At present, the market of new energy vehicles in China is advancing by leaps and bounds, but users are trapped in the situation of serious product homogenization and too many choices, which makes them more and more at a loss as to what to do.
In addition to constantly refreshing data and configurations, what do users really need? Who can penetrate the fog and give a different answer? On June 25th, Dongfeng Honda Hunting Light and Altman, the top of the universe, arrived in Shanghai and went on sale with a wonderful feast of light to guide users through the fog.
As the first pure electric hunting outfit of the same class, Shoguang can be called a broken work in the current pure electric market, offering a total of four versions of the model, with a time-limited discount of 30, 000 yuan and a time-limited price as low as 159800 yuan.
and bring a five-fold time-limited gift with a maximum value of 30, 000 yuan.
In addition to the listing rights, booking users can also enjoy personalized packages worth 8000 yuan on top of each other.
With very sincere price and value courtesy, Lianguang comprehensively refreshes the value standard of joint venture pure electricity products.
Quality and price Billaman broke down the price barrier with its own technical barriers.
As the “Guardian of Hunting Light”, Altman witnessed the listing of Hunguang throughout the process, from the giant Altman bust and classic characters in the outreaching venue to Altman Lighthunting team, and then to the release site where Altman can be seen everywhere, making people feel the same frequency resonance between cross-border IP and automobile culture.
This cross-border alliance is not accidental, but based on the brand concepts and values that both sides deeply agree with.
“Light” condenses Dongfeng Honda’s deep insight into the future travel mode, lights up hope with pure electric power, and constantly breaks through the core technology.
Hunting chose to co-sign with “Giant of Light” Altman, hoping to attract more potential users to pay attention to Hunguang with the help of Altman’s courage and strength.
At the same time, the press conference also kicked off with the simple and direct question of Altman.
Yang Zhonghua, an empowered officer of Hunguang, also gave an affirmative answer that belonged solely to Dongfeng Honda at the press conference.
What is it? Is faith, is eternity, is hope.
At present, there are some industrial chaos in the new energy market, such as fast food cutting “leeks” of some brand products, reducing distribution and cutting materials, playing capital operation, playing flow and concepts, and so on.
In the face of this situation, Yang Zhonghua stressed that Dongfeng Honda chose to listen attentively to the needs of its family and “go both ways” with users, firmly believing in starting from users’ needs, comprehensively All in, really going to electrification transformation, shooting down prices through light-hunting breakthrough technology, and using their own technical barriers to help users break down price barriers.
Sincerity is always the best must-kill.
As the first sincerity of Dongfeng Honda in 2024, Hunguang provides consumers with four versions, namely, sharp version, dazzling version, gleaming version and Yuguang version.
In order to highlight the sincerity of Chinese users, Lianguang launched a time-limited price, with a time-limited discount of 30, 000 yuan, and the four versions were worth more than 15, 000 yuan and 179800 yuan respectively.
Not only the price is sincere, Shoguang also provides five courtesy for car buyers, including time-limited gifts such as 20, 000 yuan replacement subsidies, free charging piles, free upgrades of OTA, and so on.
Users who book before 24:00 on June 25 can also overlay to enjoy the Guang Hunguang enjoyment package or one of the personalized package options.
Rich rights and interests courtesy, further highlight Dongfeng Honda’s full sincerity to users, quality-to-price ratio.
Quadruple “value” experience, sincere work to refresh the pure electricity value standard, now the electric car market unprecedented “volume”, volume life, volume configuration, more volume price.
However, many real problems that users have in the process of using the car are still unsolved, such as better driving experience, such as more reassuring safety quality.
Xianguang can be called Dongfeng Honda from the needs of users, for the current market to give the optimal solution, to bring users “different hunting clothes.
” It integrates Honda’s consistent reliable quality and continuous dynamic driving interest into pure electric technology, and with its unique product definition, it provides users with a choice of value beyond category and experience, and brings users “different hunting light”.
Light hunting aesthetics-beyond imagination, it is worth starting with.
As the first hunting sedan in the same pure electricity market, Shoguang embodies the perfect combination of aesthetics and pragmatism.
A large number of sharp and hard broken line design, fierce and extremely sports tension, large opening hatchback shape to ensure the practicability of the trunk.
The introduction of Yinfeng gray and phantom red metal paint strengthens the unique style of hunting light.
Hunting for space-beyond the same level, it is worth enjoying.
Xiguang is the “new MM concept” of Dongfeng Honda alone, and evolved from Honda’s MM concept from the practical car space and the real body feeling of users, and with the blessing of more intelligent technologies in the electric era.
On the basis of maximizing the occupant space and minimizing the mechanical space, we can achieve the maximization of sensory experience and intelligent enjoyment.
Let users feel the maximum space of value for money, and bring unexpected space surprises to users in the new energy era.
The trunk of 506L is far more than the same class, after the rear seat is put down, it is a large flat space with a depth of 1875mm and an opening size of 1120mm, which can be used flexibly.
