Many of the stories of China’s auto market in 2024 will start from the Beijing Auto Show, which has accidentally turned into a “quadrennial” auto show.
Under the Internet traffic storm of Xiaomi, Huawei, 360and so on, few models broke out of the tight siege.
At that time, the extreme krypton MIX opened the door and sat opposite each other with a sense of existence.
Half a month after the Beijing auto show, polar krypton, the fastest IPO auto company, was listed on Nasdaq, and in the following two months, the monthly sales of polar krypton reached 20, 000, making both fame and fortune.
Then, Xiaomi SU7 began to sell more than 10,000 a month, and extremely krypton changed the style, although it retained the top three seats of medium and large pure electric SUV, and also fell behind the leek stalk of “three generations a year”.
When the industry guessed that the boomerang finally fell on the polar krypton, the polar krypton 7X was born, and the pre-sale of more than 30,000 orders was its colorful auspicious cloud.
However, the polar krypton 7X has just burst, and the unlisted polar krypton MIX has fallen into a “hot pot whirlpool”.
At that time, public opinion began to condemn the false demand.
Over the past six months the popular reputation of extreme krypton has been like a hairy belly on chopsticks.
Frosts Descent on October 23rd the dew turned to frost while his breath was soothing.
Polar krypton MIX will be available in time for the last solar term in autumn, which can be regarded as an official Ending for the harvest season.
Before it gets cold, let’s talk more about whether the usage scenarios of extreme krypton MIX are pseudo-demand, how interesting extreme krypton MIX wants, and the fact that there is a good chance that they will not be exposed. , 01. Hot pot, fishing is not a pseudo-demand, since we want to discuss the use of polar krypton MIX design scenarios, as a prerequisite, let’s first sort out the configuration that is basically not in suspense.
The prices of the two models are 279900 yuan and 299900 yuan respectively.
SEA vastness-M-frame body size– length, width and height is 4688*1995*1755mm Wheelbase for 3008mm ride space utilization-93% “overall flat” floor height-390mm entry and exit space-1480mm main driver and co-driver electric electrodeless rotating seat main driver, co-driver mobile Nakajima three sets of 2-meter super long electric slides have lidar, support vast smart car 2.
0800V architecture The maximum power of the motor 310kW, the highest speed 180km/h standard endurance version is equipped with 77kWh iron phosphate lithium battery, the maximum longevity 550km version is equipped with 102.
784kWhternary lithium battery, and the maximum longevity 702km under operating conditions.
SEA vastness-M architecture is the beginning of everything.
In the conversation session after the press conference CEO an Conghui of extreme Krypton Intelligent Technology revealed more details of the SEA vastness-M architecture to the media.
After we released the vastness architecture, we immediately carried out the development of the vastness-M architecture in order to build the car of the future.
The “car of the future” refers to the Robotaxi built in partnership with Waymo, the self-driving company owned by Google’s parent company.
In order to undertake the customized car development of Waymo Geely invested another 7 billion yuan to add an M of Mforce mobility to the vast architecture.
Vice President Yang Dacheng revealed that when we were developing the vastness-M architecture, including polar krypton MIX products, we developed it from the inside out.
The future structure, or the future car interior space is more important, in the city, the external size of the car can not be too long, so finally we find a way to maximize the internal space, and then keep the outer size to a minimum.
At the press conference, an Conghui said: “this travel robot built by the vast-M architecture will be the first mass-produced native self-driving car in the world.
” At the same time, he also revealed that the custom car made by Polar Krypton for Waymo has been tested in the United States.
, as can be seen from the PPT glanced at the press conference, the car will be a four-seat version of the Robotaxi, two more seats than Musk’s Cybercab, and also have a large screen.
For driverless taxis passengers are the only ones they need to serve because there is no driver.
However, although both China and the United States are constantly exploring Robotaxi, the relevant laws and regulations of L3 are still in demand, and the Robotaxi of L4 should remain in a “testing” state for some time.
