Chery spokesperson: Don’t misread the “345” strategy for personnel efficiency

Recently, a screenshot of the spirit of Chery’s July Economic Management Council meeting was circulated on the Internet, mentioning the need to “achieve three people to do five jobs and get four people’s wages”, causing online attention and various interpretations.

The media verified with Jin Yibo, a spokesman for Chery Group, that the personnel efficiency “345” strategy mentioned in screenshots of internal publications circulated online was a performance management goal and the experience of some companies in exploring management innovation in the early years.

the aim is to improve work efficiency and quality, not simple workload addition and subtraction and cost reduction.

More importantly, Chery’s “345” strategy not only improves efficiency, but also places special emphasis on caring for employees and improving their happiness.

However, many comments on the Internet ignore these backgrounds and connotations and completely misinterpret them.

In fact, if you take a closer look at the spirit of this meeting, you can see a complete explanation.

It is mentioned in the original article that “to study the improvement of personnel efficiency, work quality and work ability, and to establish a human efficiency model of the business sector, we must bear in mind that it cannot be understood as a simple addition and subtraction to really realize that three people do five people’s work and get four people’s wages.

” At the same time, the spirit of this meeting used a lot of space to emphasize the need to strengthen employee care services, and in the requirements for leading cadres, it was clearly put forward that “we should abandon the simple and rude tactics of the crowd and fatigue in the past, and make every effort to build ‘Happy Chery’.

We should treat employees like family members and be responsible for their health and happiness.

” “it is necessary to improve the efficiency of overtime work and resolutely put an end to overtime that is ineffective and without quality.

” The picture shows the original spirit of the meeting of the Economic Management Commission in Chery’s internal publication.

Jin Yibo also told reporters Chery’s “three little things”: first, Chery has paid a fixed salary on the 15th of every month for 27 years since it started from the “cottage”, and has never been delayed once in 27 years.

Even in the most tense period of the capital chain, the company should borrow money to ensure that employees’ wages are paid on time.

Second, in the face of the financial crisis and the negative growth of the industry over the years, many enterprises have made large-scale layoffs, but Chery has never laid off staff in large quantities, hoping to keep everyone’s “rice bowls” no matter how difficult it is.

Third, in the past 10 years, Chery has generally adjusted employees’ salaries for eight years, with different increases according to employees’ annual assessment results, of which the lowest increase should also ensure that employees’ living standards do not decrease with rising prices.

There is only a tight capital chain in 2019 because of capital increase and share expansion, and there is no general adjustment in 2020 because of the operational difficulties of COVID-19.

In Chery’s view, these “three little things” are what the enterprise should do, reflecting Chery’s care for its employees.

In just 27 years after its establishment, Chery has developed from a “small cottage” in a barren shack to today’s “Fortune 500”.

Without a self-driven culture of struggle, a sense of “one mind” of values, employee care and team cohesion, it is hard to imagine that generations of Chirui can consciously struggle and create today’s performance through “coercion”.

At present, Chery has become one of the fastest growing companies in the automobile industry, and has repeatedly encountered excessive attention in the short term, causing negative effects, which may also be an inevitable “lesson” in Chery’s rapid growth, Jin Yibo said.

It is reported that Chery recruited more than 3000 college students in 2023, most of whom came from 985,211 colleges and universities, and nearly 90% of them still chose to stay in Chery.

This year, Chery recruited more than 3400 college students to Wuhu to participate in Chery’s second venture.

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Link to this article: https://evcnd.com/chery-spokesperson-dont-misread-the-345-strategy-for-personnel-efficiency/

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