On April 25th, 2024 Beijing International Automobile Exhibition officially opened.
With the theme of “New era and New cars”, this auto show provides a new way of thinking in leading the forefront of automobile consumption and connecting automobile brands and consumers.
In this auto show, Auto House invites senior executives to talk about the future of the auto market and the industry.
Deng Chenghao, vice president of Changan Automobile and CEO of Deep Blue Automobile, carried out in-depth exchanges with Auto Home.
, 
, “the mission of Deep Blue Brand is to become a world-class electric car brand.
With some market recognition of Super Zengcheng, Super 2.
0 has ushered in a very big technological leap forward, and the competitiveness of products has been further enhanced.
” Deng Chenghao believes that extended range is by no means a transitional technology, not 2030 or 2035 as the industry said, but may be long-term.
The following is a record of the dialogue: auto House: the Deep Blue brand has been founded for 2 years.
How do you evaluate the market achievement of Deep Blue in the past two years? are you satisfied? Deng Chenghao: I personally think that Deep Blue has grown from scratch in the past two years.
First of all, the whole product line has been gradually improved.
From the beginning, there were no products, the first product was launched in 2022, and the second product was launched last year.
This year, we will launch four more products.
The product pedigree of Deep Blue is slowly established and faster and faster.
Secondly, the marketing system and marketing ability and sales volume are also available.
Since the launch of the first product, there have been 200000 smart car owners.
At the peak of last year, the two models were able to sell nearly 20, 000 units.
Until now, there are more than 10, 000 units per month.
Of course, with the launch of new products this year, the expectation this year is to be close to 40, 000 units a month.
So the whole sales system has been slowly established.
The third is the gradual formation of users’ awareness of the brand, and now users are very receptive to the brand label of this young technology of the Deep Blue brand.
At the same time, everyone has gradually gained awareness of our main Deep Blue Super extended range Technology label, so from all kinds of tracking, when consumers buy electric cars, they put Deep Blue on the queue list and add it to the comparison list, and most of them end up choosing us.
So no matter from the perspective of our brand, marketing or products, I am satisfied with this process.
Deep Blue can grow from scratch and make such progress in two years, with everyone’s support and team efforts.
I think the performance is still very good.
Auto House: deep Blue Automobile is committed to building “the number one extended range brand in the industry”, so what is the positive significance of the launch of Deep Blue Super extended range 2.
0 to achieve this goal? Deng Chenghao: I personally started to do extended range in 2011, and then when we did the Deep Blue EPA platform in 2017, we started it again, so Deep Blue this team has been doing extended range for many years, but our real extended range production is in 2022, together with SL03, and the real release of Deep Blue Super extended range is last year, this year, the Deep Blue Super extended range 2.
0 was released.
There is a great innovation on the basis of 1.
0, it helps technology upgrade, product upgrade, experience upgrade, there are many elements, the core is the introduction of the new blue whale engine, deep blue is doing the first generation of extended range, at that time did not consider for extended range and hybrid to build a dedicated engine, to build more oil engine, such as blue whale power to optimize.
, 
, “Deep Blue SL03 (Parameter | inquiry) Black Gold Knight version”, then later, as Deep Blue gained some market awareness, I wanted to build a special engine for it, and this engine is the top in the world, with the top engine in the world, coupled with our own team’s leadership in electric drive and rich technology accumulation.
Coupled with the batteries we are now working with Ningde and so on, that is to say, with the Force Super Electric Drive, that is to say, the Force Intelligent extended range and the Force Super Top Drive and Battery of the New Blue Whale Power, it should be said that Deep Blue Super range 2.
0 has ushered in a very big leap in technology, which will further enhance the competitiveness of technology products, so I think it will make our deep blue.
It is the 2.
0 era that will enable our Deep Blue Super range to truly form an absolute lead in the market.
Automotive House: will it continue to develop extended range technology as always? Deng Chenghao: of course, our R & D team and investment in the extended process is very large.
