On the evening of September 3, Changan Automobile announced that its German subsidiary had been officially registered in Munich.
Photo source: Changan Automobile.
According to reports, in addition to sales, marketing and services, Changan Automobile’s German subsidiary will also focus on customer insight, market research, technical regulations and regulatory certification, and product localization, marking Changan Automobile’s further deepening of European market.
, It is reported that Chang ‘an Automobile has built three major brands: Chang’ an Brand, Deep Blue Automobile and Avita.
Among them, Chang ‘an Brand has built three major brand serial brands: Chang’ an Gravity, Chang ‘an Qiyuan, and Chang’ an Kaicheng, as well as joint ventures such as Chang ‘an Ford, Chang’ an Mazda, and Jiangling.
brand.
Since announcing the overseas strategic “Inclusive All Rivers” plan, Changan Automobile’s overseas territory has been expanding rapidly and has achieved some initial results.
At present, Changan Automobile has built a global collaborative R & D layout of “six countries and ten places” and its products are sold to 77 countries and regions around the world.
In addition, Chang ‘an Thailand factory is about to achieve localized production in Southeast Asia, and Deep Blue cars have also opened pre-sales in Latin America.
In addition, on August 31 this year, Changan Automobile held a brand launch conference for the Middle East and Africa in Riyadh, Saudi Arabia, which mainly announced two things: on the one hand, it released three major brands and introduced subsequent product launch plans.
on the other hand, it announced that it will comprehensively upgrade localized operations and services.
In terms of overseas sales, according to Changan Automobile’s 2024 semi-annual report, Changan Automobile achieved sales of 1.
334 million units in the first half of this year, a year-on-year increase of 9.
7%, setting a new semi-annual sales high in the past seven years.
Among them, new energy and export sales performed well, with self-owned brand new energy sales of 299,000 units, a year-on-year increase of 69.9%. self-owned brand overseas sales of 203,000 units, a year-on-year increase of 74.9%. Return to the first electric network home page>,.
