On the afternoon of August 16, 2024, Zero-Run Automobile officially announced that the cumulative sales volume of its third mass-production car, the Zero-Run C11, has exceeded 160,000 units since its launch.
, Photo source: Zero-running cars.
Looking back on the development history of Zero-running cars, in order to save the decline caused by the “non-mainstream” pure electric coupe S01, Zero-running cars launched the second pure electric A00 model T03 in 2020, with rapid sales.
Based on this, zero-running began to enter the rapid financing model, and obtained more than 10 billion yuan in life-saving money through four rounds of financing throughout the year.
Sales have soared, but the guidance price after the subsidy of 65,800 to 75,800 yuan is destined to not make money.
If you cannot make blood on your own, relying solely on financing to save your life will not be sustainable.
As a result, zero-running C11 entered the market with the mission of increasing volume and making money.
At that time, Zhu Jiangming, founder, chairman and CEO of Zero Run Automobile, gave the direction to become a Xiaomi in the automobile industry.
Deepen the market with high allocation.
, There is no doubt that this strategy was successful.
In the first half of this year, the cumulative sales volume of zero-running C11 exceeded 29,000 units, ranking among the top models in its class.
Together with the subsequent model C10, it supported zero-running cars ‘revenue in the second quarter of 5.
36 billion yuan, a year-on-year increase of 23%, a net profit loss of 1.
2 billion yuan, and a gross profit margin of 1.5%. It once again turned positive.
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