But polar krypton continues the core concept of Robotaxi serving passengers, extending it to “pay more attention to human-to-human interaction while paying attention to human-vehicle interaction”.
So there is the polar krypton super cockpit and the polar krypton MIX.
, as the first model of the vastness-M architecture, the polar krypton MIX completely removes the fixed B-pillar of the traditional car, and through the electric opposite way, the maximum entry and exit space of the polar krypton MIX door is close to 1.
5m, ultra-low threshold “full flat” floor, three groups of 2m super-long electric slide rails, and the main and auxiliary driving 270 °electric stepless rotating seats make the vehicle finally show the front and back rows facing each other.
The way the small table opens on the mobile island.
is more like Tesla Robovan than Tesla’s Cybercab and some early music talent shows.
It can be said that all scene designs of Polar Krypton MIX are based on opposite doors and sliding rotating seats.
According to the official introduction, polar krypton has built nine kinds of spatial scene layout modes for MIX, which can be controlled by car or voice, and users can also realize custom adjustment and one-click seat layout through unlimited expansion through the scene workshop.
Which also includes the “hot pot vortex” mentioned earlier, let’s review it first.
Before the launch of the new car Yang Dacheng shared a video about the new car polar MIX.
The picture shows the front seat of the car turning and the front passenger facing the rear passenger.
The small table in the middle of the car has been opened with a pot of hot pot, hairy belly and other dishes, as well as four bowls and chopsticks.
The cabin of the polar krypton MIX has become a small box of the hot pot bureau.
Prior to this, extreme krypton MIX also promoted scenes such as playing mahjong, beating eggs, fishing, and so on.
For a while, netizens complained that they wanted to go viral: “the air-conditioning pipes are absorbed with fabric interiors and ceilings, which is refreshing, and whoever gets on the bus is confused.
After one brake, two severe scalds.
the other brake, two severe scalds.
After that, netizens remembered that Liu Tao, joint CEO of Zhiji Automobile, had made dumplings in the back of the car before, and the poster at the beginning of this year also rinsed hot pot in Zhiji LS7, and Changjing, founder of Jishi Automobile, put forward the idea of car toilet.
,The “fake demand” of new energy automobile companies began to brush the screen, even more than complaining about laundry beads in a short time.
According to Zhijia.
com there is nothing wrong with the scenes designed for publicity whether it is eating hot pot making dumplings or going to the toilet.
Because the so-called fake demand complained by netizens did not change the original vehicle design, nor did it force consumers to pay for the above-mentioned design.
When you have a new energy car that can discharge externally, rotate the seat and put a small table on the mobile island, it makes no essential difference whether it is used to put fruit dishes, hot pot, or computer eggs.
In terms of product promotion, even hot pot is a more out-of-circle choice.
after all, for Chinese people, hot pot is easier to express the emotional attribute of friends getting together than other meals.
by the way, it can also preheat the 60-second fast air exchange, cold and hot double drum fan, Joule heat pump air conditioner exposed at the press conference.
To say the least, MINIEV in Liuzhou can have hooks for snail lion powder, but polar krypton MIX in Hangzhou can’t have a table for hot pot? , 02.
As a polar krypton Volkswagen T1, according to the usual practice, Zhizhi Network will horizontally refer to the competition of the new car when it is launched, and pull out a special Excel for workers to directly compare the data.
But frankly speaking the competition for polar krypton MIX is not easy to find and the official poke at the press conference gave a hint.
, 
, in order to demonstrate the flexibility of the polar krypton MIX body, the polar krypton official compared the polar krypton MIX with the Audi Q5 e-tron, MINI COOPER, and the ID.
BUZZ five-seat version.
After testing, the minimum turning radius of the polar krypton MIX is only 4.
95m, while none of the above three models have completed the challenge.