The BOSE sound system with 12 speakers cooperates with ANC active noise reduction and four-door sandwich mute insulation glass, with the intelligent heating system installed by Dongfeng Honda for the first time and six car fragrance systems that can exchange fragrances, bringing a superior sensory experience.
In addition, Dongfeng Honda’s most advanced HONDA CONNECT4.
0 intelligence guidance interconnection system, which integrates the cutting-edge AI technology “cool techs”, brings users an intelligent and convenient exclusive driving experience.
The new AI intelligent assistant combines 15 intelligent scene modes, as well as intelligent gesture control that can easily realize vehicle-computer interaction, providing users with a richer entertainment ecology and making mobile travel more comfortable, convenient and fun.
At the same time, CWC real-time cockpit monitoring is the first time that Dongfeng Honda is equipped with child care and built-in relic reminder function, allowing users to easily grasp the condition of the cockpit.
Fun driving control-super performance, trustworthy.
At present, most electric vehicles often emphasize the book data such as acceleration performance, but ignore the driving texture and ride comfort.
Lianguang is a rare product that is both comfortable and comfortable, fully demonstrating Honda’s more than 70 years of car-building experience and profound adjustment skills.
Shoguang is equipped with Guangleng 3H pure electric structure, uses 68.
8kWh Ningde era high-density ternary lithium battery, and has a range of 545km under CLTC operating conditions.
Maximum output power 150kW and maximum torque 310 of high power drive motor with efficiency up to 92%N ·m, can provide strong acceleration performance.
trinity high rigid pure electric vehicle body, will bring more stable power output.
Honda’s adjustment strength can be brought into full play in the hunting light, and it is most suitable for the steering force curve of the vehicle, bringing the driving feeling of the unity of human and vehicle.
The four driving modes can be switched at will, and you can easily face all kinds of road conditions.
More than 20,000 scene algorithms, to achieve no stall at the start, accelerate silky, decelerate without drag, use sensitive braking, let sensitive carsick family ride “0 vertigo”.
The rare amplitude response shock absorber in the industry, coupled with a new generation of seat skeleton technology and high rebound and high damping seat filling material ergonomic seats, completely liberate the waist and back of passengers, allowing passengers to ride “zero pressure”.
Hunting, chasing and guarding– super configuration, which is worth rest assured.
At the moment of fierce price volume, continuous investment in the safety quality that users cannot see is the most important responsibility for car companies to stick to.
Inheriting Honda’s excellent quality genes, Shoguang adopts a “Golden Bell cover” class safe ACE body structure, with a utilization rate of 33.
2% of ultra-high strength steel, which can withstand the highest 1500MPa strength and achieve five-star safety.
The whole department is equipped with 7 airbags to achieve multi-scene buffering and strength to protect the safety of drivers.
Hunguang is also equipped with a Honda SENSING security hypersensitive system with 16 functions to further enhance security protection with advanced intelligent driving experience.
“people-oriented” is not only hunting for light, Dongfeng Honda has accelerated its electric transformation.
Just this past May, China’s new energy vehicle market penetration reached an all-time high of 47%.
Driven by the rising number of users and continuous upgrading, the new energy vehicle market blossoms.
In the face of the tide of the times, Dongfeng Honda firmly starts from the needs of users, constantly breaks through the core technology, speeds up product introduction, and refreshes the user experience.
Today, Dongfeng Honda has formed a new energy architecture layout composed of strong electric intelligence and pure electric, covering all segments of SUV, MPV and cars, and has become one of the joint ventures with the most electrified products and the highest amount of “electricity” in the industry.
Following Lianguang, Dongfeng Honda will bring two new electric products this year.
Among them, Class A pure electric tide run Lingzhi L is the first product of Dongfeng Honda’s new energy vehicle brand “Lingzhi”, which aims to create a new electric travel experience of “extreme personality, pure fun and peace of mind” for generation Z users, and will soon meet with Chinese consumers.
In addition, the first work of Ye S7, a pure electric brand launched by Honda for the Chinese market, will also be launched at the end of the year, which will create a more attractive value experience for Chinese users.
At the same time, Dongfeng Honda new new energy vehicle manufacturing plant will be completed and put into production in Wuhan, Hubei Province, which is Honda’s first smart manufacturing, green and efficient new energy smart plant in the world.
With the commissioning of the new energy plant, Dongfeng Honda will enter the transformation and acceleration period, and plans to launch more than 10 pure electric models by 2030, fully embracing the new energy era.
Believe in light, chase light, you can become light.
Dongfeng Honda has always adhered to long-term doctrine.
Since its establishment in 2003, Dongfeng Honda has always adhered to the original intention of “people-oriented” car building, empowering products with continuous technological evolution and innovation.
Now, in the face of the wave of electric transformation, Dongfeng Honda, as always, hopes that new energy products with multi-technology routes can enter the hearts of users, meet the needs of diversified vehicle scenarios, and adhere to the breakthrough of core technology to create a more cost-effective product experience for users.
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