In July, the auto industry entered its weakest month of the year.
The influencing factors include, but not limited to, the hot weather makes people reluctant to go out, consumers are less willing to buy.
some car companies take a long time off from high temperature, and the car market entered a recuperation period in July.
For all this, the monthly sales of some car companies are not very satisfactory.
A few days ago, Changan Automobile released production and sales figures for July 2024, with production of 145300 vehicles, down 34.
12% from the same period last year, and sales of 170600 vehicles, down 17.
86% from the same period last year.
From January to July this year, Changan automobile production was 1.
3793 million, down 0.
43% from the same period last year.
car sales were 1.
5047 million, up 5.
71% from the same period last year.
From January to July, Changan automobile independent brand sales were 1.
2605 million, up 5.
82% from the same period last year.
independent passenger car sales were 919000, up 1.
77% from the same period last year.
independent brand overseas sales were 228600, up 67.
65% from the same period last year.
and Changan automobile independent brand new energy sales were 344400, up 59.
80% from the same period last year.
Among them, Changan Qiyuan delivered 85413 vehicles from January to July, Deep Blue delivered 100579 vehicles from January to July, Avita delivered 32655 vehicles from January to July, Changan Motor sold 715895 vehicles from January to July, Changan Kaicheng sold 141086 vehicles from January to July, Changan Ford sold 128432 vehicles from January to July, and Changan Mazda sold 41,169 vehicles from January to July.
Fuel vehicles accounted for more than 70%.
In July, Changan independent brand sales of 139000 vehicles, down 18.
5% from the same period last year, down 26.
3% from the previous month.
autonomous passenger car sales of 97000, down 28.
1% from the same period last year, down 29.
8% from the previous month.
In addition, overseas sales of independent brands in July were 25000, up 26.
1% from a year earlier, down 13.
4% from a month earlier, while sales of new energy from independent brands were 45000, up 14.
9% from a year earlier and down 28.
6% from a month earlier.
Of these, 16721 vehicles were delivered by Deep Blue in July, an increase of 26.
9 percent over the same period last year and 0.
4 percent from the previous month.
Changan Qiyuan delivered 12445 vehicles in July, down 18.
0% from the previous month.
In July, Avita delivered 3625 units, an increase of 103.
0% over the same period last year and a drop of 22.
6% from the previous month.
In July, independent overseas sales of 25000 vehicles, up 26.
1% from the same period last year, fell 13.
4% from the previous month.
In the domestic market, the sales of Changan independent brand suffered a certain impact in July.
Due to the hot holidays and the traditional off-season in the auto industry, consumers are less willing to buy cars and market demand has decreased, resulting in a decline in overall sales.
This downward trend not only reflects the impact of seasonal factors, but also reveals the intensity of market competition.
At the same time, in terms of exports, Changan independent brands are also faced with challenges.
In the short term, due to lack of capacity, shipments in overseas markets have slowed down, resulting in a decline in export sales.
Capacity problems not only affect the timely delivery of products, but also may have a negative impact on brand image and customer satisfaction.
Changan Automobile has accelerated its development in the field of new energy in recent years, which conforms to the development trend of the global automobile industry.
However, from the current model sales structure of Changan Automobile, its fuel car series, that is, Changan Gravity, still occupies a large share of the market, accounting for more than 70% of the sales.
This data clearly shows that although new energy is the development direction of the automobile industry in the future, fuel vehicles still occupy a dominant position in the sales of Changan automobile.
For Changan Automobile, the development of new energy vehicle market is undoubtedly an important strategic direction, which is not only related to the long-term development of enterprises, but also a positive response to the general trend of the market.
However, in the real market environment, fuel vehicles still have a large consumer group and stable market demand.
Therefore, it is also very important for Changan Automobile to stabilize the fuel vehicle market.
This is not only the need to maintain the current sales performance of the enterprise, but also to make a smooth transition to the new energy era and ensure that the enterprise moves forward steadily in the process of change.
Changan gravity as the representative of fuel car series, its market performance is directly related to the overall sales performance of the enterprise.
At a time when the new energy vehicle market is not yet fully mature, fuel vehicles are still the main source of profit for Changan Automobile.
