In 1957, at the second China Export Commodities Fair, the chairman of Jordan’s overseas trade ordered three domestic cars.
In 2023, China exported 4.
91 million cars, successfully surpassing Japan to become the largest car exporter in the world.
From 1957 to 2023, from the first to the annual export of 4.
91 million vehicles, with the development of China’s automobile industry, the maturity of China’s overseas auto strategy and the strong performance of the new energy track.
Let Chinese cars gradually open up a road of strong cars in overseas markets, and achieve a successful leap.
Under the background of the extreme internal volume of the industry, the business of going out to sea in full swing has become an important stage to drive the increment of Chinese automobile sales and start the global business card of Chinese automobile.
Therefore, in every corner of the stage, different Chinese car brands are using the way they are best at, in their best areas of segmentation, to contribute to the great cause of Chinese cars going abroad.
As a “global pickup expert”, SAIC Chase also uses its own intensive cultivation to provide thrust for Chinese cars to sail overseas.
On September 16, the Hannover Auto Show in Germany opened as scheduled, SAIC Chase’s medium and large-scale technology pure electric four-wheel drive pickup truck eTerron 9 based on the interstellar GST platform was launched, adding another milestone to the high-end development of “Chinese cars”.
It is worth mentioning that with the successful landing of eTerron 9 in Hanover, it not only makes it the first medium and large Chinese brand pure electric pickup truck exported overseas, but also makes SAIC Chase the first and only Chinese pure electric pickup brand to enter Europe.
At the event site, eTerron 9, with a number of disruptive technologies and groundbreaking product highlights, successfully attracted media attention and heated discussion among the audience.
Based on the recognition of his first acquaintance with the European market, Xie Jiayue, deputy general manager of SAIC Chase, who is in charge of product development and marketing, said confidently at the press conference: “next year, we will continue to expand our product lineup and add 10 new models.
” each model will continue the excellent performance, comfort and durability standards known to our brand.
MAXUS has been committed to providing services and products to European customers.
We are committed to becoming the world’s leading electric light commercial vehicle and pickup company.
” ETerron 9 in Hanover is widely opened to traffic in Europe.
It is true that eTerron 9 has attracted the attention of the European market as soon as it was launched, but it is not for nothing, but because the highlights of its own products are strong enough to make it the center of public opinion and the focus of the topic.
As a medium and large technology pure electric four-wheel drive pickup created by interstellar GST platform, eTerron 9 can be said to come with a new global all-wheel drive pure electric pickup “ceiling”, with China’s leading technology, SAIC Datong’s deep understanding of new energy and pickup market.
From the unique air suspension of the same class to the smart four-wheel drive to adapt to more than 400 driving scenes From the semi-load-bearing car body to improve performance, to dual-motor four-wheel drive to achieve zero hundred acceleration 5.
8 seconds of the same level, from “China and Europe double market first” of 605 km ultra-long four-wheel drive range, to open the rear circumference expansion space.
, from the product level, no matter which bright spot is brought out alone, it is enough to surprise this group of people lying on the merit book of the fuel era.
Therefore, it is reasonable to attract the attention of consumers.
From the brand level, SAIC Chase builds cars from a global perspective, develops global standards, and creates high-quality “global cars”.
Over the past seven years, SAIC Chase has successfully entered the global pickup highlands such as America, Australia, ASEAN and the Middle East, and has won user recognition in the competition with established brands, while meeting the diversified needs of users.
step by step to create a “global pickup expert” brand image.
Of course, although SAIC Chase and even Chinese cars have long gone out to sea, in retrospect, as the birthplace of the global automobile industry, the barriers to entry for the European market have always been very high, even in the era of new energy.
In terms of energy types, SAIC Chase not only provides traditional diesel and gasoline pickup trucks, but also follows the pace of the times to launch EV pickup trucks, from StarCraft EV to eTerron 9 leading the industry, achieving full energy coverage.
At the same time, in terms of size, medium, large, medium and other full-size dabble in order to meet the needs of different users for vehicle size.
In addition, SAIC Chase pickup has a wide range of scenarios, including the explorer Interstellar H for long-distance travel and camping, and the Interstellar Bull King Cross-country pickup for cross-country enthusiasts.
It is more popular in the whole market, firmly sitting on the “preferred brand in the field of high-end pickup” at home, entering the global pickup highlands such as America, Australia, ASEAN, Middle East and Europe abroad, and becoming the “preferred Chinese pickup for developed countries in the world”.
It can be seen that SAIC Chase has gradually consolidated its identity as a global pickup truck expert.