In my opinion, extended range is by no means excessive technology is a very long-cycle technology.
this year, the world is reverse electrification, and many European and American enterprises have slowed down the pace of pure electricity.
the core is that the anxiety of its users is still unsolved for a short time, and in fact, they find that the investment in the whole research and development of electric vehicles is not proportional to the output.
In my opinion, PHEV and extended range are very important in entering the era of electrification.
This time is very long.
It may not be three years, five years, or ten years, as everyone said, but it may be very long.
Moreover, I originally expressed a point with our internal staff, that is, now the extended range of oil and electricity may be many years later, and we think that there may not be much oil.
If we do not use oil and electricity to increase the range, we will enter the new electricity.
Only then will this extended range technology continue.
Therefore, we are now doing both oil and electricity extension and new power extension, that is, to connect the super extension thoroughly, of course, pure electricity is also very important, so the accumulation of R & D intensity, investment and the whole R & D on the extended track will be very long and last for a long time.
Car House: can you estimate how long the transition period will be? Deng Chenghao: I haven’t estimated it.
Personally, I don’t think it’s 2030 or 2035.
It may be long-term, it’s really long-term.
If the pure electric wants to completely replace the engine, it depends on its battery, and I have a technical background and know too much about the battery.
From experiments around the world, if the battery wants to get rid of the internal combustion engine completely, it needs to have a series of advancements such as low cost, long life, absolute safety, small size, and so on.
We hope that the future all-solid-state battery can solve the problem, for example, all-solid-state battery, some can charge as fast as the liquid, but we don’t want to charge very fast, but it can’t solve its own safety problem. Some.It may be able to solve its own safety problems, it is very slow to charge, so it is necessary to find hexagonal soldiers with fast charging, good safety, low cost and high energy density.
It cannot be hoped that solid-state battery industrialization can solve the problem.
Solid-state battery industrialization may only solve a little bit of the problem locally.
For example, it can cold solve a little safety problem, but it can’t solve your energy replenishment problem, which is slower.
Now we may say that the charging time for 4C and 5C is more than ten minutes, and the charging time for families is 40 minutes.
In fact, it will bring new problems, that is, we must comprehensively see that the battery affects too much performance of the whole vehicle, so from this point of view, I think the road to comprehensive pure electrification is still very long, or we can use the respective optimal solutions of the battery and the engine to form the optimal match.
This is the super extended range formed.
Automobile House: some time ago, SASAC wanted to “untie” the three central enterprises and evaluate new energy vehicles separately.
I want to know whether this is a bigger opportunity or more challenge for Deep Blue? Deng Chenghao: because Changan is a listed company, in addition to actively responding to the requirements of the national assessment, Changan should also take into account the requirements of the broad masses of shareholders, because if you say that you have suffered more losses in listed companies, the market capitalization as a whole will also be affected.
from this point of view, after the release of this policy, it will certainly be good for state-owned enterprises to do new energy.
On the one hand, state-owned enterprises still have to do our products well, on the other hand, to do a good job in the market, and the third way to make a profit is that the SASAC loosens us.
First of all, the reason is that we dare to invest when we do not find a profit path.
Of course, for a listed company in Chang’an, we must find a profit path.
Deep Blue’s mission is to quickly find the sustainable development and profit path of new energy.
This is its mission in our group, of course, our deep blue brand mission is to become a world-class electric car brand, which itself is not conflict and contradiction.
I think electric cars must have a profit path.
I hope to find a gradually profitable ecology in Deep Blue this year and next year.
Auto House: because the market is getting more and more rolling, if you don’t take into account the profit factors, will you join the price war and be more relaxed? Deng Chenghao: well, I think with the price war, first of all, there is such a volume in the market, the price competition in the process of this volume is very normal, but I don’t think it means that profits are liberalized, so we should fight a price war desperately.
The demand of the country is not that you make the product very cheap to sell, but that your bold investment should be invested in technological research and research, marketing, brand, and market, which is what the country wants to see, not that there is no investment at the front end.
This is not the case at the back end trying to make the price into cabbage price.
Therefore, behind the liberalization of the assessment, we absolutely hope that everyone will increase their investment instead of looking for shortcuts to cash out quickly.
This is what I think.
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