That’s why we can see that the emergence of a new generation of CS75PLUS carries more weight than any new energy product in Chang’an.
However, according to Changan’s consistent speed of new car release, Changan has been slower than ever since the debut of the new generation of CS75PLUS.
The reason may be that the attention of fuel vehicles is not high, and the competitiveness of the current CS75PLUS is still very strong, resulting in repeated delays in the release of a new generation of CS75PLUS.
In fact, at the moment of electrification transformation, many car companies upset their positions in the process of transformation, not only lost the fuel vehicle base, but also failed to seize the opportunity of new energy.
Therefore, what these car companies should think about is how to maintain strategic focus in case they take care of one or the other.
At least from this point of view, Changan Automobile is performing well.
New energy is still laying a good foundation, of course, in the era when everyone is doing new energy, these car companies not only focus on the sales of their own new energy brands, but also need to seize market opportunities and consumers’ minds through new cars.
As long as we grasp the heat and stickiness of public opinion and consumption ideas, it will be of great help to the development of new energy in the future.
Changan Qiyuan, an increasingly emerging car brand, has successfully launched A05, A07, Q05 and other models, and now it will usher in a new family member-Changan Qiyuan E07.
This car is positioned as a new high-end digital car, and its appearance will bring unprecedented driving experience to consumers.
Equipped with the new SDA platform, Changan Qiyuan E07 is committed to creating a new outdoor mobile space for users with its flexible body design, cutting-edge intelligent driving system and intimate intelligent service.
It is worth mentioning that, as the world’s first mass-produced variable-shape new car, Changan Qiyuan E07 has truly realized the function of one vehicle with multiple uses, which will undoubtedly bring a profound change to the automobile industry.
The Deep Blue brand has also made frequent moves recently.
In June this year, the launch of the Deep Blue G318 caused a warm response in the market.
In a short period of 120 hours, the number of orders exceeded 14126 units, which can be said to be popular on the market and can be delivered on the market.
Then, on July 25, Deep Blue S07 also officially entered the market with a reasonable price range and limited time offers.
This car is equipped with Huawei dry intelligent driving assistance system, equipped with high-speed navigation assistance and intelligent parking assistance and other high-tech functions, becoming the first Huawei smart driving system below the 200000 price point, with great market potential.
The product line of Deep Blue Automobile in the futureIt will be further enriched.
In September, the Deep Blue L07 will be available to consumers.
This car is the crystallization of deep cooperation between Deep Blue Motors and Huawei.
It will focus on smart technology to refresh users ‘smart driving experience and herald a new model of future travel.
At the same time, Deep Blue S05 will also be unveiled this year.
It uses a new attitude of technology to realize connection with all things, interacts intelligently, achieves harmonious coexistence with nature, and constantly explores new spaces and decodes new fields.
With the arrival of the second half of the year, the Avita brand will also fully enter the extended-range field and use the strategy of “EV+REEV flying together” to form a rich product line to meet the diversified and full-scenario needs of the market.
The much-awaited Avita 07 and a brand new sedan product are also about to be launched.
The Avita 07, as the third model under the Avita brand, will enter the market as a mid-sized SUV, offering two power options: pure electric and extended range.
It is expected to be equipped with Huawei’s advanced intelligent driving system and equipped with the latest Hongmeng cockpit and efficient power battery.
In terms of intelligent driving, Avita and Huawei have joined hands to jointly promote a new era of travel.
Avita will be the first brand to be equipped with Huawei Gankun ADS3.0. This system will provide users with unprecedented intelligent driving services, including upgraded experiences in architecture, security, scenarios and parking.
Such cooperation will undoubtedly inject new vitality into the Avita brand and also heralds the further development and popularization of intelligent driving technology.
Although Chang ‘an is a traditional state-owned company, Chang’ an Automobile has always been at the forefront of all automobile companies in terms of marketization.
Especially in the face of the new era of electrification and intelligence, Changan Automobile makes full use of its own electrification advantages and actively maintains close cooperation with Huawei, which is intelligent and powerful.
The result of this “strong alliance” is that Changan Automobile can quickly occupy the key to the market.
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