, but both failed players, Audi Q5 e-tron and MINI COOPER all left a decent figure, only ID.
BUZZ was photographed with a chapter of “elimination”.
ID.
BUZZ Volkswagen official electric version T1, officially unveiled in 2022, body size 4712mm x 1985mm x 1937mm, wheelbase 2988mm.
The wheelbase of the polar krypton MIX is 20 mm longer on the premise that the length of the body is 24 mm shorter than that of the ID.BUZZ. Of course, these 20mm should not be experienced in daily use, in other words, the two cars are almost the same size.
But considering ID.
BUZZ, which has not entered China for a long time, the competition of polar krypton MIX is not so much ID.
BUZZ as distant Volkswagen T1.
An Conghui and other polar krypton executives have said many times, “Polar krypton never makes boring electric cars.
” The Volkswagen T1 is the least boring car since the birth of the world’s auto industry.
open the same opposite door Volkswagen T1 can hold 60s and 70s.
The story of T1 can be told from the Berlin Wall to Woodstock.
Search for old photos of T1 and you can find everything in the car.
surfboards fishing rods desserts dressing rooms suitcases tents jumping pets kissing lovers.
, excluding nationality, race, belief, orientation and even times and positions, the needs of young people are always very similar.
After half a century, extreme krypton MIX once again tells the story of a young man.
Polar krypton MIX is more like T1 than ID.
BUZZ while the main ID.
BUZZ doesn’t even open the door. , 03. The market is so big that there should be room for “unpopular styles”.
There is a very old Internet buzzword: “A good-looking skin is the same, but an interesting soul is one in a million.
” For polar krypton, there is a price behind one in a million.
In an interview after the press conference, CEO an Conghui admitted that the polar krypton MIX is the most challenging project in Geely’s engineering research and development in the past 30 years.
The research and development cost of the polar krypton MIX is 2.
8 times that of a medium and large SUV, and the development cost of the electric car door alone is more than 400 million yuan.
There is also a lot of controversy among us.
Especially on the premise that the loss is expanding.
According to the results of the polar krypton second quarter, the revenue of polar krypton exceeded 20 billion yuan in the second quarter, up 58% from the same period last year and 36% from the previous quarter, setting a record high of 17.
2% gross profit in the first half of 2024.
In the first half of 2024, the revenue of polar krypton was nearly 35 billion yuan, an increase of more than 60% over the same period last year.
However, although total revenue in the second quarter increased by 58% year-on-year, the net loss increased by 28.
7% year-on-year.
This non-negligible financial data reveals that the cost of expanding market share, R & D investment and other expenses of Polar Krypton is further higher.
Dai Yong, deputy CFO of Geely Automobile Group, said: “on the premise of higher sales and higher gross margins, Polar Krypton will strive to achieve the goal of turning losses into profits (in accordance with Hong Kong Financial reporting Standards) in 2024.
When it went to market, polar krypton set a goal of not only making a profit, but also selling 230000 vehicles, which required polar krypton to sell more than 29000 per month in the last quarter of 2024.
Lin Jinwen Vice President of Polar Krypton Technology admitted that it is not easy
.
But we are very confident that we can finish it.
Because the new product 7X is in production, MIX has just launched.
Especially at the end of the year, according to past experience, the fourth quarter usually accounts for more than 30% of annual sales.
Coupled with the landing of new products, the channel is increasing, we opened the delivery of right-hand rudder cars overseas, started small batch delivery last month, and then began to gradually make efforts.
Although Lin Jinwen is so confident, there is an inevitable reality that the polar krypton MIX will not replicate the popular style of the 7X.
Price is the most important factor.
Although the vastness-M architecture also belongs to the vast structure, the versatility of parts is about 40-50%, but the manufacturing cost behind such different models should not be underestimated, just to ensure that the hidden B-column does not have safety problems.
