In China’s auto market in the past two years, I believe many people have a consensus, that is, the overall “orderly development in chaos”.
The so-called “orderly” refers to the development of the automobile industry and the steady transformation of new energy.
The so-called “chaos” is in this stage of development, the outbreak of price war, moral war, public opinion war, internal volume, internal friction.
So, in this case, what qualities should a “good” car company have? The answers may be as follows: stabilizing the fuel vehicle market, the new energy transformation is beginning to bear fruit, there is basically no black material for each sub-brand, product planning meets the market demand, the overall profit is OK, the senior management team is “not ashamed to ask”, and has made corresponding preparations for the future.
Perhaps many car companies have maintained good performance in some of the above aspects, but it is by no means an easy task to do all these elements well.
At present, in the course of enterprise development, Changan Automobile, which has experienced several rounds of ups and downs, is obviously an object of concern, especially as a state-owned enterprise, it is more commendable.
According to data, Changan automobile sold 1.
334 million vehicles in the first half of this year, up 9.
74% from the same period last year.
Of these, sales of independent brands were 1.
1213 million, up 9.
88 percent.
sales of independent passenger cars were 821900, up 7.
01 percent.
overseas sales of independent brands were 203200, up 74.
85 percent.
and sales of independent brand new energy vehicles were 299000, up 69.
87 percent.
Not long ago, Changan Automobile issued a semi-annual performance forecast for 2024, which is expected to achieve a net profit of 2.
5 billion yuan to 3.
2 billion yuan from January to June, a decrease of 58.
19% to 67.
33% compared with the same period last year.
After deducting abnormal profits and losses, the net profit belonging to shareholders of listed companies (deducting non-parent) is 800 million yuan to 1.
5 billion yuan, a year-on-year change of-35.
58% to 20.79%. It is possible that Changan Automobile’s performance is not the best in terms of single sales or profitability, but it is certain that Changan Automobile must be the most stable in terms of all dimensions.
As Wang Jun, president of Changan Automobile, said, “in an era of change, we should be encouraged to make such achievements.
” Yes, in this era of change, that is, an era of “chaos”, many car companies have lost their strategic determination, and the result is serious backwardness, so there is no need to give an example here.
Of course, it also makes steady progress for many determined and strong car companies, such as Changan Automobile.
The more you are in a turbulent environment, the more you have to keep calm.
In early July, Changan Automobile organized a mid-year communication meeting with the theme of “one goal, go together”.
Just like the Battle of the Rivers, no matter what situation you face, you have to keep a steady state of mind.
“then we can control the interests and wait for the enemy.
” Wang Xiaofei, vice president of Changan Automobile, summed up Changan Automobile in the first half of the year with three words: volume, New, extension.
The first one is the volume, which is in terms of price, technology and traffic.
The second is the new, the new is the result of the volume, as an automobile enterprise, the volume is cruel, but also has positive significance, it will exist a survival of the fittest, good money to drive out the bad money.
The third is Tuo, in the process of innovation, everyone in every enterprise is trying to find ways to open up more living space ecologically, such as opening up overseas like a raging fire in the first half of the year.
In the current treacherous automobile market, the view of “volume” put forward by Wang Xiaofei is like a mirror, which profoundly reflects the current situation of white-hot competition in the automobile industry.
From subtle price fluctuations to macro technological innovation, from the rapidly changing network traffic to the competition for market share, every detail is full of gunpowder smoke and competition.
Chang an Qiyuan’s “Zhenxiang Family” series of models is the outstanding one who stands out with the price strategy in this fierce market competition.
Changan Qiyuan A05 true fragrance version, with its 78900 people-friendly price and diversified energy allocation, which can not only plug in but also extend range, but also has a pure electric range of 70 kilometers, has undoubtedly become a popular cake in the market.
Look at the true fragrance version of Changan Qiyuan Q05, the price positioning since 96900, together with the 125km pure electric life capability of the three models, has undoubtedly increased its market competitiveness.
The true fragrant version of Changan Qiyuan A07 brings the 700km pure electric car into the price range of 150000 with a price of 135900, which not only breaks the convention of the market, but also redefines the performance-to-price ratio of pure electric car.
In this “volume” competition, Changan Automobile did not choose to escape, but to meet the challenge with more high fighting spirit.
This kind of “volume” spirit is not only an accurate grasp of the current market situation, but also a vivid embodiment of Changan Automobile daring to shine its sword and self-breakthrough.
However, Changan Automobile does not stop at price competition, it also shows extraordinary strength in technological innovation.
The success of Chang’an Qiyuan series models is inseparable from the omni-directional support of digital intelligence manufacturing, mathematical intelligence technology, mathematical intelligence products and mathematical intelligence services.
The “Qiyuan speed” in which sales exceeded 100000 units in just 7 months is not only a confirmation of Changan Automobile’s profound technical background and strong production strength, but also an affirmation of its leading position in the “digital intelligence automobile field”.
The “new” emphasized by Wang Xiaofei is the core strategy for Changan Automobile to seek differentiation and achieve a breakthrough in the fierce competition.
