Kuaidi Technology reported on December 18 that a few days ago, the much-awaited Chery iCar V23 square box pure electric SUV was officially launched.
The limited time starting price is only 99,900 yuan, which seems quite affordable.
, this car was generally favored before it was launched.
The reason was that the design was really amazing.
It perfectly integrated fashion and classics.
It was definitely one of the most attractive cars this year.
However, what was surprising was that On the night of launch, a large number of small-scale car owners refunded their orders.
The reason for this is due to many reasons.
For example, the launch conference was too lengthy and could have ended at 20:30, but it was forcibly postponed for more than an hour.
for example, the technology configuration that is popular among young people was actually packaged and sold, and to obtain it, you have to spend an extra 10,000 yuan.
It is precisely because of this that 
aroused strong dissatisfaction among would-be car owners and target car owners, which in turn led to a large number of cancellations.
It can be said that everything was fine in the early stage, but in the end, everything went wrong.
This afternoon, Su Jun, chief product officer of iCAR and also the leader of the V23 model, released the latest adjusted rights and interests.
He said: After the V23 was launched, we carefully read everyone’s feedback.
The press conference was indeed lengthy and long-winded.
Here I bow and apologize to everyone! Please understand, I just like the V23 so much that I want to tell you the characteristics of this car in detail.
We have received everyone’s opinions.
We listened to advice and corrected our mistakes.
We decided to adjust the rights and interests of each user: , 1.
For each small order user, your luggage rack + car clothes can be transferred to 50,000 points, and we will give you an extra 50,000 points, totaling 100,000 points.
You can exchange for a technology comfort bag for 0 yuan, or you can exchange for high-quality products in the mall at will., 2. If users cannot catch up with the national compensation due to our poor delivery, we promise to make a full refund., 3. Users who have already locked the order and picked up the car will enjoy the above rights and interests.
, At the same time, when he replied to netizens in the comment area, he said that users who had canceled subscriptions could contact the dealer to restore relevant rights and interests.
It is never too late to make amends when a sheep is lost.
Knowing your mistakes can improve greatly.
I hope that this equity adjustment can retain and bring more sales to V23.
This once again sounds the alarm for car companies: a good start does not mean a good end.
Only by thinking from the user’s perspective can you create a truly popular model.
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