Polar krypton is equipped with two ultra-high strength steel columns about 70 mm in diameter for each door, each of which is made of 2000 MPA integrated hot gas expansion steel columns, which is bound to push up the cost of bicycles.
Only part of the cost of the door, Yang Dacheng revealed, is 5 times that of opening the door.
Some media have defined the price of polar krypton MIX as cheap at the production level but high at the consumer level.
This kind of positioning is also the most different place between polar krypton MIX and Volkswagen T1.
Since T1 was produced in postwar Germany, after the economic merger of the British and American-occupied areas, the West German economy ushered in an opportunity for revival.
at this time, Germans generally need a kind of simple structure, cheap structure, easy maintenance, huge space, capable of carrying people and loading goods.
T1 is such a car that conforms to the historical trend.
In the first year of production the total output of T1 models reached 9541.
In July 1967 Volkswagen T1 officially stopped production at its Hanover plant in West Germany with a total production of 1960542 vehicles.
Volkswagen T1 in Brazil continued production until 1975, the specific production is unknown.
Unlike Polar Krypton 7X from its debut to its launch, Polar Krypton did not immediately announce MIX orders and searched various social media for “Polar Krypton MIX”, which is a high-frequency word.
Since when our automobile industry began to require that every product of every car company must be “exploding”, innovation and mediocrity have become a crime.
Lin Jinwen and extreme Krypton obviously envisioned this situation: “extreme Krypton Mix is so innovative that ten people have ten different ideas, so this car also needs to be explored, and we will constantly adjust and optimize our pace according to the performance of the market, including the advice given to us in the follow-up.
I would like to add that 71.
1% of the current order is a long-term version of 299900.
The user group accepts this price, and not only accepts this price, but also buys all the equipment they can buy.
Because to do an innovative thing, it is difficult to completely accurately grasp the pulse, every technology-led R & D company is constantly leading the times.
An Conghui added, “Tesla had the same attitude at that time.
At the end, I wrote: stand on Polar Krypton unequivocally, and when the 2025 Polar Krypton 001 was replaced, I clearly thought that there was something wrong with the rhythm of Polar Krypton products, and this time I also unequivocally supported Polar Krypton MIX.
The reason is simple: at a time when many car companies are responding to the homogenization of electric vehicles, extreme krypton is one of the few companies that have taken practical action.
At the press conference, an Conghui asked why the homogenization of cars was so serious that compared with the development of automotive software, the evolution of hardware was so slow that despite the rapid development of self-driving technology, cars still look the same for a hundred years.
So polar krypton MIX was piled up with more than 1000 patents.
But another reason why it is difficult to point out is that the domestic electric car market is already so crowded that it takes courage for companies to give up a certain model to challenge the new design.
Compared with other enterprises the courage of extreme krypton has more advantages.
As the manufacturer of Waymo driverless cars, instead of letting the production line of the vast-M architecture be supplied only by Waymo, it is better to give a different sample to the homogeneous electric car market, eat two fish with one fish.
If the door is an ordinary door, less than 200000, do you want it? This is a question I heard at the end of the show, and it is also a question that the polar krypton executives constantly respond to the media.
Lin Jinwen stressed: “our business logic is that there must be enough SKU and enough standard version, so that users do not have to worry about buying low or high configuration.
” This is the consistent practice of polar krypton over the years.
According to Zhijia.
com, the courage of extreme krypton is not only the mass production of MIX, but the decision to put the “hidden B-pillar door” + “master and deputy driver 270° optional” as standard.
Of course, innovation may come at a price, and we also believe that this car will have some positive effects on the industry and its understanding of future travel.
I think as long as we do this, it will be enough.
Another sentence of an Conghui: “the innovation of extreme krypton is not to win others, but to change tomorrow’s travel.
” “the same values are expressed.
I don’t really like the grand narrative of the car company, but I’m glad krypton didn’t match those too “innovative” designs.
“Thank you for extreme krypton” is a bit too much, but it’s worth a RESPECT.
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