCC countries, as well as the CIS countries has been completed, the tasks of vehicle adaptive calibration and restructuring have been completed before July this year, and the pilot cars have all passed.
Moreover, in the Middle East and Russia, including some CIS countries, we have formed effective sales.
In the future, we will rely on Dongfeng’s International Industry Department to further tap the potential of overseas markets, with the launch of our follow-up products.
I believe there will be a better performance in the international market.
Host: back to this Chengdu Auto Show, please briefly introduce what are the highlights of Dongfeng Warriors Technology in this auto show? Wang Jiong: at this year’s Chengdu auto show, we basically unveiled all the family vehicles, all the modified and extended models of the 917 vehicles at the Chengdu auto show, and there are weekend warrior versions suitable for moderate and mild outdoors and weekend leisure outdoors.
There is a long-wearing Highland Lion version that has been unveiled at the Beijing Motor Show, including the basic version of “two roads up the Plateau” that we cooperated with CCTV.
We also brought that car to the Chengdu Auto Show.
The M-HUNTER hunter who appeared at the Beijing Auto Show also made a display at the Chengdu Auto Show.
The prototype car Jiaolong Zhanjia of the “Operation Red Sea” and “Action Jiaolong” film in cooperation with Boehner Pictures.
This time we also brought it to the Chengdu Auto Show, which can be seen on our warrior’s booth.
The delivery of this car will start in the middle and late part of this month.
The car in the cinema line is scheduled for the Spring Festival this year, and our car can be delivered in mid-late September.
At that time, users can drive our prototype car to watch the movie “Jiaolong Action” during the Spring Festival this year.
, 
, “Warriors 917”, this is our debut with Lawrence, a M800 interstellar chariot called Warriors, which is also the first product with Lawrence.
I believe that friends who are familiar with the modification should know that Lawrence is one of the three royal modifiers of Mercedes-Benz, as famous as AMG and BRABUS, and has the reputation of Mercedes-Benz fashion designer in the industry.
On the basis of our basic model, the shape, including the interior, has been customized and modified according to the luxurious design elements and the direction of the cyber machine wind.
In the future, the M800 will also be sold in Lawrence’s sales channel and in our warrior’s sales channel.
Host: M800 this car, can you give us a detailed introduction, such as the original intention of this car at that time, product positioning and design concept and so on.
Wang Jiong: the original intention of the product was that after we communicated with Lawrence at that time, in order to further enhance the sense of luxury in the interior of the product, at the same time, Lawrence put forward the design and creation of cyber functional style with the combination of cyber and functional style for the design of its entire model.
So at that time, we chose such a direction, and Lawrence took charge, and made relatively great changes to the appearance and interior of the whole model.
If we had time to come to our booth to see this car, because the basic car was placed next to us, the whole difference was very obvious.
You can see it at a glance, no matter from the front face and side, including the roof platform, including the small schoolbag, including the color of the interior and the transformation of the star roof of the interior.
The roof platform is also in accordance with Lawrence himself.
The designed carbon fiber roof platform includes headlights with an integrated search distance of up to 100 meters.
The style of the vehicle and the basic version are still quite different, but the whole basic content of the Mengshi 917 is still in it.
, 
, “M800”, host: you mentioned high-end customization repeatedly just now.
What progress have we Dongfeng warriors made in high-end customization? Wang Jiong: at present, we actually have four modified kits based on 917 on the basis of the weekend Warriors, the Desert Falcon, the Highland Lion and the Wild City.
These four products are already on the market and on sale.
The product partnered with Lawrence is another new product, including Jiaolong War A, which cooperates with Bona Pictures, which is also another high-end product in the face of militarized elements and the aesthetic direction of the national tide.
In the future, when we see two fierce warriors on the street, they may not be exactly the same, and there may be some subtle differences in them.
We still emphasize that the user’s personalized demands are specifically reflected in the products he owns.
Host: we now have a more authoritative brand for long-distance self-driving cross-country.
If you say a long-distance cross-country car to Xinjiang, which one would you recommend? Wang Jiong: strictly speaking, I think the performance of the basic version of Mengshi and several modified versions of it should be OK.
However, if you only bring out the long wear scene, I personally recommend the Highland Lion version, which has made a lot of enhancements and modifications in the long wear and non-paved vehicle scenes.
For example, the front and rear metal bumpers are made of magnesium aluminum alloy, which can further increase the vehicle passability and possible scratching and bottoming field use scenes.
The battery also uses 8mm magnesium aluminum alloy chassis armor.
Therefore, in the use of outdoor or non-paved roads, it will provide better safety protection for the vehicle chassis and batteries, and its roof platform has also been lightweight, and the whole air dryness, including the weight has been reduced, and the load has also been improved.
the dynamic load can be up to 150 kg, so that some spare tires or other auxiliary materials and tools and materials for field survival can be hung on the roof platform.
It can also be carried by the roof platform.
The spare tire bracket includes a full-size spare tire for a plug on the back door, and the car also has a 2.
5-ton trailer qualification, which can be towed 2.
