Dongfeng car savior is coming?

On March 30, Dongfeng Motor Hybrid Technology Open Day and Mach Electric Hybrid New Car Launch Event were officially held. Among them, Mach electric hybrid PHREV technology was officially released, and dongfeng fengshen L7, the first model equipped with this technology, was also officially unveiled., This is eager to new energy transformation of Dongfeng Motor, the existence of timely rain. In the past two years, Dongfeng Motor’s new energy transformation has been ineffective, and its sales volume has not increased for a long time. In early March, Dongfeng Motor was named “criticized” by SASAC and urged to step up the transformation., Dongfeng Motor has always been a parallel development strategy of pure electric and hybrid, and has laid out the low-end and high-end vehicle markets. However, the monthly average sales of thousands of high-end brands Landu and Mengshi cannot support Dongfeng’s transformation plan, and the introduction of mainstream new energy models is imperative., Today, in terms of mainstream pure electricity, Dongfeng Motor already has Yi Pai and Nano brands, and has launched pure electric models. In the mainstream plug-in hybrid market, Dongfeng Motor has almost no main models, and the arrival of Dongfeng fengshen L7, which is the first to take Mach electric hybrid PHREV, may make up for this gap., Photo Source: Dongfeng, Mach Hybrid PHREV and Fengshen L7. The main characters of this conference are Mach Hybrid PHREV, which Dongfeng has high hopes for, and the new Fengshen L7, which is equipped with this power., Mach electric hybrid PHREV comes from Dongfeng’s Mach power brand. In addition, the power brand includes Mach G (fuel energy saving power), Mach MHD (fuel electric hybrid power) and Mach E (pure electric power)., However, the plug-in hybrid (including extended range) models equipped with Mach power already have Landmap Dreamer, Landmap Chasing PHEV and Mengshi 917., It is with the accumulation of the former technology that the Mach hybrid PHREV is also technically remarkable., It is understood that Mach electric hybrid PHREV combines the advantages of power split and series-parallel connection with a set of schemes, which can realize the integration and integration of various new energy drive modes and advantages, and can extend the range, plug-in and mix, and can be pure electric., Specifically, Mach Electric Hybrid adopts the world’s first fusion hybrid configuration, multi-gear series-parallel plus power split, which can realize seven hybrid energy management modes: parking power generation, pure electric drive, energy recovery, series drive, multi-gear direct drive, multi-gear parallel, and unique dual-mode power split mode., Based on the 7 hybrid energy management modes, up to 26 working modes have been derived, which can cover the needs of the whole scene from the city to the high speed to the polar region., The Mach electric hybrid is also equipped with a 45.18% thermal efficiency hybrid dedicated engine, which uses technologies such as variable-section turbocharged VGT, global coupled low-pressure EGR control, high-pressure four-injection and ultra-lightweight design engine piston. Its comprehensive power It is 265KW and the torque reaches 615N • m., Photo Source: Dongfeng. In terms of batteries, Mach batteries have built a high-strength battery frame, which uses 1200 megapascal-strength bottom armored military vehicle-grade protection, honeycomb aluminum alloy frame, and 3.5mm-thick high-strength aluminum alloy. Internal support beams, etc., can achieve 800000 kilometers of durability., With the blessing of i-Control intelligent electronic control system, Dongfeng Mach electric hybrid PHREV is equipped with AI predictive energy management system. The system can realize double prediction based on travel road conditions and driving habits, and adopts self-learning scene recognition AI algorithm, pure electricity, extended range and plug-in, without manual switching., The Dongfeng fengshen L7 unveiled this time is the first model equipped with Dongfeng Mach electric hybrid PHREV, which shows Dongfeng’s expectation for it., At the appearance level, fengshen L7 continues to follow the family design. The front face adopts a closed grille design with through-type daytime running lights. The lower part is designed with a large trapezoidal air inlet and a smart welcome interactive light, which is more recognizable., On the side of the body, the new car adopts a suspended roof design, and is designed with a large sliding back shape, with a V-shaped tail, high-position brake lights, and through-type tail lights, which are quite sporty. In terms of size, fengshen L7 is 4685mm * 1905mm * 1625mm in length, width and height, 2775mm in wheelbase, and is positioned as a compact SUV., In terms of intelligence, dongfeng fengshen L7 is equipped with WindLink OS 3.0 intelligent cockpit, and the whole system comes standard with Qualcomm 8155 chip +14.6-inch LCD screen +10.25-inch LCD instrument screen. In addition, the new car also supports L2 automatic driving assistance functions. However, the specific interior of the new car has not yet been announced., At the power level, the Fengshen L7 is equipped with a Mach electric hybrid system, including a 1.5T engine and an electric motor, with a maximum comprehensive power of 265 kW, a maximum comprehensive torque of 615 N · m, and a zero-hundred acceleration of 6.9s. The new car is