As a backbone brand of Chinese cars, SAIC Chase has made achievements not only in the field of pickups, but also in the field of light commercial vehicles.
In the past ten years in the European market, SAIC Chase has achieved full coverage of new and old energy tracks, as well as light passengers, pickups, MPV, SUV, RV and other categories, and has become the “first choice” car brand in Europe with a number of “first models” and “first”.
The products are not only the first choice for major customers in the global postal, logistics, Shang Chao and other industries, but also received key reports from foreign media and widely reprinted by users.
In the first July of this year, a number of new energy large VAN and new energy small and medium-sized VAN products under SAIC Datong won the first and second market share in the United Kingdom, Norway, Sweden, Italy and other European developed countries, and became “the most popular electric vehicle brand in the eyes of Europeans”.
As a global brand and an important part of Chinese cars going out to sea, SAIC Chase’s achievements in the European market are only part of the epitome of its road to globalization.
looking at the domestic and overseas markets, SAIC Chase has achieved a global best-selling of all its products.
For example, in Hong Kong, China, everyone 9 won the first place in the overall MPV market in Hong Kong, and the newly listed member 7 also won the first place in medium-sized MPV in August.
At the same time, it broke the pattern of “Japan and South Korea in the world” in Australia and New Zealand, led a new energy track in South America, and has long been a pickup truck Top3 brand in Mexico.
On the one hand, the momentum of the domestic market is maintained, and on the other, the overseas market is growing by leaps and bounds, so that SAIC Chase, which has achieved 12 consecutive years of positive growth in single-brand sales and a compound growth rate of 68%, is still booming in production and sales so far this year.
The whole line takes the lead.
Among them, the performance of overseas markets is the best.
Data show that from January to August this year, SAIC Chase sold more than 58000 vehicles overseas, with new energy models accounting for 15%, successfully promoting the brand’s cumulative overseas sales of 367000 vehicles, and making “the first choice of Chinese cars in developed countries around the world” a reality.
Of course, behind such achievements is naturally inseparable from the global layout of the high-end route that Auto Chase adheres to in overseas markets.
as well as the extension of excellent products, advanced technology, rich product spectrum and distribution model adapted to local conditions, and so on.
SAIC Chase knew clearly and profoundly at the beginning of the global planning that it chose to take a high-quality route with difficulties and twists and turns, and always adhere to the quality competition route, so as to have the opportunity to make the brand go further.
Therefore, for many years, SAIC Chase has always carried out global layout and transnational operation with the attitude of “integrating into the world, pioneering and innovating”, thus forming a strong system competitiveness from brand input to after-sales service.
it has created the “overseas operation” model of Chinese automobile brands.
As a result, it has established international capabilities in the follow-up full-service chain from product development, manufacturing to marketing, sales and after-sales service, bringing excellent product quality and real value to overseas users.
this has undoubtedly improved overseas users’ experience and feelings of “Chinese smart” products, and also made SAIC Chase walk out of a new route of high-end Chinese automobile brands.
Among them, in the forging of product quality, SAIC Chase has not only realized the Euro 6 technology reserve and the world’s leading new energy technology, but also built its design and manufacturing concept on the basis of international standards and quality.
its models have passed Australia ADR certification, EU ECE certification, WVTA certification, Gulf GCC certification and other international high-standard certification to meet the high-quality needs of overseas users.
At the same time, according to the market policies, environmental characteristics, consumer preferences and user needs of different overseas regions, SAIC Chase has quickly developed products that match the needs of overseas users, bringing the commercial and travel solutions they need to overseas users.
it has boosted the hot sales of the products in Europe and other overseas markets.
For example, in the European market, SAIC Chase sent two signals to the local market through the comprehensive layout of pure electric animal cars and the creation of the “The Best EV Tech” (the best electric technology) label: first, China is the birthplace of the largest, best and hardest quality in the field of electric vehicles in the world.
Second, SAIC Chase’s logistics vehicles are professional suppliers of electric logistics that can provide system solutions in the European market from small to large.
This kind of signal transmission, let “The Best EV Tech” extend to MPV (everybody 9), pickup (interstellar EV), with the arrival of eTerron 9, make the label more substantial.
SAIC Chase’s history of overseas exploration and success is a successful case of Chinese cars going to sea, and there are many such examples, from large strategic layout to follow-up product launch, from technology research and development to brand promotion, from distribution model to marketing channel.
One by one, all for the final success of the brand note, all for Chinese cars to go out to sea in full swing.
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