As a 55-year-old large automobile group, Dongfeng Motor has a wide range of business layout, covering a full range of commercial vehicles, passenger vehicles, military vehicles, key automobile assemblies and spare parts, and many other businesses, but on the whole, Dongfeng’s independent business, the performance of the previous few years is not very smooth.
In order to reverse the situation, Dongfeng Motor has recently made great efforts to make changes.
The overall sales volume of Dongfeng Automobile has rebounded significantly in 2024, especially in the new energy market, the performance is quite good, Lantu has a firm foothold in the high-end new energy market, and the performance of Yipai, Nano and other brands is also quite good.
Obviously, after a series of reforms, Dongfeng Motor has successfully seized the opportunity of the development of the new energy industry and walked on the right path.
Dongfeng Motor promotes the transformation of headquarters to operation type.
On December 31, 2024, Dongfeng Motor held a meeting to adjust the functional departments of headquarters, announcing the transformation of headquarters from strategic control to “operation + overall planning” and adjusting its formation.
to operate the independent passenger car business.
The new headquarters organization will face the market, strengthen the overall planning of operations, have clear functions, flat and efficient, and will provide a stronger combat formation for Dongfeng Motor’s “three transitions, one to the new” five-year goals, as well as the achievement of business goals in 2025.
Photo source: Yang Qing, chairman and party committee secretary of Dongfeng Motor, stressed that comprehensively deepening reform is an inevitable requirement for Dongfeng to better perform the duties of the “national team”, a key move to effectively improve the vitality and efficiency of Dongfeng, and a realistic need to accelerate the development of new quality productive forces in enterprises.
Dongfeng Motor signed a strategic cooperation agreement with Tencent Cloud, and in the middle of the year, Dongfeng Automobile Research and Development Institute and Tencent Cloud signed a strategic cooperation agreement on “Integrated Intelligent Innovation Ecological Research of car and Cloud”.
According to the agreement, the two sides will carry out in-depth cooperation in many fields, such as intelligence module ecology, intelligent driving cloud map, intelligent network connection technology, digital scene storehouse, intelligent vehicle control, intelligent computing platform, AI and big model, to jointly promote the prosperity and development of automobile digital intelligence ecology.
Specifically, in the smart cockpit, the two sides will focus on Tencent’s advantages in social, content, entertainment and other cockpit ecological resources to promote richer applications to get on board and create a “third living space”.
The two sides will also promote the application of AI and large model technology, and jointly explore multimodal sensing technology and intelligent application scenarios with the help of the mixed element general model developed by Tencent full-link, so as to create a more intelligent car experience.
Set up the intelligent vehicle control joint laboratory, why Dongfeng “shared soul” with Huawei.
On September 23, at the Dongfeng Automobile Brand Autumn Conference and the Ninth Science and Technology Innovation week (hereinafter referred to as Science and Technology Innovation week) held in Wuhan, Dongfeng Automobile released a new generation of SOA– Tianyuan architecture, which can not only build a solid base for AI cockpit, end-to-end smart driving, road and cloud integration, etc.
At the same time, it has the self-evolution ability of the embodied agent.
Different from the original Tianyuan architecture, the new Tianyuan architecture is built by Dongfeng Automobile based on the vehicle control platform developed by Huawei Qianli vehicle control module, which can realize regional integration and support low-delay and high-performance Ethernet communications.
with dual protection of information security and functional security, support flexible business deployment, and expand chassis motion control.
Dongfeng Warriors Technology has reached a charging strategy cooperation with Weilai Energy.
On September 5, Dongfeng Warriors Technology announced that it has reached a charging strategy cooperation with Weilai Energy, and Warriors cars will be able to use charging piles.
According to the agreement, from now on, Dongfeng Warriors users can find and use Weilai energy charging piles across the country through the App and car machines, and upgrade the charging experience and efficiency in a comprehensive way.
Dongfeng Lantu won the test license of Wuhan Intelligent Network Association.
On July 11, Dongfeng Lantu recently won the intelligent network connection test license jointly granted by Wuhan Economic and Information Bureau, Public Security Bureau and Transportation Bureau.
At present, with the gradual maturity and landing of policies and regulations related to intelligent network connection automobile self-driving, Dongfeng Lantu is speeding up the research and development of high-level intelligent driving technology solutions.
Officials said that this marks that Dongfeng Lantu has reached a high level of technology in the field of intelligent driving, laying the foundation for self-driving road tests in designated areas in the future.
On July 5, Dongfeng Automobile Group Co., Ltd. announced the implementation of the spare parts “Yuechuang Project”, the establishment of a spare parts division, the overall management of its spare parts business, the concentration of resources to promote business transformation and development, and the creation of first-class spare parts enterprises with core competitiveness.
It is reported that Dongfeng Auto parts Division will be responsible for managing Zhixin Technology Co., Ltd., Dongfeng Hongtai holding Group Co., Ltd., Dongfeng Electronic Technology Co., Ltd. (Dongfeng parts Group), Dongfeng Honda Auto parts Co., Ltd., co-ordinate the reorganization of the company’s spare parts business.
On April 25, on the opening day of the Beijing Auto Show, Dongfeng Motor signed a strategic cooperation agreement with DJI Automobile.
Dongfeng Automobile will cooperate deeply in the development, integration and testing of intelligent driving systems, and carry out mass production on various models of the “Dongfeng” brand.
Through this cooperation, the two sides will seize the opportunity of intelligence and work together to create an intelligent driving scheme that is technologically advanced and meets the core needs of consumers based on excellent consumer experience.
jointly promote the innovation and development of intelligent driving technology.
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