Fast Technology reported on June 9 that at the recently held 2024 China Automobile Chongqing Forum, major players in various domestic car circles held heated discussions on topics such as price wars and internal scrolls.
Li Xueyong, deputy general manager of Chery, said that the Chinese automobile market has indeed been very difficult recently and everyone is very excited.
Li Xueyong believes that it is impossible not to fight a price war.
This is a market economy behavior, but it is not advisable to sacrifice value as a prerequisite for a price war.
Among the corresponding prices, creating the best value for consumers is the best solution.
He also said that it is precisely because of the so-called serious involution and price war that on the other hand, it has also helped Chinese brands continue to rise, which is a reflection of the value of Chinese brands in terms of technological progress and cost advantages.
Wang Chuanfu, a car company that holds similar views to Chery Li Xueyong, and BYD, said at this forum that industry corruption is a reflection of market competition and a natural law of the market economy.
From mobile phones to home appliance industries, the process of survival of the fittest has promoted technological breakthroughs and industrial upgrades.
He encouraged the industry to actively embrace competition and stand out from it.
Geely, Huawei and other companies have put forward higher requirements for price wars.
, Yang Xueliang, senior vice president of Geely Holdings, said that competition among automobile companies should not be limited to price wars, but should cover multiple dimensions such as technology, quality, brand and service quality more broadly.
At the same time, he also called on automobile companies to adhere to the moral bottom line, not reduce costs at the expense of product quality, and not gain short-term benefits by deceiving consumers.
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