Recently, China’s auto market sales rankings show that among the top ten models with sales, except for a few new faces such as seagulls, whether they are fuel vehicles, hybrid cars or pure electric vehicles, most of them are old and modified models that have been on the market for more than five years.
Some of the best-selling models have a history of 12 years.
This phenomenon reflects the current conservative attitude of Chinese automobile consumers when purchasing cars, especially in the field of new energy vehicles, where consumers are more cautious in their choices.
Through interviews with consumers of different ages, it was found that whether they were Lao Gao, who chose Tesla Model Y, or Xiao Li, who chose the Audi A4L for family reasons, they all tended to buy a model that has been validated by the market for a long time.
Since its launch in 2020, the Tesla Model Y has undergone many recalls and improvements and remains one of the best-selling SUVs in the Chinese market.
Since its launch in 2012, the BYD Qin series has become a “national wonder car” in the eyes of many consumers due to its excellent fuel economy and reliable performance.
Despite some controversy on the Internet, sales have remained stable.
, It is worth noting that although young consumers have high requirements for intelligent and personalized design, they are still influenced by their family’s economic conditions and the opinions of their elders during the actual car purchase process.
Take Xiao Li as an example.
Although he had a special liking for the Krypton 007 hunting version, he finally chose the Audi A4L at his father’s suggestion.
This not only reflects the importance of elders ‘opinions in family car purchase decisions, but also reflects the practical considerations faced by young people when buying cars.
Xiao Li believes that although new energy vehicles have performed well in terms of power and smart driving, they still have shortcomings in traditional technologies such as chassis adjustment and shock absorbers.
In contrast, traditional luxury brands such as Audi perform better in these aspects.
In addition, recent data shows that the sales rankings of many fuel vehicles such as Volkswagen LaVida and Honda CR-V have increased, while some new energy models such as the M7 have declined.
This shows that against the background of slowing growth of new energy vehicles, consumers ‘recognition of fuel vehicles has not declined.
At the same time, middle-aged consumers pay more attention to the social added value of the brand, while young consumers pay more attention to the actual performance and cost performance of the vehicle.
For example, the BYD Qin series has been widely welcomed by young consumers because of its excellent oil-electric hybrid performance and friendly price.
Overall, the current consumption trend of China’s automobile market shows a clear conservative tendency.
Consumers no longer blindly pursue novelty when buying cars, but pay more attention to the actual performance and cost performance of the vehicle.
Whether it is a fuel vehicle or a new energy vehicle, those models that have been tested for a long time in the market and are widely recognized can still win the favor of consumers.
This has also prompted automakers to make corresponding adjustments in product design and promotion strategies to better meet market demand.
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