5 tons through the rear trailer hook, including your RV, including your motorboat and even other necessary towing items.
So if you want to wear long clothes, I still recommend highland lions.
It removes the air suspension and is equipped with a professional-grade industry-grade nitrogen shock absorber, which will provide greater support and durability on unpaved road surfaces in the field.
So this version of Highland Lion is basically built for long-wearing or heavy outdoor cross-country users.
Host: you also mentioned the armor of the chassis just now.
in fact, the safety of new energy batteries is more concerned by all users.
how can we ensure the safety of batteries on cross-country? Wang Jiong: first of all, we have done a very good job in the protection of the battery.
the whole battery package has a honeycomb aluminum structure.
as we all know, the hexagon is the most stable, safest and most stable structure.
On this basis, we add an 8mm external magnesium aluminum chassis armor to the existing 2mm protective armor, which forms a very good protection from the vertical face of the battery.
The whole battery package is in the middle of the girder, and the two longitudinal beams of the frame naturally form lateral protection for the battery.
when you are subjected to a lateral impact, the battery is arranged between the two frames, leaving a buffer and energy absorption space of nearly 20 centimeters on each side.
when a vehicle is hit by a lateral impact, the girder is first of all high-strength steel, which can prevent the battery pack from being directly hit, and there is room for cushioning and energy absorption even after a violent impact.
In this way, there will be better protection for the battery pack from the side, which is a very stringent requirement.
I think for us to do heavy cross-country or extreme cross-country, the safety of vehicles, especially battery safety must be very strict, in addition to achieving the traditional three steps, the whole use scene should be considered more fully and more thoroughly.
Host: as the leader of luxury electric cross-country culture, what are the recent breakthroughs in cultural leadership? Wang Jiong: this is closely related to our cross-country ecological building, in addition to providing our entire cross-country test drive in the park, because we are the only company in China that integrates cross-country sites in the manufacturing park.
21 different cross-country scenes can be experienced on the cross-country track.
We also provide advanced cross-country courses in junior high school.
When users buy our cars, we will give them free primary cross-country courses and invite users to go to the cross-country park to experience or learn advanced cross-country courses in the ultimate and other off-road bases.
to ensure that users can be more familiar with and skillfully master cross-country skills and vehicle function skills in the process of using the car, and ensure that users are more familiar with cross-country skills and vehicle function skills when they encounter cross-country scenes.
Be able to use the function of the vehicle correctly.
We also have a cross-country experience with cross-country parks or cross-country sites across the country, relying on our cross-country sites in Wuhan and stores all over the country.
We have signed nearly 20 cross-country sites across the country, which is cooperative in nature.
In addition, we have also further built the cross-country ecology.
Mengshi has launched a “Road Book of the four Seasons”.
Since the second half of last year, the Yunnan Line, Xizang Line and Xinjiang Line have been implemented, and this year we will try ice and snow routes in winter.
We regard it as a user’s right or a commodity that can be purchased on the mall, so that users can participate in this safe cross-country road book experience, which is explored by us and guaranteed by us.
At present, the cross-country road book has carried out 15 games and 76 groups, and a total of nearly 200 users have participated in our cross-country road book activities.
I think oriental cross-country culture can not interpret the complete meaning in one or two days.
through our little attempts and efforts, we will create our own, relying on oriental culture and oriental cultural background.
it is different from British and American cross-country culture.
Host: attach great importance to the creation of cultural ecology and the connection of users.
In terms of marketing, what innovative measures do we have now? Wang Jiong: one is cross-border.
As I just mentioned to you, IThe cooperation between us and Bona launched China’s first movie prototype car.
This car was launched before the Spring Festival of the movie.
During this year’s Spring Festival, you can see the car exposed in “Operation Jiaolong” and the movie’s very Many creators drove our car, which was a very interesting implant.
This is our attempt to combine car culture and film culture.
The team cooperation between the two sides is very good.
In addition, there is our cooperation with luxury car drugs.
Everyone in the industry knows that it focuses on selling luxury cars.
It now has luxury boat drugs and luxury machine drugs.
Now it is slowly enriching its sales field and making some attempts.
The cooperation with luxury car drugs is also another cross-border cooperation.
Lao Ji was invited to Mengshi Technology and asked him to give some experiences and lectures on the spot.
He will conduct further marketing exploration with luxury car drugs in the future.
Including Mr.
Zhou Hongzhi, based on our cooperation with 360 on car information security, we invited Chairman Zhou to our company for an off-road experience.
Chairman Zhou brought up a Mengshi 917 car at the time.
After the experience, he was very excited and said he would take a driver’s license test, which is a cross-border marketing aspect.
Circle marketing.
The militarization of our vehicles is very unique.
Currently, more than 35% of the car buyers are users with military background or military complex.
Therefore, in the future, we will focus on the future development of the military or military fans.,.Not to mention cross-country, high-end cross-country people are the key target groups that need to be reached and transformed in the future.
Entrepreneurs and this kind of outdoor, youth outdoor and tourism and cultural tourism are very hot spots.
In the future, we will explore it as a very important direction in the future.
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