In the face of the ever-changing market environment and increasingly diversified consumer demand, Changan Automobile is driven by innovation, no matter in terms of communication content, marketing methods, product design and technology upgrading.
Break the rules.
Especially in the field of new energy, Changan Automobile has won wide acclaim in the market by virtue of many brands, such as Deep Blue, Qiyuan, Avita, etc.
, following the market trend and continuously launching new models that meet the expectations of consumers.
Sales figures are the strongest proof: Changan Qiyuan delivered 72968 vehicles from January to June, 83858 Deep Blue cars and 29030 Avita in the same period.
These achievements are the fruits of Changan Automobile’s “new” strategy.
On the basis of “volume” and “new”, Changan Automobile pays more attention to the future development and actively expands the living space.
On the one hand, by strengthening the development of overseas markets, improve the quality of products and services, and further consolidate and expand its share in the global market.
The globalization dimension of Changan overseas production capacity and the acceleration of new product introduction, based on Southeast Asia and other markets radiate the world.
On the other hand, through in-depth cooperation with Huawei and other technology giants, we will jointly explore new areas of intelligent Internet-connected vehicles, which will inject new vitality into our long-term development.
The transformation and upgrading of the automobile industry provides new ideas.
In the medium and long term, the intelligent dimension of Changan and Huawei BU equity enabling products, strengthen the brand label of Changan intelligent car enterprises, and enhance the competitiveness of models.
As Wang Xiaofei said, Changan Automobile shows that it is “not afraid of rolls” and develops more towards “new” and “extension”, which is not only the support of strong system strength and deep technological reserves, but also the innovative spirit and the tenacity that Changan people carve into their bones.
Under the change of the automobile era, each step is based on the layout and planning of “long-term doctrine”, and follows the “third Entrepreneurship-Innovation Entrepreneurship Plan” to implement.
Wang Jun, president of Changan Automobile, has said on many occasions that the current competition will accelerate the deep integration of the automotive industry with AI, including communications 5G, next-generation communications technology, energy, data and other new factors, and accelerate the arrival of new cars.
“We always believe that new energy vehicles are only prefaces, and new cars are the real future.
” In the history of human transportation development, automobile is undoubtedly a revolutionary innovation.
It has not only reshaped the way we travel, but also become a symbol of civilization and progress in modern society.
With the continuous evolution of science and technology, automobile technology is also coruscating new vitality with each passing day.
From the initial attempt of steam locomotives to the rise of electric vehicles, every technological jump reflects the pace of human civilization.
Changan Automobile, as a leader in China’s automobile industry, understands the true meaning of the progress of automobile technology.
They observed that the development of cars has always revolved around the three rigid needs of human society: information exchange, migration and access to energy.
These three demands, like the three driving forces of automobile technological progress, jointly promote the development of the automobile industry.
Under the guidance of this concept, Changan Automobile has an insight into the needs of users and has made every effort to create an evolutionable new car-Changan Qiyuan E07.
The world’s first mass production variable model has not only realized the variation of shape, software and function, but also made a complete innovation and evolution in hardware and software electronic and electrical architecture.
Changan Qiyuan E07 is not only an epoch-making product for Changan Automobile, but also an important pawn in the enterprise development strategy.
This car not only embodies the essence of technological innovation of Changan Automobile over the years, but also indicates the overall upgrading of the brand image and the new journey of market expansion.
From the perspective of technological innovation, Changan Qiyuan E07 is undoubtedly the crystallization of Changan automobile R & D capability.
As the first mass-produced variable new car in the world, it creatively combines the spacious space and superior passability of SUV, the flexible handling and ride comfort of cars, as well as the strong bearing capacity and multi-function expansion of pickups.
Such design ingenuity not only makes Changan Qiyuan E07 unique in the market, but also highlights Changan Automobile’s keen capture and precise satisfaction of the diversified needs of consumers.
Further speaking, the appearance of Changan Qiyuan E07 also has an inestimable impact on the expansion of the market territory of Changan Automobile.
With the unique selling point of “one car is worth more than one car”, this car can easily cope with the personalized needs of different user groups.
Whether it is family outings, self-driving adventures or commercial transportation, Changan Qiyuan E07 can provide excellent performance, thus helping Changan Automobile stand out in the fierce market competition and attract more consumers’ attention.
Not only that, Changan Qiyuan E07 also marks a major breakthrough for Changan Automobile on the road of digital intelligence transformation.
The car is equipped with a highly intelligent system, relying on the advanced SDA platform and powerful computing architecture to successfully realize the digital mapping of automotive products.
This innovative measure not only greatly improves the convenience and safety of driving, but also highlights the industry leading position of Changan Automobile in intelligence and networking.
It is worth mentioning that the launch of Changan Qiyuan E07 will also have a far-reaching effect on the entire automobile industry.
Its avant-garde design concept and intelligent functional features point out a new development direction for the automobile industry.
Changan Qiyuan E07 for Changan Automobile, the significance is far beyond the scope of an ordinary automobile product.