equipped with Zhongchuang Xinhang’s 30.32 kW-hour lithium iron phosphate battery, with a comprehensive endurance of 1500 kilometers and a pure electric endurance of up to 205 kilometers. The new car is equipped with a fast charging function, and the power consumption from 30% to 80% takes only 26 minutes., As a compact plug-in SUV, the standard models of Fengshen L7 will include popular plug-in models such as BYD Song Pro, Geely Galaxy L7 and Changan Qiyuan Q05., Image source: Dongfeng, the mainstream plug-in mixed new cars can save Dongfeng? In the past two years, Dongfeng Motor has been committed to the transformation of new energy, for which it has spent a lot of manpower, material and financial resources, however, the results are not satisfactory., Dongfeng Motor Group Co., Ltd. (hereinafter referred to as “Dongfeng Group”) recently released its 2023 financial report, showing that the group’s 2023 revenue was about 99.315 billion yuan, an increase of about 7.2. However, it has not yet returned to the previous hundreds of billions of revenue. The loss attributable to shareholders in 2023 is about 3.996 billion yuan., This is the first loss suffered by Dongfeng Group since its listing in 2005. In the past ten years, Dongfeng Group has strong profitability, with net profit attributable to its parent exceeding 10 billion yuan from 2013 to 2022., The main reason is that, first, the sales of fuel models have declined significantly, prices have fallen, and profits have been damaged. 2. new energy vehicles failed to make up for the shortfall left by fuel vehicles, while investment in the new energy business continued to increase., Data show that Dongfeng Motor’s annual cumulative car sales were 2.42 million, down about 17% year-on-year. Among them, sales of new energy vehicles increased slightly, reaching 524000., It is worth mentioning that in the field of new energy, Landu, the high-end new energy brand of Dongfeng Motor, has achieved phased growth. Data show that Lantu sold more than 50000 vehicles in 2023, up 1.6 times year on year., However, the average monthly sales of thousands of high-end new energy vehicles is difficult to quickly stimulate the company’s overall sales growth, and then it is difficult to complete the new energy transformation plan as scheduled., Dongfeng Motor plans to reach its sales target of 3.2 million vehicles this year, from 2.42 million to 3.2 million vehicles, which is close to the gap of 800000 vehicles. Obviously, it needs mainstream new energy vehicles with greater market space and potential to make up for it., And at that conference.Dongfeng Motor said that in the next three years, the enterprise will intensively launch 30 new passenger car new energy models and 14 new commercial vehicle new energy basic models to realize 100 percent electrification of the new models of the main brands of independent passenger cars., In order to comply with the important layout of the rapid development of new energy in the automobile industry, Dongfeng restructured the three major product brands of dongfeng fengshen, dongfeng yi school and dongfeng nano last year., According to Dongfeng Motor’s planning, it further clarifies the brand positioning of Dongfeng brand’s three major product series. Among them, Dongfeng Fengshen will accelerate the transformation from fuel vehicles to energy-saving vehicles. Dongfeng Yipai is positioned as an electric brand for the mainstream market, and Dongfeng Nano is mainly a pure electric brand for small market segments., Now Dongfeng Yi Pai and Nano have been put into pure electric models one after another, but Dongfeng fengshen has not yet mixed models among the models on sale., Image source: Dongfeng, however, the current plug-in market is already a market that car companies are scrambling to enter., Ouyang Minggao, academician of the Chinese Academy of Sciences and vice chairman of the China Electric Vehicle Association of 100, said that in the development cycle from this year to 2026, the domestic new energy vehicle market will develop from pure electricity to pure electricity and plug-in and extended range. “Two-wheel drive”, especially in the-class car market, the market share of plug-in hybrid vehicles will increase significantly., Li Xueyong, deputy general manager of Chery Automobile Co., Ltd., is even more bold in predicting: “The Chinese auto market will form a 4:3:3 ratio pattern in two to three years, I .e. 40% hybrid cars, 30% pure electric cars, and 30% fuel cars. I think the growth of pure electric vehicle sales will slow down significantly in 2024, or even not grow.”, This is not groundless. You know, BYD’s sales structure, plug-in hybrid has exceeded the sales of pure electric models, and Changan Automobile, Geely, Chery and other independent traditional car companies have also introduced mainstream plug-in hybrid models, and have tasted the results of hybrid., At the moment of the explosion of the hybrid market, Dongfeng Motor also needs to build mainstream hybrid models to quickly complete the transformation., At the press conference, Dongfeng Motor positioned Fengshen L7 as a strategic model for brand new energy transformation, which shows that it is of great significance. However, with the introduction of Fengshen L7, a plug-in hybrid model, it is worth looking forward to whether Dongfeng Motor can sweep away the haze of failure in the transformation of new energy., return to the first electric network home>