Recently, according to media reports, BYD’s recent price reduction on the ATTO 3 model in Thailand has aroused dissatisfaction among local BYD car owners.
BYD will launch the ATTO 3 model in November 2022 (domestic BYD Yuan PLUS(parameters)| When making an inquiry)), the selling price was about 1.
19 million baht (about 242,000 yuan), and then the price was reduced repeatedly.
By the end of July 2024, it had dropped to 900,000 baht (about 183,000 yuan), a drop of nearly 60,000 yuan.
Some consumers are considering class action lawsuits.
In response to the price war, the Consumer Protection Commission of Thailand has launched an investigation into the price cuts of various electric vehicle companies, including BYD.
,,”BYD ATTO 3″, on July 31, Thai officials held talks with the CEO of BYD’s local sales agency company, and finally reached an agreement.
Starting from August 1, 2000 charging stations at more than 100 sales points in Thailand will provide free charging services for one year.
The response measures taken by BYD this time are aimed at quelling the dissatisfaction of local consumers as soon as possible.
,”BYD’s Thailand factory was completed and put into operation in July.
” Reports said that there are three main reasons for BYD’s price cuts: first, the slowdown in local economic growth, second, high household debt, and third, the oversupply of pure electric vehicles imported from China.
Due to the reduction in local car purchase subsidies, sales of pure electric vehicles have slowed down, forcing car companies to cut prices and promote sales.
(Compiled/Car Home Qin Chao), return to the home page of First Electric Network>,.