It not only represents Changan Automobile’s outstanding achievements in technological R & D and innovation, but also indicates that the enterprise will usher in new development opportunities in many fields, such as market expansion, brand image upgrading and digital intelligence transformation.
It can be said that the birth of Changan Qiyuan E07 is an important step for Changan Automobile to move towards a higher peak.
Quantity and quality, looking forward to 2024, Zhu Huarong, chairman of Changan Automobile, pointed out with great foresight that China’s auto market is gradually entering the knockout stage, and the market is beginning to gather towards strong high-quality brands.
Under the background of the reform of this industry, Changan Automobile insists on being market-oriented, not only pursuing the development quantity of new energy vehicles, but also paying more attention to the improvement of its quality and technology, and striving to achieve “simultaneous flight of quantity and quality”.
In the past first half of the year, Changan Automobile has shown a strong ability to promote new products, launched three new new energy products, and upgraded more than 10 models, and the products can be fully released.
The two major products of the Changan brand go hand in hand to achieve the largest coverage of the mainstream consumer population.
In particular, the two Changan UNI-Z and UNI-V models, which are equipped with the new blue whale power system that Changan Automobile is proud of for the first time, have been enthusiastically sought after by the market since they were listed.
The order of UNI-Z quickly broke through the 10,000 vehicles mark, which not only further strengthened Changan’s position in the fuel vehicle market, but also laid a solid foundation for its development in the field of multi-power products.
At the same time, Changan Qiyuan series has also made remarkable achievements.
The true fragrant version of A07, A05 and Q05 with “leapfrog value and reduced supply” sold more than 100000 units in just 7 months, setting a new record for the growth of the new brand.
The cumulative delivery volume in the first half of the year reached 72000 vehicles, which fully demonstrated the strong strength and profound heritage of Changan Automobile in the new energy market.
In the face of market competition in the second half of the year, Changan Automobile has made full preparations.
Avita brand will enter the field of extended range in an all-round way, forming a strong matrix of “EV+REEV flying together, 4 models and 8 products” to meet the diversified and full-scene needs of consumers.
Chairman Zhu Huarong made it clear at the Avita special communication meeting that if Avita wants to gather the latest technology from all over the world, especially in the field of self-driving, it must achieve a level of intelligence that surpasses that of old drivers.
Oh, the Deep Blue car isThere are also frequent actions in product planning in the second half of the year.
The S07 model is expected to be launched at the end of July, and the much-awaited L07 model will be launched in September.
At the same time, the S05 model will also be available this year.
Among them, the L07 model with “left-hand dark blue super extended range and right-hand Huawei Gankun Intelligent” as the technical anchor point has attracted widespread attention from users.
, Deng Chenghao, CEO of Deep Blue Automobile, said that it is expected to achieve the monthly sales target of 30,000 vehicles in the fourth quarter, thus building a new “deep bit” development pattern of “state-owned Deep Blue, private private enterprise BYD, and foreign enterprise Tesla.
” Standing at the starting point of the second half of 2024, we are looking forward to the launch of major new products such as the world’s first mass-produced intelligent variable new car, Changan Qiyuan E07, and Huawei’s Gankun Intelligent Support Deep Blue L07.
Under the leadership of Chairman Zhu Huarong, Chang ‘an Automobile is promoting the development and progress of China’s new energy vehicle industry with unprecedented speed and intensity.
Changan Automobile, as a leader among state-owned automobile companies, has bravely taken the lead in the wave of new energy transformation and become a leader in the industry.
They not only actively respond to the national new energy policy, but also actively embrace technological innovation and work closely with technology giants such as Huawei to jointly explore the future of smart driving and new energy vehicles.
As two major brands of Changan Automobile, Avita and Deep Blue have taken the lead in equipping Huawei’s cutting-edge solutions, which has significantly improved their competitiveness.
This kind of cross-border in-depth cooperation not only demonstrates Changan Automobile’s open and inclusive attitude, but also demonstrates its firm pursuit of technological innovation.
It is worth mentioning that Changan Automobile is also a pioneer car company to explicitly participate in Huawei’s newly established intelligent solution company.
This strategic move will undoubtedly give Changan Automobile the lead in the future field of intelligent driving.
In particular, the cooperation between the two parties is progressing smoothly, and the newly established Yingwang Company has huge business scale potential, which makes people full of expectations for its future development.
Yingwang Company not only has the potential to grow into a leading supplier of integrated software and hardware solutions for smart vehicles in China, but also has business prospects with a revenue scale of 100 billion yuan and a net profit scale of 100 billion yuan.
As the first car company to participate in the company, Changan Automobile will undoubtedly fully benefit from this technological revolution and lead the industry trend.
Although the seven keywords of volume, new, extension, preface, future, quantity and quality can summarize Changan Automobile’s development and pursuit in many aspects, they still cannot fully cover all its performances.
As an automobile manufacturer with profound historical heritage and strong technical strength, Changan Automobile’s performance goes far beyond that and will continue to create more brilliance in the future.
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